Over the past few years, the progress of the consumer products industry has been nothing short of exhilarating. With the rising encounters in terms of pricing pressures, multi-channel operations, and high-demand unpredictability in the consumer products space, leading firms are looking for category management solutions to help them improve supply chain competence and streamline store operations. Category management solutions allow clients in the consumer products space to optimize cost structures and the efficiency and effectiveness of business relationships.
With over 13 years of experience in offering category management solutions, SpendEdge helps companies operating in the consumer products space to build category partnerships with customers and drive business performance across business units.
The Procurement Pain Point and Insights Offered
A leading consumer products industry client with business units spread across the globe was facing predicaments in aligning client brands with the category vision and drivers, to enable the brands to drive category growth. Moreover, the client wanted to build the skills of category and customer teams in the markets to build category partnerships with customers and drive business performance.
To cater to the specific category requirements of the consumer products industry client and help them drive business performance, SpendEdge tailored a comprehensive research. This approach involved primary and secondary research coupled with qualitative and quantitative data collection methodology.
During the course of this category management engagement, the consumer products industry client was able to gain insights and develop a menu of category drivers, tactical initiatives, and guidelines that covered all channels and market types. Additionally, the client developed a comprehensive toolkit, including market assessments, driver selection, and customer presentations. The toolkit was then deployed across markets through regional workshops to enable local markets to use the toolkit immediately across their business units.
Fundamental questions answered in this category management study include
The category management solution enabled the client’s leadership position across many markets. Moreover, a change in behavior and approach in managing the category with customers, lead to immediate gains for the category and the brands of the client.