According to the estimates from strategic procurement experts, the rapid growth and penetration of smartphones are enabling organizations to use mobile marketing as an effective medium for marketing their services.
LONDON: The procurement research report on the mobile marketing market is an indispensable part of SpendEdge’s marketing category portfolio and offers an in-depth analysis of the key factors influencing strategic procurement decisions, supply market, pricing models, and procurement best practices. Furthermore, it also offers profound insights into the supply chain management, key market developments, and demand-supply shifts to help sourcing and procurement experts make smart procurement decisions.
The demand for mobile marketing promotion is increasing because of its ability to provide targeted and customized promotional messages in visually compelling advertisement formats. Furthermore, the increase in the internet penetration and smartphone adoption is compelling purchasing managers to invest in mobile promotion campaign as it provides better reach and ROI.
“Purchasing managers must engage with mobile marketing service providers that offer a high level of technological expertise and adoption,” says Tridib Bora, a procurement research specialist at SpendEdge.
In several mobile marketing scenarios, there is a lack of accurate and well-established systems or measures that help to forecast the efficiency of marketing campaigns accurately. Various factors such as season, type of promotional channels used, market conditions, and timing of mobile promotion campaigns can influence the demand and sales of products or services. Henceforth, it is crucial for purchasing managers to analyze all these factors before conducting mobile marketing promotion campaigns.
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This procurement research report on the mobile marketing market offers insights on:
- Supply markets, growth drivers, trends, and challenges
- Key suppliers and assessment of their capabilities
- Procurement best practices
- Negotiation strategies and cost-saving opportunities
- Pricing models and category innovations
- For a comprehensive, detailed list, view our full report
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