Global Creative Agencies Category - Procurement Market Intelligence Report

Analyze the sourcing opportunities and the key negotiation strategies in the creative agencies market with the help of this procurement report.

  • Published: May 2018
  • Pages: 70
  • SKU: IRCMSTR10829
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Introduction

An analysis of the supply market for creative agencies shows that the spend momentum will increase during the forecast period. This is due to the growing demand for advertising from countries such as India and China. In addition, the strong growth of mobile advertisements over all other mediums will boost the category spend in the next couple of years. This procurement report also offers detailed insights into the current supply market and the procurement best practices to help the buyers identify cost-saving opportunities.

Why should you buy the report?

This procurement report on the creative agencies market offers a comprehensive analysis of the category growth drivers and its impact on the overall pricing scenario. In this procurement report, the category spend is analyzed from the perspective of the buyers and the suppliers. Major highlights offered in this procurement report will help the buyers:

  • Understand the spend potential within the creative agencies market
  • Compare pricing models
  • Identify the cost and the volume drivers impacting pricing
  • Assess the global and regional category risks
  • Understand the supply chain margins

Understand the global category spend

The creative agencies category is anticipated to witness an increase in the global category spend until 2022. Key factors such as the rising need to leverage digital advertising for targeting precise segments of the audience will influence the category spend. Major coverage offered in this procurement report include:

  • Global spend on creative agencies for the period of 2017-2022
  • Global and regional spend segmentation
  • Risk management practices
  • Procurement excellence best practices

Optimize category spend

According to this procurement report, which is a part of SpendEdges marketing portfolio, the buyers should analyze agencies predictive analytics capacities.  Also, the buyers should ensure seamless communication between the agency and the internal team. This would help them gain a better understanding of the clients expectations. To help the buyers optimize the category spend, this procurement report also offers an analysis of:

  • Procurement best practices
  • Impact of regional trends
  • Category maturity by regions

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Understand the supply landscape

In the creative agencies market, the buyers should assess the service providers based on their adherence to quality standards. The buyers in the market should also evaluate the average lead time taken by service providers. This will help the buyers deliver creatives for an integrated advertising campaign. Key insights offered in this procurement report include:

  • Suppliers positioning strategy
  • Supplier ecosystem
  • Margins of suppliers

Build effective category management strategies

A major category requirement for the buyers is to engage with service providers who have the capability to offer continuous innovations in their offerings. This helps the brands in reaching newer audience and reduces CAC. The creative agencies procurement report also offers insightful ways to understand:

  • Supplier and the buyer KPIs
  • Category management enablers
  • Supplier selection criteria

This procurement report also offers insights on the top suppliers and highlights the procurement best practices to help the buyers identify the cost-saving opportunities.

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PART 01: Executive Summary

PART 02: Market Insights

  • Global category spend
  • Category spend growth
  • Spend segmentation by region
  • Regional spend dynamics
  • Regional influence on global spend
  • Regional spend opportunity for suppliers

PART 03: Category Pricing Insights

  • Pricing outlook
  • Supplier cost structure
  • Outlook for input costs
  • Total cost of ownership analysis
  • Overview of pricing models
  • Comparison of pricing models
  • Supply chain margins
  • Cost drivers impacting pricing
  • Volume drivers impacting pricing

PART 04: Cost-Saving Opportunities

  • Supplier side levers
  • Buyer side levers
  • Quantifying cost-saving opportunities
  • Quantifying cost savings by negotiation strategies

PART 05: Best Practices

  • Innovation and success stories
  • Procurement excellence best practices
  • Procurement best practices
  • Sustainability practices

PART 06: Category Ecosystem

  • Market favorability index for suppliers
  • Competitiveness index for suppliers
  • Buyer power
  • Supplier power
  • Threat of new entrants
  • Threat of substitutes
  • Buyer ecosystem
  • Supplier ecosystem

PART 07: Category Management Strategy

  • Category management objectives
  • Supplier and buyer KPIs
  • Outsourcing category management activities
  • Risk management

PART 08: Category Management Enablers

  • Procurement organization
  • Category enablers

PART 09: Suppliers Selection

  • RFx essentials
  • Supplier selection criteria
  • Service level agreement
  • Incumbent supplier evaluation metrics

PART 10: Suppliers Under Coverage

  • Overview
  • Supplier positioning
  • Profile: WPP
  • Profile: Omnicom
  • Profile: Publicis
  • Profile: Interpublic
  • Profile: Dentsu
  • Profile: Havas

PART 11: US Market Insights

  • Category spend in the US
  • Price outlook
  • Supplier cost structure in the US
  • Margins of suppliers in the US
  • Category cost drivers
  • Category volume drivers
  • Overview of best practices in the US
  • Procurement best practices in the US
  • US supply market overview
  • Supplier positioning for the US
  • Regional category risks

PART 12: Category Definition

  • Category hierarchy
  • Category scope
  • Category map

PART 13: Appendix

  • List of abbreviations
  • Key Notes
  • Global category spend (2017-2022)
  • Category spend growth (2017-2022)
  • Regional spend dynamics
  • Regional spend dynamics
  • Comparison of category maturity across regions
  • Regional spend opportunity for suppliers (2017-2022)
  • Category pricing dynamics
  • Supplier cost breakup
  • Input cost dynamics
  • Total cost of ownership model
  • Benefit comparison of pricing models
  • Pricing models – comparison matrix
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Volume drivers
  • Cost-saving opportunities: Supply side levers
  • Cost-saving opportunities: Demand side levers
  • Cost-saving opportunity matrix
  • Negotiation grid
  • Innovation and success stories
  • Procurement excellence summary: Impact on the category
  • Supplier relationship management metrics
  • Strategic sourcing and category management metrics
  • Technology-facilitated procurement metrics
  • Procurement best practices dashboard
  • Sustainability practices: Impact on the category
  • Sustainability best practices
  • Market environment score
  • Market competitiveness score
  • Buyer power score
  • Supplier power score
  • Ease of market entry score
  • Ease of substitution score
  • Buyer ecosystem: Outlook
  • Supplier ecosystem: Outlook
  • Ecosystem disruption threats
  • Key category management objectives
  • Supplier KPI dashboard: Importance for the category
  • Buyer KPI dashboard: Importance for the category
  • Category management enablers
  • Risk management matrix
  • Category enablers: Organization
  • Category enablers: Technology
  • RFx questions
  • Phase I RFI considerations
  • SLA terms
  • Supplier performance benchmarking criteria
  • Supplier operational capability matrix
  • Supplier positioning matrix
  • WPP – Key information dashboard
  • Omnicom – Key information dashboard
  • Publicis – Key information dashboard
  • Interpublic – Key information dashboard
  • Dentsu – Key information dashboard
  • Havas – Key information dashboard
  • US category spend (2017-2022)
  • Category pricing dynamics
  • Supplier cost breakup
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Procurement excellence summary: Impact on the category
  • Supplier relationship management
  • Strategic sourcing and category management
  • Technology-facilitated procurement
  • Procurement best practices dashboard
  • Supplier operational capability matrix
  • Supplier positioning matrix0
  • Risk management matrix1
  • Category definition3
  • Category nuances4
  • Importance of category relative to other categories

Research Framework

SpendEdge presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary research

  • Procurement heads
  • Category managers
  • Sourcing consortium professionals
  • Industry experts and thought leaders
  • Procurement managers
  • Category heads of suppliers
  • Client account heads/managers
  • Client and industry consultants

Secondary research

  • Industry journals and reports
  • Periodicals and new articles
  • Category webinars
  • Internal categiry playbooks
  • Industry and government websites on regulations and compliance
  • Internal databases
  • Industry blogs/thought leader briefings

DATA ANALYSIS

SpendEdge INSIGHTS

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