Category Management Study Helps a Leading Consumer Goods Company Drive Category Growth

Category Management Study Helps a Leading Consumer Goods Company Drive Category Growth

Overview of the Consumer Goods Industry The consumer goods industry typically consists of main groups including appliances, food and beverage, toiletries, and cosmetics. This sector is also the foundation of the modern consumer economy as it not only drives massive amounts of money into other businesses like retail and advertising but also generates an enormous […]

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