Category Overview

Lately, the media buying industry is under severe pressure to improve their process competence owing to the persistent pricing pressures and ever-increasing customer expectations. Additionally, the recent global economic slowdown has urged firms operating in the media buying industry to leverage the use of supply chain risk assessment studies to increase transparency in their supply chain activities. Supply chain risk assessment studies help firms gain a better flexibility into the current supply chain process; thereby, improving their business performance across platforms. Also, through a robust supply chain risk assessment, players operating in the media buying sector can gain real-time strategic insights on the flaws in the supply chain and devise effective strategies to stay on par with the competition.

A renowned player operating in the media buying industry approached SpendEdge to gain end-to-end visibility into the supply chain process. SpendEdge’s supply chain risk assessments also help firms streamline, automate, and integrate their supply chain governance.

The Procurement Pain Point and Insights Offered

A global media buying client was facing predicaments in identifying the potential bottlenecks in the supply chain, from the initial manufacturing stage to the distribution of the products and services. As a result, they wanted to formulate a supply chain risk management strategy to analyze the supply forecasts, trends and, profitability across the supply chain. Additionally, the client wanted to gain a deeper understanding of their current state of supply chain activities to gain a competitive edge over the peers.

With an aim to curtail the additional supply chain costs, the supply chain risk assessment experts at SpendEdge tailored an integrated research approach which included primary and secondary research methodologies coupled with quantitative and qualitative data collection procedures. The media buying industry client was able to develop a robust supply chain risk mitigation strategy to meet the procurement standards of the company with the help of the supply chain risk assessment solution offered by SpendEdge. Moreover, this solution aided the client in improving customer satisfaction.

Fundamental questions answered in this supply chain assessment engagement include

Business Outcome

The supply chain risk assessment solution helped the media buying client gain better visibility into their supply chain and accordingly devise effective measures to mitigate risks. This helped the client achieve operational excellence while meeting the customers’ requirements.

To know more about our supply chain assessment solutions for media buying industry