CASE STUDY

Pricing Model Analysis : How a Leading Managed Services Provider Leveraged SpendEdge’s Solutions to Devise an Effective Marketing Plan

Oct 23, 2018

 How to Develop a Pricing Model Template

Marketing plays a significant role in developing brand awareness, lead generation, and prospect and consumer nurturing. Higher profitability objectives, higher competitive pressures, and the rise of new technologies are all influencing a company’s approach to pricing. As a result, the 4 Ps – Product, Place, Price, and Promotion are becoming the foundation stone upon which a solid marketing plan is built.

Picking the right pricing model template can help you transform your goals from concept to reality. A solid pricing model template will also give you the ability to differentiate your pricing across different market segments. With that being said, here are the five steps to create and implement a value-based pricing model for services:

  • Understand your buyers’ personas.
  • Survey your customers.
  • Analyze data and pick your prices.
  • Communicate value to your customers.
  • Create the right, profit-focused culture.

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Managed Services Market Trend

With IT functions becoming increasingly complex, organizations with limited IT staff are finding it difficult to concentrate on executing strategic IT initiatives while ensuring that the systems and operations are running smoothly. To attain balance, many businesses are looking to outsource – and by doing so, many are finding that freeing up their internal IT staff allows them to spend more time on problems that are more critical to the business. Managed services also help in regulating the ongoing expenditure but bring with the risk of implementing new expenditures with the aid of a third-party service provider.  However at present, there has been a sharp rise in capital expenditure for cloud and managed services by small and medium businesses, and this is assumed to drive the market’s growth over the next couple of years.

Different Pricing Model for Services: Which Is Right for Your Business?

An excellent pricing model template helps you manage the price point at which you can maximize profits on sales of your products or services. Here are some of the best pricing model for services that businesses can execute when setting prices of their products and services.

  • Pricing at a Premium – Premium pricing is often most powerful in the early days of a product’s lifecycle, and ideal for small businesses that market unique goods.
  • Pricing for Market Penetration – Penetration strategies strive to attract buyers by offering economical prices on goods and services.
  • Economy Pricing – With help of an economy pricing model template, businesses can minimize the costs connected with marketing and production in order to keep product prices down.
  • Price Skimming – This pricing model template allows businesses to maximize profits on early adopters before dropping prices to attract more price-sensitive consumers.

Continue reading to know how our pricing model for services helped a managed services provider or request a free proposal.

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Client’s Profile 

The client is an IT managed services provider serving small to medium enterprises in the US. They provide enterprise technology support and operations for the SMB market and ensure managed services to agencies across the country.

Predicaments Faced 

The client, a renowned IT Managed Services Provider, wanted to determine the optimal strategy and understand what drives the buying decisions of customers. By leveraging our expertise in pricing model analysis solution, they wanted to maximize revenues in terms of their sales and profit margins.

Their primary objective was to develop effective pricing that would help them improve their business performance. A better understanding of the standard pricing model for services would help them better allocate their resources and meet the consumers’demands.

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Solutions Delivered 

Charging the correct price for your product or service can be a tricky business – getting it right can have a dramatic effect on your sales and profits. The pricing model analysis solution offered by SpendEdge helped the client to determine optimal prices and advance their overall profitability and market share. The IT managed services provider firm was able to realize the influence of price differentials on market share and optimize their pricing based on revenues and profitability. With the help of SpendEdge’s pricing model analysis, the company was able to stay ahead of the curve and improve their performance in the market. Furthermore, this helped them devise an effective marketing plan.

Why SpendEdge? 

For over a decade, SpendEdge has been effective in providing sourcing and procurement strategies to 500+ companies across the globe. We offer in-depth insights that help our clients devise powerful procurement strategies.

Would you like to learn more? Get in touch with our experts to understand how a pricing model template can help companies in the managed services industry.

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