Organic Food Market Analysis

Over the past decade, the organic food market in the U.S has witnessed significant growth. The growth of this market is driven by fundamental factors such as developments in the organic farming sector, consumers’ awareness of the advantages of organic foods, and the implementation of favorable government regulations. Though several new opportunities are expected to accelerate the shift from a niche to a more mainstream market segment, certain factors still pose major challenges for players in the  US market. This not only indicates the high-level of competitiveness in the organic food market but also hints at the fact that new opportunities will eventually help players to overcome such challenges. The challenges in the organic food market generally revolve around the following factors:

Pricing: High prices of organic food, when compared to their conventional counterparts coupled with their short shelf life, are expected to hinder the growth prospects of organic food store.

Inflation: With evolving customer preferences, global organic food stores must stay updated with the latest trends and evolve strategies to meet the customers’ needs.

Why Supply Market Intelligence is Important for Businesses?

With increasing uncertainty in economic markets, organizations across industries are looking at leveraging supply market intelligence to closely monitor the supply market. By analyzing the supply market and enhancing awareness of market challenges, companies will have the data they need to build accurate market strategies and business plans. Also, the strategic use of supply market intelligence paves way for organizations to confront the accelerating procurement challenges.

About the Client 

The client is one of the world’s foremost organic food manufacturer and supplier. Based out of California city, the client generates an annual revenue of over USD 30 billion.

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