Category Intelligence to Improve Market Presence by Assessing Competitors’ Category Strategies – A SpendEdge Case Study for a Retail Company

Category Intelligence to Improve Market Presence by Assessing Competitors’ Category Strategies – A SpendEdge Case Study for a Retail Company

Engagement Overview: The fashion retail client wanted to develop and execute category market intelligence strategies in a sustainable way. To assess their competitors’ category strategies and improve their market presence, the fashion retail firm approached SpendEdge to devise a comprehensive approach to category management and implement those solutions throughout their global supply chains. A detailed […]

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