CASE STUDY

Why Pharma Companies Need Competitor Best Practices in 2021 | SpendEdge

Sep 2, 2021

What are Competitor Best Practices and Why are they Necessary in the Pharma Industry?

The pharma industry is considered among the most challenging, competitive, and important industries worldwide, and companies must prepare for extremely high barriers to entry, frequent market fluctuations, and a constant change in consumer needs with competitor best practices. As various industries evolve, the pharmaceutical industry is also exposed to significant change, and companies must work to stay ahead of competitors at all times. This has led to the increased utilization of data and analytics within business in the pharma industry, and caused companies to leverage competitor best practices, strategic procurement, automation and digitization, and other processes. Leveraging strategic and data-driven processes such as these provides companies with unparalleled insights into their rapidly changing market, enable improved decision-making, promotes more comprehensive strategies, and provides them with a significant competitive edge. As industries enter the new decade, 2021 has been a year of major transformation, change, and preparation for a new era. The impact of the COVID-19 pandemic and expected effect of rising digitization will significantly mold the future of the pharma industry. Therefore, companies must start implementing unparalleled competitor best practices to become industry leaders, and maintain a strategic edge.

What are the Key Competitor Best Practices?

Assess Various Qualities: To develop a clear comparison between competitors, companies must list, assess, and compare a host of different, necessary qualities displayed by all companies. This includes costs incurred, prices of offerings, quality, delivery and lead time, supplier relationships, customer satisfaction and loyalty, profitability, and more. Limiting to one particular factor can lead to skewed and uninformed business decisions, and companies will fail to accurately assess the focal differentiators between the companies. Since every business, procurement, and supply chain function is a combination of various processes, decisions, departments, operations, and costs, it is necessary to assess all relevant contributors to the overall success or failure of a competitor.

Focus on Tangible Differentiators: When comparing with competitors, there are various factors that companies must account for, as detailed in the previous point. This includes price, costs incurred, quality of products and services, consumer satisfaction, and more. However, companies consist of various other intangible qualities as well, such as business ethics, brand and personability, and relationships with employees. Companies must ensure they focus on tangible differentiators, as intangible factors such as ethics and brand personality cannot be effectively assessed, and are highly subjective as per target groups, consumers’ personal preferences, and more. To gain an accurate and efficient insight into the differentiation between the businesses, this is crucial competitor best practice.

Conduct a Thorough Analysis: When attempting to compare businesses, assessing external factors is equally crucial to understanding the success of a competitor. This includes their geographical region, placement of suppliers, marketing efforts, market share percentage, and strategies to adapt to changing market dynamics. Tracking and evaluating these factors can give companies a more comprehensive and effective insight into the overall functioning of a business. It also crucial to assess what resources are available to the competitor, gaps in their abilities, their assets and equipment, and sales tactics. Competitor best practices that encourage a detailed and thorough analysis can serve as the make-or-break differentiator in the quality, accuracy, and effectiveness of competitive analysis.

Establish a Wide Range: A common error made by companies attempting to conduct a competitive analysis, is failure to account for all potential competitors, and limit the range of companies they assess and evaluate. Although industry leaders are major players and must be closely analyzed, as new or growing companies in a market as competitive as the pharma industry, it is equally important to account for companies at a similar market position, new entries with strong business relationships, small companies aiming to expand, or new businesses with unparalleled relationships. Often companies fail to account for other potential competitors and limit their analysis to industry leaders or benchmarks, this can provide inaccurate data and minimize chances for improvement, making a wide range an extremely necessary competitor best practice.

Implement Changes: The purpose of competitor analysis surpasses simply collecting and surveying data, and must be used to make necessary adjustments, adaptations, or improvements to make the analysis successful or effective. Once the analysis is completed, companies must utilize the procured data to compare their offerings, delivery periods, quality, and other evaluate qualities, and make necessary changes to achieve higher success, or keep pace with competitors. While a company may be more proficient or successful in certain aspects, there is commonly room for improvement or adaptation, and leveraging that opportunity is necessary for long-term success. Among various necessary competitor best practices, implementing change makes a competitor analysis effective, necessary, and successful.

Success Story

As 2021 brings in the new decade, the COVID-19 pandemic, changing technology, and consumers’ significantly altered expectations and needs have transformed the industry significantly, giving rise to a major need for companies to prepare efficiently, and stay ahead of the market. Due to the rising demand, there has been a substantial rise in competition and new companies are entering the routinely entering the market, causing challenges for established businesses. A leading pharma company based out of Western Europe witnessed a significant decline in profitability due to their inability to rapidly adopt new technologies, keep pace with the evolving market, and stay ahead of new companies with current equipment and technologies. To efficiently assess the market, identify their shortcomings, and establish themselves as industry leaders, the company chose to partner with SpendEdge and leverage our expertise in advising competitor best practices. With insights and guidance from our experts, the company carried out an efficient, accurate, and extremely helpful assessment of their competitors. The data procured helped them identify, evaluate, and adopt the most effective and beneficial technologies, marketing approaches, digital systems and platforms, and solutions. SpendEdge provided the company with unparalleled competitor best practices that led to a substantial increase in sales, profitability, efficiency, consumer satisfaction, and market share.

Recent Case Studies

Industries

Services

Getting Down To Business

We are offering Free Trials to all our customers or prospects who have been impacted positively or negatively by Covid-19 and are looking to connect with prospect buyers immediately.

Contact us

Sourcing and Procurement Market Intelligence Services

Products and Tools

Featured

Services Overview

Category Market Intelligence

Supply Market Analysis

Low-Cost/Best-Cost Country Sourcing

Benchmarking

Spend Analysis

Cost Modeling and Should-Cost Analysis

Total Cost of Ownership (TCO) Analysis

Supplier Risk Analysis

Supply Chain Risk Assessment

Supplier Sustainability Assessment

Commodity Price Forecasting

Category Management

Supplier Negotiations

Contract Management

Procurement Store

Purchase Ready-to-use Reports

SEinsightsTM

Our Robust Procurement Platform

BizVibeTM

Suppliers and Buyers Marketplace

SUPPLY MARKET ANALYSIS FOR A METAL MANUFACTURING COMPANY HELPS ACHIEVE ANNUAL SAVINGS OF $15 MILLION

Industries

Industries Overview

Automotive and Tire

Banking, Financial Services and Insurance

Biotechnology, Pharmaceutical and Life Sciences

Chemicals

Energy

Food and Beverage

Industrial and Manufacturing

ICT, Media and Entertainment

Mining, Metals and Minerals

Retail and CPG

Transportation

INCREASING LOCAL PROCUREMENT BY 28% FOR A COMPANY IN THE METALS AND MINING INDUSTRY – A CASE STUDY BY SPENDEDGE

Resources

Featured

Resources Overview

COVID-19 Resources

Blogs

Case Studies

Whitepapers

Webinars

Press Releases and Media Mentions

5 KEY CORONAVIRUS RISK ASSESSMENT STRATEGIES TO OVERCOME HEALTHCARE SUPPLY CHAIN CHALLENGES

IDENTIFYING STRATEGIC PURCHASING PRACTICES FOR A COMPANY IN THE US FOOD SERVICE INDUSTRY | SPENDEDGE’S LATEST SUCCESS STORY

COVID-19

Featured

Overview

Buyers

Diagnostic Test Kit

Additional Resources
Contact

A LOOK INTO THE FUTURE OF THE FOOD AND BEVERAGE INDUSTRY AFTER THE COVID-19 PANDEMIC

Identifying the Top 100 Coronavirus (COVID-19) Test Kit Manufacturers Across Regions

Clients

Featured

Clients Overview

Who We Serve

Case Studies

SUPPLY CHAIN MANAGEMENT HELPS AN IMPORT AND EXPORT INDUSTRY CLIENT ENHANCE SUPPLY CHAIN VISIBILITY

REALIZING SAVINGS OF $15 MILLION IN PACKAGING SPEND FOR AN FMCG CLIENT – PACKAGING SOURCING STRATEGY

About Us

News

About SpendEdge
Why SpendEdge?
Vision, Mission and Values
Clients
Social Impact
Global Offices

Press Releases and Media Mentions

Upcoming Events & Webinars