Global Design Agencies Category - Procurement Market Intelligence Report

  • Published: Jan 2019
  • Pages: 108
  • SKU: IRCMSTR10820-1
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Key findings: Design agencies


This design agencies sourcing and procurement report offers actionable information on the global spend potential, regional spend dynamics, and pricing models. Insights delivered in this report will help purchasers address potential procurement challenges faced while partnering with design agencies.


The advent and the immense popularity gained by social media is motivating the leading companies to do an incremental spend on their social media advertising budgets. A significant amount of this incremental budget is spent on various design agencies that deliver services such as advertisements, cover pages, and posts design suited for various social media platforms. Better accessibility to internet and increasing usage of handheld Internet-enabled devices such as smartphones and tablets are further making the social media advertising a lucrative option, which, in turn, is increasing the spend growth momentum for different design agencies.

For more information on the exact year-over-year spend growth rate, download a free report sample. 

Insights delivered


Despite promises of impressive category growth, it has been observed that the potential investors are facing significant procurement challenges while purchasing services from the design agencies. Failure to identify such challenges is leading to a severe decrease in the ROI with an increasing procurement expenditure. This market intelligence report is an answer to such potential procurement challenges faced in todays competitive industry. Not only does this procurement research report help in identifying the challenges but also makes specific recommendations to address the same, and procure services in the most cost-effective rates.

Insights offered in this design agencies sourcing and procurement report will help the buyers understand:

  • Global spend potential for a period of 2018-2023
  • Risk-management strategies
  • Procurement organization objectives
  • Supply chain margins and key cost drivers

Analyze the global category spend for design agencies


Small- and medium-sized enterprises (SMEs), which currently constitute about 99% of all firms in OECD countries, are resorting to the services rendered by design agencies to build their brands. This will act as a significant cost driver for the category spend growth rate in the coming years. SMEs are exploring the digital media in pursuit of their brand promotion, which is creating significant growth opportunities for the digital campaign design. Currently, this is considered as the fastest growing sub-segment of the category during the forecast period.

To access the annual market size data for the global category spend, download a free sample copy.

This design agencies procurement research report offers coverage of:

  • Regional and global spend opportunities
  • Spend dynamics on a global and regional level
  • Category spend and spend growth potential


Optimize category spend for design agencies


Copyright infringements pose as one of the significant procurement challenges faced during the category management period. Such instances have resulted in severe damages to brand integrity. Our procurements experts recommend that buyers work closely with design agencies providers to avoid plagiarism in their content and comply with copyright laws and fair use policies.

This market intelligence report on design agencies also offers coverage of:

  • Cost-saving opportunities
  • Sustainability best practices
  • Technology-facilitated procurement metrics
  • Supply market competitiveness and factors influencing buyer power


Assess category spend for the US region


Currently, mobile advertising is the fastest growing segment of online advertising in the US, which is accounting for a significant category market share in the region. Increasing employment coupled with a boost in the purchasing power will account for a rise in the brand promotion activities such as advertising among the leading companies in the US. Consequently, these factors will positively influence the category spend momentum in the region.

Additional information offered in this design agencies sourcing and procurement report will help buyers analyze:

  • Category spend in the US
  • Supplier cost structure in the US               
  • Margins of suppliers and category cost drivers

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Build strategies for effective supplier selection


Comprehension of the buyers intention, challenges, and trends is critical in designing services that are optimized to the buyers business requirements. This will consequently facilitate a balanced ROI for buyers. Therefore, the design agencies suppliers are expected to have a granular approach when it comes to an understanding of a buyers requirements and possess the required technical skills to offer competitive solutions in the industry.

This design agencies sourcing and procurement report identifies the major costs incurred by suppliers and provides additional information on:

  • Key supplier selection criteria
  • Service level agreements and US supplier market ecosystem
  • Total cost of ownership and category risks


Devise effective category management strategies for design agencies


Copyright infringements and increasing category costs continue to be some of the significant procurement challenges. In light of the same, category managers are advised to partner with services providers that leverage the digital asset management software that aids in the secure storage of pictures and videos, and avoiding duplicates. Apart from eliminating incorrect versions of such digital assets, this software is instrumental in enabling service providers to quickly access their digital assets, in turn, facilitating faster designing and quicker TAT for their buyers. This helps in a significant reduction of the operating costs of service providers, which can in turn decrease buyers' category costs.

Key insights offered in this market intelligence report on design agencies will help the buyers identify:

  • Category pricing strategies
  • Major supplier and buyer KPIs
  • Threat of new substitutes and the availability of new suppliers


Design strategies based on regional spend data


Factors like the growing consumerism in APAC will create major requirements for a boost in advertising spend for companies, which, in turn, will generate growth scopes for design agencies in this region. Availability of strong internet connection and the growing use of 3G and 4G networks will make regions such as Europe and North America as the largest markets for interactive advertising. This will foster opportunities for various design agencies in those regions. However, such competitive markets challenge buyers who must leverage specific procurement practices to purchase the services in cost-effective rates. On the other hand, a competitive market necessitates identification of the essential KPIs for the suppliers to stand out in the busy supply market ecosystem.

To estimate the regional spend potential, this design agencies procurement research report considers geographies such as:

  • APAC
  • MEA
  • Europe
  • North America
  • South America

Information on the top design agencies suppliers and significant procurement challenges faced while partnering with design agencies are offered in this market intelligence report. Download a free sample to access the reports complete scope of coverage.

Key Features of Report

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix


Design Agencies - Category Spend Analysis


According to our analysts, one of the primary growth drivers for the global design agencies market is the advancements in technology. Technologies such as machine learning and computer vision are expected to have a great impact on design over the next few years. According to leading designers in the industry, these technologies help designers focus on the behavior of designs on online pages rather than on their appearance. The integration of 3D technology in the design process has also enhanced visualization, thus facilitating greater accuracy and detail.


Design Agencies – Procurement Best Practices

Buyers must achieve the right mix of regional and global players. Buyers generally prefer to engage with global suppliers that have expertise in working across a wide variety of sectors. However, when buyers need to target a particular market or geography, it is prudent for them to engage with regional service providers.


Design Agencies - Procurement Challenges

Based on the analysis in this report, a major procurement pain point experienced by the buyers is assessing the creativity and uniqueness of designs provided by suppliers. Our procurement specialists predict that the buyers must conduct the creativity and uniqueness of designs provided by suppliers.

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PART 01: Executive Summary

PART 02: Market Insights

  • Global category spend
  • Category spend growth
  • Spend segmentation by region
  • Regional spend dynamics
  • Regional influence on global spend
  • Regional spend opportunity for suppliers

PART 03: Category Pricing Insights

  • Pricing outlook
  • Supplier cost structure
  • Outlook for input costs
  • Total cost of ownership analysis
  • Overview of pricing models
  • Comparison of pricing models
  • Supply chain margins
  • Cost drivers impacting pricing
  • Volume drivers impacting pricing

PART 04: Cost-Saving Opportunities

  • Supplier-side levers
  • Buyer-side levers
  • Quantifying cost-saving opportunities
  • Quantifying cost savings by negotiation strategies

PART 05: Best Practices

  • Innovation and success stories
  • Procurement excellence best practices
  • Procurement best practices
  • Sustainability practices

PART 06: Category Ecosystem

  • Market favorability index for suppliers
  • Competitiveness index for suppliers
  • Buyer power
  • Supplier power
  • Threat of new entrants
  • Threat of substitutes
  • Buyer ecosystem
  • Supplier ecosystem

PART 07: Category Management Strategy

  • Category management objectives
  • Supplier and buyer KPIs
  • Outsourcing category management activities
  • Risk management

PART 08: Category Management Enablers

  • Procurement organization
  • Category enablers

PART 09: Suppliers Selection

  • RFx Essentials
  • Supplier selection criteria
  • Service Level Agreement
  • Incumbent supplier evaluation metrics

PART 10: Suppliers Under Coverage

  • Overview
  • Supplier positioning
  • Profile: WPP
  • Profile: Omnicom
  • Profile: Checkland Kindleysides
  • Profile: Saffron
  • Profile: Pentagram
  • Profile: Dept

PART 11: US Market Insights

  • Category spend in the US
  • Price outlook
  • Supplier cost structure in the US
  • Margins of suppliers in the US
  • Category cost drivers
  • Category volume drivers
  • Overview of best practices in the US
  • Procurement best practices in the US
  • US supply market overview
  • Supplier positioning for the US
  • Regional category risks

PART 12: Category Definition

  • Category hierarchy
  • Category scope
  • Category map

PART 13: Appendix

  • List of abbreviations
  • Key Notes
  • Global category spend (2018-2023)
  • Category spend growth (2018-2023)
  • Regional spend dynamics
  • Regional spend dynamics
  • Comparison of category maturity across regions
  • Regional spend opportunity for suppliers (2018-2023)
  • Category pricing dynamics
  • Supplier cost breakup
  • Input cost dynamics
  • Total cost of ownership model
  • Benefit comparison of pricing models
  • Pricing models – comparison matrix
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Cost-saving opportunities: Supply-side levers
  • Cost-saving opportunities: Demand-side levers
  • Cost-saving opportunity matrix
  • Negotiation grid
  • Innovation and success stories
  • Procurement excellence summary: Impact on the category
  • Supplier relationship management metrics
  • Strategic sourcing and category management metrics
  • Technology-facilitated procurement metrics
  • Procurement best practices dashboard
  • Sustainability practices: Impact on the category
  • Sustainability best practices
  • Market environment score
  • Market competitiveness score
  • Buyer power score
  • Supplier power score
  • Ease of market entry score
  • Ease of substitution score
  • Buyer ecosystem: Outlook
  • Supplier ecosystem: Outlook
  • Ecosystem disruption threats
  • Key category management objectives
  • Supplier KPI dashboard: Importance for the category
  • Buyer KPI dashboard: Importance for the category
  • Category management enablers
  • Risk management matrix
  • Category enablers: Procurement model
  • Category enablers: Technology
  • RFx questions
  • Phase I RFI considerations
  • SLA terms
  • Supplier performance benchmarking criteria
  • Supplier operational capability matrix
  • Supplier positioning matrix
  • WPP – Key information dashboard
  • Omnicom – Key information dashboard
  • Checkland Kindleysides – Key information dashboard
  • Saffron – Key information dashboard
  • Pentagram – Key information dashboard
  • Dept – Key information dashboard
  • US category spend (2018-2023)
  • Category pricing dynamics
  • Supplier cost breakup
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Procurement excellence summary: Impact on the category
  • Supplier relationship management
  • Strategic sourcing and category management
  • Technology-facilitated procurement
  • Procurement best practices dashboard
  • Supplier operational capability matrix
  • Supplier positioning matrix
  • Risk management matrix
  • Category definition
  • Category nuances
  • Importance of category relative to other categories

Research Framework

SpendEdge presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary research

  • Procurement heads
  • Category managers
  • Sourcing consortium professionals
  • Industry experts and thought leaders
  • Procurement managers
  • Category heads of suppliers
  • Client account heads/managers
  • Client and industry consultants

Secondary research

  • Industry journals and reports
  • Periodicals and new articles
  • Category webinars
  • Internal categiry playbooks
  • Industry and government websites on regulations and compliance
  • Internal databases
  • Industry blogs/thought leader briefings


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