Social media has presented itself as a powerful tool for brands to facilitate two-way communication with their customers. Social media platforms have made it possible for the brands to get a deeper understanding of their customers, their sentiments, preferences, and experiences. Numerous brands have harnessed the power of social media to drive engagement and consequently increase sales and customer satisfaction. However, with multiple social media platforms available including Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest, and Yelp, brands can have a hard time managing all their accounts and derive a meaningful insight. Numerous social media analytics tools are available for brands to streamline their social media accounts to get a unified view and derive actionable insights. Additionally, countless creative and digital agencies are serving brands to develop their digital presence and improve customer engagement. SpendEdge agrees to the rising popularity of social media analytics services market with the recent procurement market intelligence report estimating the industry CAGR at an impressive 29%.
Top Social Media Analytics Vendors Affecting the Market Growth
Epsilon
Epsilon is a part of Alliance Data, which is a leading provider of loyalty and marketing services analytics derived from capture and analysis of transactional data. This social media analytics service provider creates powerful tools for a brand to create effective campaigns across multiple digital channels. Epsilon helps brands right from the start helping them create engaging content, developing social presence, and devising a successful marketing strategy. Epsilon was ranked market leader among all the US digital agencies across all disciplines by Ad Age in 2016.
Accenture Interactive
Accenture Interactive provides a wide range of services which helps CMOs to drive their overall marketing performance. Their social media analytics services range from content management, campaign management, and customer analytics which helps deliver engagement, conversion, and brand loyalty for its clients, and thereby improving the overall customer experience. Additionally, they boast a wide range of social media analytics tools including Social Media Strategy, Listening & Integrated Advanced Analytics, Campaign Management and Optimization, Brand Management, Compliance and Governance, Content Marketing and SEO Strategy, Social Customer Care and Workflow, and Community Development and Management.
Deloitte Digital
Deloitte Digital is a creative digital and consultancy agency, which helps its clients in content management on the web and mobile platforms. Leading brands such as Adobe, Vimeo, TOMS, and Yamaha avail the social media analytics services from Deloitte Digital. Such brands stick to Deloitte Digital because of its pay-for-performance billing, i.e., it gets paid when an agreed upon business result is achieved.
PwC Digital Services
PwC Digital Services have a full-service team of designers, technologists, and strategists helping brands and companies turn ideas into transformational digital businesses. Recently in 2017, PwC Digital Services was honored with Webby Awards for its services in the digital field. Additionally, the company also exhibits expertise across digital operations, digital strategy, brand engagement consulting services, and customer engagement consulting services.
SapientRazorfish
SapientRazorfish, a part of Publicis Groupe, is one of the world’s largest interactive agencies. They provide services ranging from IT modernization, marketing modernization, digital business strategy and innovation, data and AI services, and customer experience enhancements. The company also exhibits competency in social media analytics with experience in e-commerce, SEO, marketing services, marketing analytics, media planning, brand development, and mobile marketing.
Read more about the top social media analytics service providers along with digital agencies, technological innovation, pricing strategy, cost modeling, and supplier evaluation criteria in SpendEdge’s upcoming report on the global social media analytics services market.
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