Category Market Intelligence to Enhance Product Development and Offer Superior Products – A SpendEdge Case Study for a Bioelectronics Company

Category Market Intelligence to Enhance Product Development and Offer Superior Products – A SpendEdge Case Study for a Bioelectronics Company

Engagement Overview: The client wanted to enhance their product offerings by refining their product development strategies. To identify and capitalize on new opportunities, the bioelectronics company approached SpendEdge to help them gain a better understanding of their customers, different supply chain categories, and disruptive forces in the marketplace. A detailed subjective and quantitative analysis of […]

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