Supply Chain Risk Assessment Helps a Media Buying Client Curtail Additional Supply Chain Costs

Supply Chain Risk Assessment Helps a Media Buying Client Curtail Additional Supply Chain Costs

Category Overview Lately, the media buying industry is under severe pressure to improve their process competence owing to the persistent pricing pressures and ever-increasing customer expectations. Additionally, the recent global economic slowdown has urged firms operating in the media buying industry to leverage the use of supply chain risk assessment studies to increase transparency in […]

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