Key findings: Digital advertising services
This digital advertising services market intelligence report offers insights into the supply chain margins, category pricing strategies, and supplier cost breakup. An analysis of the top suppliers and current market landscape is also offered in this report.
Consumers are gradually shifting their preference from the traditional advertising platform to the digital advertising services because of the multifunctional capabilities offered by the latter. Better access to the internet, the growing popularity of cellphones, and reducing mobile data prices are some of the crucial factors that are paving for an impressive spend momentum for the digital advertising services market during the forecast period.
To access complete details on the annual spend growth rate until 2023, download a free sample.
Our reports from the marketing category offer buyers with actionable data on the current and future growth drivers that will influence the category pricing strategies across various geographies. Coverage of the US market, including category spend analysis, pricing outlook, supplier cost structure, etc., is also offered in this digital advertising services market intelligence report. Additional information includes an analysis of the cost and volume drivers, strategic sourcing insights, and category management strategies.
Insights offered in this digital advertising services sourcing and procurement report will help the buyers understand:
- Global and regional spend potential for the period of 2018-2023
- Pricing models and the factors influencing them
- Pricing strategies to achieve cost-savings
- Ease of market entry
Analyze the global category spend for digital advertising services
Benefits like higher transparency and ease of tracking offered by digital channels are drawing buyers from the BFSI sector from the traditional media to the digital advertising platform. According to the current estimates, the increasing category spend growth rate of the digital advertising services market is primarily credited to the increasing demand from the BFSI sector trailed by the e-commerce and retail sectors. While the increase in the number of online shoppers is compelling the category adoption in the e-commerce sector, the retailers are increasing their spend on digital advertising services to stay ahead in the competitive market.
Access the complete year-over-year spend growth rate and category spend details by downloading a free sample copy.
This digital advertising services market intelligence report offers coverage of:
- Regional spend opportunity for suppliers
- Global and regional spend segmentation
- Cost drivers impacting pricing
Optimize category spend for digital advertising services
Collaborating with digital advertising agencies that can offer consolidated disciplines of this advertising platform will enable buyers to get higher quality and quantity of services within minimum spend. Buyers will be able to tap into disciplines such as SEO, SEM, social media management, and traditional advertising that have definitive functions for the buyer’s product. This will not only reduce the buyer’s procurement spend but also boost the convenience of category usage and facilitate supplier performance benchmarking.
This digital advertising services sourcing and procurement report also offers coverage of:
- Total cost of ownership
- Strategic sourcing insights and supply chain margins
- Overview and comparison of pricing models
Assess category spend for the US region
A competitive market is compelling buyers from the travel industry in the US increase their investment in video advertising segment of the digital advertising services market. It is estimated that this category will witness an investment of nearly $12bn from the travel industry alone in the coming years. This category is also being largely leveraged by travel and hospitality industries to track the consumer’s travel trends, to keep them engaged through as reviews, informational posts, and offering travel and tourism packages to attract potential customers.
Additional information offered in this digital advertising services market intelligence report will help buyers analyze:
- Supplier cost structure in the US
- Margins of suppliers and strategic sourcing insights in the US
- Category pricing strategies in the US
Build strategies for effective supplier selection
The success of the engagement with a digital advertising agency can be determined by their hard-selling skills. These skills refer to the agency’s capability to appeal to a larger consumer base within a shorter span of time.
This digital advertising services market intelligence report identifies the major costs incurred by suppliers and provides additional information on:
- Supplier ecosystem
- Buyer and supplier KPIs
- Incumbent supplier evaluation metrics
Devise effective category management strategies for digital advertising services
Short lead time, integration of strategies across multiple channels, quick support, and provision of risk-sharing terms in the SLA are some of the factors considered by category managers before engaging with an agency. Fulfillment of all the above factors will aid buyers to reduce their overall TCO and realize their cost-saving goals.
Key insights offered in this digital advertising services sourcing and procurement report will help the buyers identify:
- Critical KPIs for buyers and suppliers
- Category management objectives and risk management strategies
- Sustainability practices
Determine the spend dynamics for key geographies
The proliferation of internet users is driving buyers in North America leverage digital advertising services to analyze customers' demographics and identify the target audience for their brands. South America is witnessing growing popularity of smartphones which is compelling buyers to increase spend on mobile video campaigns and e-mail marketing services to reach a larger customer base. In APAC, nearly 40% of the enterprises are now collaborating with digital advertising agencies to optimize their digital spend and increase their potential customer base.
Key geographies analyzed in this digital advertising services market intelligence report include the following:
- North America
- South America
Information on the top digital advertising services suppliers, insights into pricing strategies, and strategic sourcing objectives specific to several economies are offered in this digital advertising services market intelligence report. Download a free sample to access the report’s complete scope of coverage.
Key Features of Report
Procurement Best Practices
Cost Saving Opportunities
Supplier Capability Matrix
Digital Advertising Services - Category Spend Analysis
According to SpendEdge analysts, one of the key growth contributors for the global digital advertising services supply market is the increased investment by large organizations in digital advertising activities globally due to their cost-effectiveness and enhanced target audience reach.
Digital Advertising Services – Procurement Best Practices
Buyers must define clauses about the ownership of sub-contracting services that are not a part of their preferred digital advertising service providers’ portfolios to ensure consistency in services and control of sensitive data that is shared with sub-contracted firms. A key strategy adopted by procurement managers in this market space is to specify the terms for sub-contracting.
Digital Advertising Services - Procurement Challenges
A major procurement pain point experienced by the buyers is the high degree of content customization. SpendEdge’s procurement specialists predict that the buyers must engage with service providers that offer personalized campaigns to counter this specific procurement pain point.