Global Digital Signage Category - Procurement Market Intelligence Report

This procurement report on digital signage offers key insights on the best practices for supplier selection and the strategies for category management.

  • Published: Oct 2017
  • Pages: 83
  • SKU: IRCMSTR14608
See more Marketing reports

Want to know more about this procurement report?

You can get a FREE sample of any report on our site.

What’s in a sample report?
  • $ 2500
  • $ 1500

Choose your licensing options

Single User + 0
Five User + $ 250
Enterprise + $ 500
Global + $ 3500

Key Features of Report


Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix


Digital Signage - Category Spend Analysis


According to procurement analysts at SpendEdge, one of the key growth drivers for the digital signage market is the value-add provided by them in giving personalized content. Buyers utilize cameras and motion sensors mounted on digital displays to analyze and trigger content based on customer's gender and approximate age. Also, if a customer picks up a product from a stand, which has a RFID tag attached to it, the display is automatically prompted to show more information or play an advertisement for the related product as information is transmitted from the stand to the digital signage through radio waves. Moreover, customers can make use of Beacon and Bluetooth technologies, which enable interaction between digital signage and a consumer's device. By utilizing such technologies, consumers can get discounts or personalized promotions on their mobile devices by connecting their devices with the digital signage platform. Hence, the ability of digital signage to increase customer experience by providing engaging and interactive content can drive the growth of the global digital signage market

The high level of ubiquity of the internet has made it easy for buyers to update/ modify content as per their needs. Additionally, software platforms are easily accessible to buyers, which makes tailoring content easy and accessible for marketer/designer/store manager/business owner. Currently, buyers are also using playlists and schedule content to be displayed at the right time through digital signage platforms.


Digital Signage - Procurement Best Practices


One of the procurement best practices in this market is for suppliers to be able to determine the extreme weather conditions (such as snow, rain, and wind) that the display might have to endure in case of outdoor installations. This is because some materials or components might not be suitable for corrosive environments and can lead to expensive maintenance activities.

Buyers should select materials such as aluminum, and low carbon stainless steel, which are pre-treated (such as hot dip-galvanized, outdoor powder coating, and prime coating). The use of such materials is ideal for outdoor conditions as they can increase the endurance levels of digital signage systems to extreme weather conditions.


Digital Signage - Procurement Challenges


According to this procurement research report, one of the major procurement challenges is to benchmark the durability of the digital signage. Buyers face difficulties in terms of determining the exact durability of a digital signage product. A signage system (particularly which is installed outdoors) may be exposed to extreme weather conditions that may hinder the operations of the display. Finding out the exact duration within which the signage needs to be upgraded or replaced to limit downtime of displays can be a pain point for category managers.


Digital signage is a dominant medium to convey messages to a mass audience using digital displays such as LED, LCD or projector. It is predominantly used to display images and dynamic content such as videos, graphics, streaming media, web pages, weather data for marketing and advertising purposes. This type of packaging is recyclable and easy to assemble. This upcoming procurement research report, which is part of SpendEdge’s marketing category, would provide actionable insights on the pricing trends, growth drivers, procurement challenges and best practices, and the supply landscape in the digital signage market.

Category overview of the global digital signage market

Analysts at SpendEdge consider the various segments within the market. Based on the product type digital signage can be categorized into kiosks, menu boards, billboards, and signboards. They can also be segmented based on the display technology into segments such as LCD, OLED, and LED.

Furthermore, this report would also consider the market segmentation based on the end-user industries such as:

  • Kiosks
  • Menu boards
  • Billboards
  • Signboards

This upcoming procurement research report would provide detailed insights into the continuously evolving supplier landscape to help improve source-to-contract cycle performance within the digital signage market. Additionally, it helps sourcing professionals develop enhanced category strategies, understand supplier and market challenges, boost savings, and implement sourcing best practices.

This report can be personalized according to your needs. Contact us now!



  • TAKEAWAY 01 | Market Overview
  • TAKEAWAY 02 | Demand and Supply Snapshot
  • TAKEAWAY 03 | Key Market Dynamics
  • TAKEAWAY 04 | Supply Market Highlights
  • TAKEAWAY 05 | Pricing Insights
  • TAKEAWAY 06 | Procurement Insights


  • Category Definition
  • Research Methodology


  • Category Spend Analysis
  • Category Maturity by Regions
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • Porter’s Five Forces
  • PESTLE Analysis


  • Supplier Operational Capability Matrix
  • Other Prominent Suppliers by Region: Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Other Prominent Suppliers by Region: Functional Capability Matrix
  • Key Clients/Partners
  • Supplier Cost Breakup
  • Supplier Positioning Matrix


  • Pricing Models Snapshot
  • Pricing Models – Pros and Cons
  • Indicative Pricing


  • Major Category Requirements
  • Major Procurement Pain Points
  • Category Sourcing Evolution Matrix
  • Procurement Best Practices
  • Cost-saving Opportunities
  • Supplier Selection Criteria
  • Category Negotiation Strategies
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis


  • Samsung             
  • LG          
  • Sharp   
  • Panasonic           
  • Sony  


  • Glossary
  • Key Notes
  • About Us

Research Framework

SpendEdge presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary research

  • Procurement heads
  • Category managers
  • Sourcing consortium professionals
  • Industry experts and thought leaders
  • Procurement managers
  • Category heads of suppliers
  • Client account heads/managers
  • Client and industry consultants

Secondary research

  • Industry journals and reports
  • Periodicals and new articles
  • Category webinars
  • Internal categiry playbooks
  • Industry and government websites on regulations and compliance
  • Internal databases
  • Industry blogs/thought leader briefings



Do you purchase multiple reports in a year? Explore our excititng subscription packages.