North America has the most significant share of the global digital print market due to the high demand for label printing from countries such as the US, Canada, and Mexico, as a result of increased promotional activities in this region.
LONDON: The procurement research report on the digital print market is an indispensable part of SpendEdge’s managed services category portfolio and offers an in-depth assessment of the key factors influencing the supply market, strategic procurement and sourcing decisions, pricing models, and procurement best practices. Furthermore, it also offers detailed insights into the supply chain management, key market developments, and demand-supply shifts to help sourcing and procurement experts make smart procurement decisions.
The high demand for digital print from end-user industries such as packaging due to the need for displaying sequential barcode and graphics and textile due to the reduced operational lead time required within digital printing is fueling the growth of this market. Furthermore, digital printing facilitates service providers’ need to personalize print content to establish a better connect with end-customers, and this is driving the demand for digital printing.
“Purchasing managers must engage with service providers that offer digital print outputs in different dimensions, which helps in increasing the visual appeal of printed materials,” says Tridib Bora, a managed services industry procurement research specialist at SpendEdge.
It is difficult to understand the working condition of the equipment (such as printers) by purchasing managers used by service providers. Any defect in equipment will lead to failure in timely delivery or reduce the quality print, which will have a significant impact on purchasing managers.
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- Pricing models and category innovations
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