Deploying a Category Management Strategy to Maximize Returns in the CPG Industry – A SpendEdge Success Story

Deploying a Category Management Strategy to Maximize Returns in the CPG Industry – A SpendEdge Success Story

CPG Industry Trends and Opportunities for Digital Retailers The online retail segment is responsible for about 90% growth in the CPG industry- highlighting a fast-growing segment in an otherwise slow-growth industry. Once bolstered by high scale growth, CPG industry companies have been slow to adapt to the changes in consumer behavior, emerging channels, and technologies […]

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