CASE STUDY

Supply Market Intelligence Helps a Leading Frozen Food Manufacturer to Identify and Assess Factors Affecting Market Volatility – A Food Industry Engagement

Aug 3, 2018

Engagement Overview:

The client, a pioneer in the frozen food market wanted to identify and assess factors affecting market volatility. The client wanted to study the market forces and implement a comparative analysis of the major players in the frozen food market. Hence they approached SpendEdge to help them leverage its strong expertise in supply market intelligence. Also, the client wanted to address challenges arising due to their inability to study the supply market.

About the Client:

One of the world’s largest frozen food company that manufactures and supplies frozen food products to regions across the globe.request proposal

Business Challenge:

The increasing uncertainty in the global frozen food market is the compelling factor that is forcing frozen food companies to closely monitors market fluctuations and adopt precise supply chain strategies to prevent supply chain disruptions. As leading frozen food companies devise precise procurement strategies that enhance profit margins, they are increasingly discovering major shortfalls in market intelligence and other such capabilities that form the basis for devising effective procurement strategies.

The frozen food market client was facing similar challenges, which compelled them to leverage supply market intelligence to make precise decisions related to business functions, profit objectives, budgets, and pricing strategies.


How did SpendEdge Help the Client?

The supply market intelligence experts at SpendEdge joined hands with the frozen food market client to address market fluctuations and develop deep market intelligence aimed at offering insights into core factors affecting the supply market including- market trends, regulatory changes, commodity pricing, and factors impacting global sourcing.

Our experts developed a comprehensive approach that responds to the long-term market trends while supporting their corporate strategies. The development process was split into the following three phases:

  • Step 1: Development of a commodity profilerequest proposal

This step is a pre-requisite for analyzing the supply market to gain a better understanding of the supply market scenario. By doing so players in the frozen food market segment will be able to gain clearer insights on the products being examined along with the scope of the engagement.

Our supply market intelligence experts began with a detailed analysis of supply market data to better understand the market scenario and develop a commodity profile. This involved extensive interviews with market leaders to analyze their business models. This enabled the frozen food market client to identify and classify all the potential suppliers that are capable of meeting their requirements.

  • Step 2: Evaluation of market leaders and their procurement strategies

An external review of the supply market enabled the frozen food market client to identify major players in the segment. A detailed supply market review helped them uncover procurement best practices and other procurement strategies adopted by market leaders. This enabled the client to compare their procurement strategies with that of the industry’s best and make necessary changes to existing strategies.

  • Step 3: A strategic three-step supply market intelligence-based approach to identify market trends and industry forces

The strategic three-step supply market intelligence approach offered detailed insights into supply and demand fluctuations in the frozen food market. Such an approach enabled the client to effectively manage the dynamism of the value chain by minimizing the time dedicated to information gathering and analysis.


Key questions answered in this supply market intelligence engagement include:

Frozen Food Market

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Benefits of the Engagement:

With the help of SpendEdge’s supply market intelligence solutions, the frozen food market client was able to analyze the global supply market scenario and make holistic and unbiased business decisions. The fact that they leveraged supply market intelligence throughout their procurement functions turned out to be a top differentiator in the company’s performance.

Importance of supply market intelligence in the frozen food market

It is a well-known fact that intelligence can only be gleaned from relevant timely information on market developments and fluctuations. Without which the massive data influx can result in major challenges for players in the frozen food market, given the enormous amounts of data available today. The generic nature of data makes it necessary for procurement officials to weed out outdated and irrelevant data to obtain the required information.

Since business operations are severely affected by market volatility, it is essential for frozen food companies to leverage intelligence in decision making. Moreover, the need for real-time market information on indirect spend categories and market dynamics is what is compelling leading frozen food companies to devise appropriate strategies to gain a competitive edge. To sustain a competitive advantage by doing so leading frozen food market players are now approaching SpendEdge to leverage its procurement expertise to thrive in a complicated market.


Our Findings:

This supply market intelligence engagement helps to visualize the importance of leveraging intelligence in procurement decision making. Also, the strategic use of supply market intelligence paves the way for organizations to confront the accelerating procurement challenges.


 If your organization is on the lookout for an objective way to reduce procurement related costs, we’re here to help. Wait no more! Go ahead and get in touch with our strategic sourcing experts to develop custom configured engagement models and procurement research deliverables.

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