Category Management: What Are the Key Elements to Underpin Success

Category Management: What Are the Key Elements to Underpin Success

Talent management Category management is an inherently expansive program. So, the people involved in the formulation of a category management strategy for business must display capabilities that are equally expansive. Category managers must address key aspects such as relationship management, communication, program management, change management, and leadership. They must also display deep domain expertise, which […]

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