CASE STUDY

Category Management Solution Helps a Leading 3PL Provider Drive Business Performance

Dec 12, 2017

Category Overview

Over the past few years, the global demand for product shipment has been overtaking the supply, and leading logistics providers are optimizing their supply chain to improve transportation capacities. Also, transportation plays an essential role in sustaining the growth of the economy. As a result, 3PL companies want to reduce capital expenditure, manage inventory, and mitigate supplier-related risks. Category management solutions allow clients in the 3PL space to improve cost structures, efficiency, and effectiveness of business relationships. request free proposalAdditionally, these solutions also help players in the 3PL space to improve their supply chain competence and streamline supply operations.

With over 13 years of proficiency in offering category management solutions, SpendEdge helps companies operating in the 3PL space to build better partnerships with customers and drive business performance across business units.

The Procurement Pain Point and Insights Offered

The client, a leading player in the 3PL space with business units spread across diverse locations, was facing predicaments in building the skills of category and customer teams across the industry space to enhance category partnerships with customers and drive business performance. The client also wanted to align client brands with the category drivers and vision, to enable the brands to drive category growth.

SpendEdge tailored a comprehensive research to cater to the requirements of the client. This approach involved primary and secondary research coupled with quantitative and qualitative data collection procedures.

During the course of this category management engagement, the 3PL client developed a comprehensive toolkit, including driver selection, market assessments, and customer presentations. The toolkit was then implemented across markets through regional workshops to enable local markets. Additionally, the client gained actionable insights into tactical initiatives, category drivers, and guidelines that covered all market types and channels.

Fundamental questions answered in this category management study include

Business Outcome

The category management solution from SpendEdge helped establish the client’s leadership position across markets. Additionally, the client made immediate gains for the category and the brands of the client with the change in behavior and approach in managing the category with customers.

To know more about our category management solutions for 3PL providers

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