Calculating Price Awareness Score and Ranking SKUs for a CPG Company with the Help of a Category Management Strategy

Calculating Price Awareness Score and Ranking SKUs for a CPG Company with the Help of a Category Management Strategy

CPG Industry Overview Increasing complexity in the retail-CPG industry has compelled many companies to take a closer look at their category management strategies. Retailers and CPG companies are seeking higher levels of insights to devise category management strategy to effectively reach consumers who have more choices than ever before in terms of channels, stores, and […]

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