An increasingly large number of people are turning towards smaller screens for their daily media consumption. The problem with big screens and traditional media is that they cannot provide content-on-demand for the audience and do not offer the same portability as
a mobile medium. Majority of the brand are increasing their spend on mobile marketing because it is showing promising results. Here are some of the ways advertisers are leveraging mobile marketing to reach their audience.
Accelerated Development of AR and VR Technologies
The advent of AR and VR feels almost like the technology has arrived from the future traveling back in time. The technology is so extensively used that it is being used even in the aviation sector to train the pilots with flight simulation. Marketers are reaping the benefits of this technology by using VR to showcase their products in a virtual showroom and 3D vision of product advertisements; thereby, improving the advertisement viewing experience. For instance, Volvo used VR technology to provide a virtual test drive through customers cell phone. The campaign was an instant hit, which generated 86,000 clicks on the campaign site.
Pushing Promotions Through Wearable Devices
As people are increasingly using the mobile device all the time, marketers are shifting their focus from traditional marketing to mobile marketing. In this regard, wearable devices provide an excellent opportunity to marketers to push their marketing message through a device which is ever-present with the user. Degree deodorant created an outstanding example of the use of such promotional medium. They collaborated ingeniously with the TV show So You Think You Can Dance that used wearables branded with Degree logo to measure a dancer’s movement.
Increasing Adoption of Location Based Marketing
Mobile marketing captures extensive user data so that marketers can personalize promotional content. Marketers can identify the movement and geographic location of the customer through GPS in customers phone. As a result, marketers can increase their promotional effectiveness by communicating personalized offers relevant to the location.
Read more about market developments in the mobile marketing market along with supply market landscape, pricing, and procurement insights in SpendEdge’s upcoming procurement report on the mobile marketing market.
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