Developing an Effective Competitive Pricing Strategy to Increase the Overall Savings for a Fast Food Company

Developing an Effective Competitive Pricing Strategy to Increase the Overall Savings for a Fast Food Company

The Business Challenge The client, a well-established fast food company in Sweden, was facing predicaments in sustaining their profitability for the last few years. Their belief that the company’s pricing strategy was incorrect was making them highly skeptical of implementing new pricing initiatives. However, the new top-level management realized the power of competitive pricing and approached […]

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