Global Digital Advertising Services Category - Procurement Market Intelligence Report

  • Published: Feb 2019
  • Pages: 104
  • SKU: IRCMSTR10252-1
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Key findings: Digital advertising services

This digital advertising services market intelligence report offers insights into the supply chain margins, category pricing strategies, and supplier cost breakup. An analysis of the top suppliers and current market landscape is also offered in this report.

Consumers are gradually shifting their preference from the traditional advertising platform to the digital advertising services because of the multifunctional capabilities offered by the latter. Better access to the internet, the growing popularity of cellphones, and reducing mobile data prices are some of the crucial factors that are paving for an impressive spend momentum for the digital advertising services market during the forecast period.

To access complete details on the annual spend growth rate until 2023, download a free sample.

Insights delivered

Our reports from the marketing category offer buyers with actionable data on the current and future growth drivers that will influence the category pricing strategies across various geographies. Coverage of the US market, including category spend analysis, pricing outlook, supplier cost structure, etc., is also offered in this digital advertising services market intelligence report. Additional information includes an analysis of the cost and volume drivers, strategic sourcing insights, and category management strategies.

Insights offered in this digital advertising services sourcing and procurement report will help the buyers understand:

  • Global and regional spend potential for the period of 2018-2023
  • Pricing models and the factors influencing them
  • Pricing strategies to achieve cost-savings
  • Ease of market entry

Analyze the global category spend for digital advertising services

Benefits like higher transparency and ease of tracking offered by digital channels are drawing buyers from the BFSI sector from the traditional media to the digital advertising platform. According to the current estimates, the increasing category spend growth rate of the digital advertising services market is primarily credited to the increasing demand from the BFSI sector trailed by the e-commerce and retail sectors. While the increase in the number of online shoppers is compelling the category adoption in the e-commerce sector, the retailers are increasing their spend on digital advertising services to stay ahead in the competitive market.

Access the complete year-over-year spend growth rate and category spend details by downloading a free sample copy.

This digital advertising services market intelligence report offers coverage of:

  • Regional spend opportunity for suppliers
  • Global and regional spend segmentation
  • Cost drivers impacting pricing

 

Optimize category spend for digital advertising services

Collaborating with digital advertising agencies that can offer consolidated disciplines of this advertising platform will enable buyers to get higher quality and quantity of services within minimum spend. Buyers will be able to tap into disciplines such as SEO, SEM, social media management, and traditional advertising that have definitive functions for the buyers product. This will not only reduce the buyers procurement spend but also boost the convenience of category usage and facilitate supplier performance benchmarking.

This digital advertising services sourcing and procurement report also offers coverage of:

  • Total cost of ownership
  • Strategic sourcing insights and supply chain margins
  • Overview and comparison of pricing models

 

Assess category spend for the US region

A competitive market is compelling buyers from the travel industry in the US increase their investment in video advertising segment of the digital advertising services market. It is estimated that this category will witness an investment of nearly $12bn from the travel industry alone in the coming years. This category is also being largely leveraged by travel and hospitality industries to track the consumers travel trends, to keep them engaged through as reviews, informational posts, and offering travel and tourism packages to attract potential customers.

Additional information offered in this digital advertising services market intelligence report will help buyers analyze:

  • Supplier cost structure in the US               
  • Margins of suppliers and strategic sourcing insights in the US
  • Category pricing strategies in the US

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Build strategies for effective supplier selection

The success of the engagement with a digital advertising agency can be determined by their hard-selling skills. These skills refer to the agencys capability to appeal to a larger consumer base within a shorter span of time.

This digital advertising services market intelligence report identifies the major costs incurred by suppliers and provides additional information on:

  • Supplier ecosystem
  • Buyer and supplier KPIs
  • Incumbent supplier evaluation metrics

 

Devise effective category management strategies for digital advertising services

Short lead time, integration of strategies across multiple channels, quick support, and provision of risk-sharing terms in the SLA are some of the factors considered by category managers before engaging with an agency. Fulfillment of all the above factors will aid buyers to reduce their overall TCO and realize their cost-saving goals.

Key insights offered in this digital advertising services sourcing and procurement report will help the buyers identify:

  • Critical KPIs for buyers and suppliers
  • Category management objectives and risk management strategies
  • Sustainability practices

 

Determine the spend dynamics for key geographies

The proliferation of internet users is driving buyers in North America leverage digital advertising services to analyze customers' demographics and identify the target audience for their brands. South America is witnessing growing popularity of smartphones which is compelling buyers to increase spend on mobile video campaigns and e-mail marketing services to reach a larger customer base. In APAC, nearly 40% of the enterprises are now collaborating with digital advertising agencies to optimize their digital spend and increase their potential customer base.

Key geographies analyzed in this digital advertising services market intelligence report include the following:

  • APAC
  • MEA
  • Europe
  • North America
  • South America

Information on the top digital advertising services suppliers, insights into pricing strategies, and strategic sourcing objectives specific to several economies are offered in this digital advertising services market intelligence report. Download a free sample to access the reports complete scope of coverage.

Key Features of Report

 

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix
 

 

Digital Advertising Services - Category Spend Analysis

According to SpendEdge analysts, one of the key growth contributors for the global digital advertising services supply market is the increased investment by large organizations in digital advertising activities globally due to their cost-effectiveness and enhanced target audience reach.

 

Digital Advertising Services – Procurement Best Practices

Buyers must define clauses about the ownership of sub-contracting services that are not a part of their preferred digital advertising service providers’ portfolios to ensure consistency in services and control of sensitive data that is shared with sub-contracted firms. A key strategy adopted by procurement managers in this market space is to specify the terms for sub-contracting.

 

Digital Advertising Services - Procurement Challenges

A major procurement pain point experienced by the buyers is the high degree of content customization. SpendEdge’s procurement specialists predict that the buyers must engage with service providers that offer personalized campaigns to counter this specific procurement pain point.

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PART 01: Executive Summary

PART 02: Market Insights

  • Global category spend
  • Category spend growth
  • Spend segmentation by region
  • Regional spend dynamics
  • Regional influence on global spend
  • Regional spend opportunity for suppliers

 

PART 03: Category Pricing Insights

  • Pricing outlook
  • Supplier cost structure
  • Outlook for input costs
  • Total cost of ownership analysis
  • Overview of pricing models
  • Comparison of pricing models
  • Supply chain margins
  • Cost drivers impacting pricing
  • Volume drivers impacting pricing

PART 04: Cost-Saving Opportunities

  • Supplier-side levers
  • Buyer-side levers
  • Quantifying cost-saving opportunities
  • Quantifying cost savings by negotiation strategies

 

PART 05: Best Practices

  • Innovation and success stories
  • Procurement excellence best practices
  • Procurement best practices
  • Sustainability practices

PART 06: Category Ecosystem

  • Market favorability index for suppliers
  • Competitiveness index for suppliers
  • Buyer power
  • Supplier power
  • Threat of new entrants
  • Threat of substitutes
  • Buyer ecosystem
  • Supplier ecosystem

 

PART 07: Category Management Strategy

  • Category management objectives
  • Supplier and buyer KPIs
  • Outsourcing category management activities
  • Risk management

PART 08: Category Management Enablers

  • Procurement organization
  • Category enablers

 

PART 09: Suppliers Selection

  • RFx Essentials
  • Supplier selection criteria
  • Service Level Agreement
  • Incumbent supplier evaluation metrics

PART 10: Suppliers Under Coverage

  • Overview
  • Supplier positioning
  • Profile: Accenture
  • Profile: IBM
  • Profile: Dentsu
  • Profile: WPP
  • Profile: Omnicom Group
  • Profile: IPG

 

PART 11: US Market Insights

  • Category spend in the US
  • Price outlook
  • Supplier cost structure in the US
  • Margins of suppliers in the US
  • Category cost drivers
  • Category volume drivers
  • Overview of best practices in the US
  • Procurement best practices in the US
  • US supply market overview
  • Supplier positioning for the US
  • Regional category risks

PART 12: Category Definition

  • Category hierarchy
  • Category scope
  • Category map

 

PART 13: Appendix

  • List of abbreviations
  • Key Notes
  • Global category spends (2018-2023)
  • Category spend growth (2018-2023)
  • Regional spend dynamics
  • Regional spend dynamics
  • Comparison of category maturity across regions
  • Regional spend opportunity for suppliers (2018-2023)
  • Category pricing dynamics
  • Supplier cost breakup
  • Input cost dynamics
  • Total cost of ownership model
  • Benefit comparison of pricing models
  • Pricing models – comparison matrix
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Cost-saving opportunities: Supply-side levers
  • Cost-saving opportunities: Demand-side levers
  • Cost-saving opportunity matrix
  • Negotiation grid
  • Innovation and success stories
  • Procurement excellence summary: Impact on the category
  • Supplier relationship management metrics
  • Strategic sourcing and category management metrics
  • Technology-facilitated procurement metrics
  • Procurement best practices dashboard
  • Sustainability practices: Impact on the category
  • Sustainability best practices
  • Market environment score
  • Market competitiveness score
  • Buyer power score
  • Supplier power score
  • Ease of market entry score
  • Ease of substitution score
  • Buyer ecosystem: Outlook
  • Supplier ecosystem: Outlook
  • Ecosystem disruption threats
  • Key category management objectives
  • Supplier KPI dashboard: Importance for the category
  • Buyer KPI dashboard: Importance for the category
  • Category management enablers
  • Risk management matrix
  • Category enablers: Procurement model
  • Category enablers: Technology
  • RFx questions
  • Phase I RFI considerations
  • SLA terms
  • Supplier performance benchmarking criteria
  • Supplier operational capability matrix
  • Supplier positioning matrix
  • Accenture – Key information dashboard
  • IBM – Key information dashboard
  • Dentsu– Key information dashboard
  • WPP– Key information dashboard
  • Omnicom Group – Key information dashboard
  • IPG – Key information dashboard
  • US category spend (2018-2023)
  • Category pricing dynamics
  • Supplier cost breakup
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Procurement excellence summary: Impact on the category
  • Supplier relationship management
  • Strategic sourcing and category management
  • Technology-facilitated procurement
  • Procurement best practices dashboard
  • Supplier operational capability matrix
  • Supplier positioning matrix
  • Risk management matrix
  • Category definition
  • Category nuances
  • Importance of category relative to other categories

Research Framework

SpendEdge presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary research

  • Procurement heads
  • Category managers
  • Sourcing consortium professionals
  • Industry experts and thought leaders
  • Procurement managers
  • Category heads of suppliers
  • Client account heads/managers
  • Client and industry consultants

Secondary research

  • Industry journals and reports
  • Periodicals and new articles
  • Category webinars
  • Internal categiry playbooks
  • Industry and government websites on regulations and compliance
  • Internal databases
  • Industry blogs/thought leader briefings

DATA ANALYSIS

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