ENABLING SMART PROCUREMENT

  • Published in: Oct 2017
  • Pages: 83
  • SKU: IRCMSTR14608

Global Digital Signage Category - Procurement Market Intelligence Report

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SpendEdge’s procurement research report on the global digital signage market is an all-inclusive guide enabling procurement professionals to make smart purchasing decisions. This report provides a strategic analysis of the supply markets, pricing strategies, cost models, factors influencing purchasing decisions, procurement best practices, negotiation strategies, and the supplier landscape.

Key Features of Report

 

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

Digital Signage - Category Spend Analysis

 

According to procurement analysts at SpendEdge, one of the key growth drivers for the digital signage market is the value-add provided by them in giving personalized content. Buyers utilize cameras and motion sensors mounted on digital displays to analyze and trigger content based on customer's gender and approximate age. Also, if a customer picks up a product from a stand, which has a RFID tag attached to it, the display is automatically prompted to show more information or play an advertisement for the related product as information is transmitted from the stand to the digital signage through radio waves. Moreover, customers can make use of Beacon and Bluetooth technologies, which enable interaction between digital signage and a consumer's device. By utilizing such technologies, consumers can get discounts or personalized promotions on their mobile devices by connecting their devices with the digital signage platform. Hence, the ability of digital signage to increase customer experience by providing engaging and interactive content can drive the growth of the global digital signage market

The high level of ubiquity of the internet has made it easy for buyers to update/ modify content as per their needs. Additionally, software platforms are easily accessible to buyers, which makes tailoring content easy and accessible for marketer/designer/store manager/business owner. Currently, buyers are also using playlists and schedule content to be displayed at the right time through digital signage platforms.

 

Digital Signage - Procurement Best Practices

 

One of the procurement best practices in this market is for suppliers to be able to determine the extreme weather conditions (such as snow, rain, and wind) that the display might have to endure in case of outdoor installations. This is because some materials or components might not be suitable for corrosive environments and can lead to expensive maintenance activities.

Buyers should select materials such as aluminum, and low carbon stainless steel, which are pre-treated (such as hot dip-galvanized, outdoor powder coating, and prime coating). The use of such materials is ideal for outdoor conditions as they can increase the endurance levels of digital signage systems to extreme weather conditions.

 

Digital Signage - Procurement Challenges

 

According to this procurement research report, one of the major procurement challenges is to benchmark the durability of the digital signage. Buyers face difficulties in terms of determining the exact durability of a digital signage product. A signage system (particularly which is installed outdoors) may be exposed to extreme weather conditions that may hinder the operations of the display. Finding out the exact duration within which the signage needs to be upgraded or replaced to limit downtime of displays can be a pain point for category managers.

 

Get unlimited access to all our reports. Our Insights platform provides ready-to-use procurement research reports, latest supplier news, innovation landscape, markets insights, supplier tracking, and much more at the click of a button. Start your 14-day trial now.

 

SpendEdge also offers customization of this report to meet your exact requirements. Please contact us at enquiry@spendedge.com

 

Digital signage is a dominant medium to convey messages to a mass audience using digital displays such as LED, LCD or projector. It is predominantly used to display images and dynamic content such as videos, graphics, streaming media, web pages, weather data for marketing and advertising purposes. This type of packaging is recyclable and easy to assemble. This upcoming procurement research report, which is part of SpendEdge’s marketing category, would provide actionable insights on the pricing trends, growth drivers, procurement challenges and best practices, and the supply landscape in the digital signage market.

Category overview of the global digital signage market

Analysts at SpendEdge consider the various segments within the market. Based on the product type digital signage can be categorized into kiosks, menu boards, billboards, and signboards. They can also be segmented based on the display technology into segments such as LCD, OLED, and LED.

Furthermore, this report would also consider the market segmentation based on the end-user industries such as:

  • Kiosks
  • Menu boards
  • Billboards
  • Signboards

This upcoming procurement research report would provide detailed insights into the continuously evolving supplier landscape to help improve source-to-contract cycle performance within the digital signage market. Additionally, it helps sourcing professionals develop enhanced category strategies, understand supplier and market challenges, boost savings, and implement sourcing best practices.

Read less

Key Features of Report

 

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

Digital Signage - Category Spend Analysis

 

According to procurement analysts at SpendEdge, one of the key growth drivers for the digital signage market is the value-add provided by them in giving personalized content. Buyers utilize cameras and motion sensors mounted on digital displays to analyze and trigger content based on customer's gender and approximate age. Also, if a customer picks up a product from a stand, which has a RFID tag attached to it, the display is automatically prompted to show more information or play an advertisement for the related product as information is transmitted from the stand to the digital signage through radio waves. Moreover, customers can make use of Beacon and Bluetooth technologies, which enable interaction between digital signage and a consumer's device. By utilizing such technologies, consumers can get discounts or personalized promotions on their mobile devices by connecting their devices with the digital signage platform. Hence, the ability of digital signage to increase customer experience by providing engaging and interactive content can drive the growth of the global digital signage market

The high level of ubiquity of the internet has made it easy for buyers to update/ modify content as per their needs. Additionally, software platforms are easily accessible to buyers, which makes tailoring content easy and accessible for marketer/designer/store manager/business owner. Currently, buyers are also using playlists and schedule content to be displayed at the right time through digital signage platforms.

 

Digital Signage - Procurement Best Practices

 

One of the procurement best practices in this market is for suppliers to be able to determine the extreme weather conditions (such as snow, rain, and wind) that the display might have to endure in case of outdoor installations. This is because some materials or components might not be suitable for corrosive environments and can lead to expensive maintenance activities.

Buyers should select materials such as aluminum, and low carbon stainless steel, which are pre-treated (such as hot dip-galvanized, outdoor powder coating, and prime coating). The use of such materials is ideal for outdoor conditions as they can increase the endurance levels of digital signage systems to extreme weather conditions.

 

Digital Signage - Procurement Challenges

 

According to this procurement research report, one of the major procurement challenges is to benchmark the durability of the digital signage. Buyers face difficulties in terms of determining the exact durability of a digital signage product. A signage system (particularly which is installed outdoors) may be exposed to extreme weather conditions that may hinder the operations of the display. Finding out the exact duration within which the signage needs to be upgraded or replaced to limit downtime of displays can be a pain point for category managers.

 

Get unlimited access to all our reports. Our Insights platform provides ready-to-use procurement research reports, latest supplier news, innovation landscape, markets insights, supplier tracking, and much more at the click of a button. Start your 14-day trial now.

 

SpendEdge also offers customization of this report to meet your exact requirements. Please contact us at enquiry@spendedge.com

 

Digital signage is a dominant medium to convey messages to a mass audience using digital displays such as LED, LCD or projector. It is predominantly used to display images and dynamic content such as videos, graphics, streaming media, web pages, weather data for marketing and advertising purposes. This type of packaging is recyclable and easy to assemble. This upcoming procurement research report, which is part of SpendEdge’s marketing category, would provide actionable insights on the pricing trends, growth drivers, procurement challenges and best practices, and the supply landscape in the digital signage market.

Category overview of the global digital signage market

Analysts at SpendEdge consider the various segments within the market. Based on the product type digital signage can be categorized into kiosks, menu boards, billboards, and signboards. They can also be segmented based on the display technology into segments such as LCD, OLED, and LED.

Furthermore, this report would also consider the market segmentation based on the end-user industries such as:

  • Kiosks
  • Menu boards
  • Billboards
  • Signboards

This upcoming procurement research report would provide detailed insights into the continuously evolving supplier landscape to help improve source-to-contract cycle performance within the digital signage market. Additionally, it helps sourcing professionals develop enhanced category strategies, understand supplier and market challenges, boost savings, and implement sourcing best practices.

PART 1: SUMMARY

  • Research Objectives and Methodology
  • Category Definition

PART 2: CATEGORY AT A GLANCE

  • Market Overview
  • Category Maturity by Regions
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities
  • Major Category Requirements
  • Major Procurement Pain Points

PART 3: MARKET INSIGHTS

  • Category Spend Analysis
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Key Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Procurement Best Practices
  • History of Innovation
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • Porter’s Five Forces
  • SWOT Analysis
  • PESTLE Analysis

PART 4: SUPPLY MARKET INSIGHTS

  • Supplier Operational Capability Matrix
  • Regional Supplier Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Regional Supplier Functional Capability Matrix
  • Key Clients
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
  • Supplier Selection Criteria

PART 5: PRICING INSIGHTS

  • Pricing Models Snapshot
  • Pricing Model Pros and Cons
  • Indicative Pricing
  • Category Negotiation Strategies

PART 6: CATEGORY ESSENTIALS

  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
  • Category Sourcing Evolution Matrix

PART 7: TOP FIVE SUPPLIERS

  • Samsung             
  • LG          
  • Sharp   
  • Panasonic           
  • Sony

PART 8: APPENDIX

  • Glossary
  • Key Notes
  • About Us
Read less

PART 1: SUMMARY

  • Research Objectives and Methodology
  • Category Definition

PART 2: CATEGORY AT A GLANCE

  • Market Overview
  • Category Maturity by Regions
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities
  • Major Category Requirements
  • Major Procurement Pain Points

PART 3: MARKET INSIGHTS

  • Category Spend Analysis
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Key Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Procurement Best Practices
  • History of Innovation
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • Porter’s Five Forces
  • SWOT Analysis
  • PESTLE Analysis

PART 4: SUPPLY MARKET INSIGHTS

  • Supplier Operational Capability Matrix
  • Regional Supplier Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Regional Supplier Functional Capability Matrix
  • Key Clients
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
  • Supplier Selection Criteria

PART 5: PRICING INSIGHTS

  • Pricing Models Snapshot
  • Pricing Model Pros and Cons
  • Indicative Pricing
  • Category Negotiation Strategies

PART 6: CATEGORY ESSENTIALS

  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
  • Category Sourcing Evolution Matrix

PART 7: TOP FIVE SUPPLIERS

  • Samsung             
  • LG          
  • Sharp   
  • Panasonic           
  • Sony

PART 8: APPENDIX

  • Glossary
  • Key Notes
  • About Us

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