Global Direct Mail Category - Procurement Market Intelligence Report

This procurement report offers supplier market insights for strategic sourcing and procurement professionals looking to identify cost-saving opportunities.

  • Published: Jan 2018
  • Pages: 86
  • SKU: IRCMSTR14661
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Key Features of Report


Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix


Direct Mail - Category Spend Analysis

According to procurement analysts at SpendEdge, the adoption of technologies such as AR, automation in the production process, and digital asset management by direct mail service providers enhances the print quality and speeds up the delivery process, thereby increasing the demand from end-user segments. Direct mail buyers are increasingly adopting automated mailing systems wherein they have access to a secure and user-friendly desktop interface, which is connected to the suppliers' print facility. Moreover, buyers can create documents through the desktop interface without the intervention of suppliers. Through the desktop interface, buyers can also select envelope type and specify any attachments that need to be included. Once the specifications are selected by buyers, the print and fulfillment process are automated at suppliers' print facility.

The market is also witnessing an increase in adoption of prepress automation. Direct mail buyers are increasingly adopting prepress automation software solutions such as XMPie to edit direct mail files in-house. Additionally, buyers have the following advantages when they get to edit direct mail files in-house:

  • Cuts down the lead time for buyers as the direct mail files can be sent directly for printing and fulfillment
  • Reduces procurement costs as suppliers do not charge for prepress solutions

As a result, the increased ability of buyers to execute prepress solutions in-house is enhancing the growth of the direct mail category.

Direct Mail - Procurement Best Practices

One of the procurement best practices for buyers is to engage with service providers that offer data storage and retrieval services based on volume. Historically, service providers used to bill buyers based on per-item-storage and retrieval services within the direct mail process, which used to increase procurement costs for buyers due to lack of discounts. Hence, buyers must engage with direct mail service providers that charge them based on the total volume of online data stored and retrieved within the direct mail process. This enables buyers to avail discounts, thus reducing procurement costs.

Direct Mail - Procurement Challenges

According to this procurement research, one of the key procurement challenges faced by buyers is the high implementation and maintenance cost related to technology-based applications. Service providers are personalizing direct mails by integrating digital technologies with direct mail. Also, service providers have invested in design software for editing and pre-press within the direct mail production process. Therefore, the cost related to implementation, upgrades, and maintenance of such technology-based applications is quite high for service providers. These costs are transferred to buyers, which increases the cost of procuring direct mails 


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Direct mail refers to a direct marketing technique where businesses send promotional materials to targeted prospects. Typically, buyers are offered with custom or tailored goods via such direct mails. It predominantly involves mass or bulk mailing; however, organizations send mails in small quantities as well. Also, suppliers either maintain a huge customer database or they tie-up with third-party vendors from whom they procure customer inventory, i.e., names and addresses of prospective clients.  

This upcoming procurement research, which is part of SpendEdge’s marketing category, would provide actionable insights on the pricing strategies, market drivers, procurement best practices, and the supply landscape for the global direct mail market.

Category overview of the global direct mail market

Based on the type, analysts at SpendEdge categorize direct mail into:

  • Postcards
  • Self-mailers
  • Lead letters
  • Mailing lists 
  • Dimensional mailers 
  • Catalogues

Additionally, this report also considers end-use application industries including financial services, FMCG, and retail.

This upcoming procurement research report on the global direct mail market would provide detailed analysis into the continuously evolving supplier landscape to help improve source-to-contract cycle performance. Moreover, it would help sourcing professionals develop enhanced category strategies, understand supplier and market challenges, implement sourcing best practices, and boost cost savings.

This report can be personalized according to your needs. Contact us now!



  • TAKEAWAY 01 | Market Overview
  • TAKEAWAY 02 | Demand and Supply Snapshot
  • TAKEAWAY 03 | Key Market Dynamics
  • TAKEAWAY 04 | Supply Market Highlights
  • TAKEAWAY 05 | Pricing Insights
  • TAKEAWAY 06 | Procurement Insights


  • Category Definition
  • Research Methodology


  • Category Spend Analysis
  • Category Maturity by Regions
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • Porter’s Five Forces
  • PESTLE Analysis


  • Supplier Operational Capability Matrix
  • Other Prominent Suppliers by Region: Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Other Prominent Suppliers by Region: Functional Capability Matrix
  • Key Clients/Partners
  • Supplier Cost Breakup
  • Supplier Positioning Matrix


  • Pricing Models Snapshot
  • Pricing Models – Pros and Cons
  • Indicative Pricing


  • Major Category Requirements
  • Major Procurement Pain Points
  • Category Sourcing Evolution Matrix
  • Procurement Best Practices
  • Cost-saving Opportunities
  • Supplier Selection Criteria
  • Category Negotiation Strategies
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis


  • R.R. Donnelley
  • Quad Graphics
  • Dai Nippon Printing
  • Cenveo
  • Harte Hanks


  • Glossary
  • Key Notes
  • About Us

Research Framework

SpendEdge presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary research

  • Procurement heads
  • Category managers
  • Sourcing consortium professionals
  • Industry experts and thought leaders
  • Procurement managers
  • Category heads of suppliers
  • Client account heads/managers
  • Client and industry consultants

Secondary research

  • Industry journals and reports
  • Periodicals and new articles
  • Category webinars
  • Internal categiry playbooks
  • Industry and government websites on regulations and compliance
  • Internal databases
  • Industry blogs/thought leader briefings



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