Cosmetic Products Strategic Sourcing: A SpendEdge Case Study

Cosmetic Products Strategic Sourcing: A SpendEdge Case Study

Today, cosmetic products brands are generally shifting away from big-spend traditional media campaigns and toward smaller, but more varied and more dynamic digital or multi-channel communication. Such a communication is often two-way, involving direct and semi-direct interaction with customers, fostering closer relationships, allowing data collection and, as a result, advanced behavioral segmentation and personalized promotional […]

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