Today, the global food packaging industry is experiencing rapid growth owing to the customers’ demand for packaged food due to changing lifestyles. Additionally, the constant change in the eating habits of the people is also one of the factors behind the increasing growth of food packaging companies. Also, factors like convenience and the use of high-performance materials will contribute towards the growth of food packaging companies. The growth of the food packaging companies in the U.S. is mostly fueled by the growing urban population, leading to an exponential increase in the consumption of packaged food. All the factors mentioned above are responsible for the fierce competition in this market. So, now the question arises – how to stay ahead of competitors? The answer lies in following the ongoing trends in the market.
We at SpendEdge, with the help of industry experts, have come up with a list of key trends in the industry that all food packaging companies must follow.
Food Packaging Industry Trends
Today, consumers prefer their food and beverage packaging labels to be clear and concise. Consumers while purchasing, don’t want packaging to be overloaded with taglines but only important information such as nutritional value, ingredients, safety, and function. Clear and concise messages help them to trust the brand easily. Therefore, food packaging companies must pay attention to these details and must follow this trend.
Personalization has always been a successful marketing strategy in almost all the industries and the same goes for the food industry as well. Food packaging companies should try to engage with customers on a more personal level and should give them a personalized experienced. It is truly evident from the fact that the personalized campaign run by Coke or Samsung has contributed to their popularity immensely.
Today, mobile-based packaging is on the rise. Now that the majority of consumers are smartphone users, brands are exploring near field communication (NFC) and Bluetooth to engage with consumers. This technology works by sending signals over a short distance and helps boost customer retention.
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