Key findings: Direct marketing services
This market intelligence report on the global direct marketing services market offers actionable information on the global spend potential, regional spend dynamics, procurement strategies, and pricing models. Insights delivered in this report will help purchasers address potential procurement challenges faced while partnering with direct marketing services providers.
Marketers are upgrading their conventional methods of direct marketing which involved sending promotional letters, advertising circulars, coupon envelopes, postcards, samples, self-mailers, and other printed promotional materials to a multi-channel strategy. This strategy focuses on integrating direct mail with various online marketing channels such as mobile, social media, and e-mail via QR codes and PURL. Adoption of this strategy is expected to drive the category spend momentum for the direct marketing services market to a significant extent. The rapidly growing internet-using demography will inadvertently supplement the category growth during the forecast period.
To know more about the year-over-year spend growth rate, download a free sample report.
Despite promises of impressive category growth, it has been observed that the potential investors are facing significant procurement challenges in the current direct marketing services market. This market intelligence report identifies such potential challenges and recommends specific procurement strategies to help minimize the procurement spend. Our reports also offer a comprehensive overview of the global and regional supply market, cost drivers, category risks, and supplier ecosystem to help procurement teams determine the best possible strategies for procuring direct marketing services at cost-effective rates.
Our portfolio of reports for the marketing category help buyers understand:
- Global and regional spend potential for direct marketing services for the period of 2017-2022
- Risk management and procurement strategies
- Incumbent supplier evaluation metrics
- Pricing outlook and factors influencing the procurement process
Analyze the global category spend for direct marketing services
Currently, the fragmented nature of the market has resulted in the creation of a smaller customer base who has very unique sets of needs. Buyers are resorting to customized marketing techniques to such specific customer segments to weed the competitions and boost their product growth. This, in turn, is exerting the necessary impetus to the category spend growth rate. The ability to unlock the enormous customer data across domains and lack of in-house direct marketing expertise are driving buyers to outsource these services to competent third parties in the direct marketing services market, thereby; contributing to the category growth.
For more information on the exact spend growth rate and yearly category spend, download a free sample.
This direct marketing services procurement research report offers coverage of:
- Regional spend dynamism and factors impacting costs
- Total cost of ownership and cost-saving opportunities
- Supply chain margins and pricing models
Optimize category spend for direct marketing services
At a time when technology is changing the dynamics of the competition in the current direct marketing services market, it is imperative that buyers partner with suppliers that leverage marketing automation systems or data analytical tools in their infrastructure. While such technologies enable the suppliers to analyze customer data and draw meaningful insights, that can be used in campaigns, these enable buyers to gain higher response rates for their campaigns.
This direct marketing services procurement research report also offers coverage of:
- Key category management objectives
- Supplier cost breakup
- Category pricing dynamics
Assess category spend for the US region
Leading companies in the US are exhibiting an incremental spend on social media marketing because of the immense popularity of a range of social media in this region. Some of the social media platforms that are commonly targeted by direct marketing companies are Facebook, Instagram, LinkedIn, and Twitter. In the US, the practice of integrating direct marketing techniques with social media channels to gather customer-centric data to devise marketing campaigns has been proven to improve the marketer’s click-through rates.
Additional information offered in this market intelligence report will help buyers analyze:
- Margins of suppliers in the US
- Category spend in the US
- Price outlook and forecasts until 2023
Build strategies for effective supplier selection
In this fiercely competitive marketplace, service providers are expected to exhibit capabilities in handling multi-channel direct marketing campaigns. Such capabilities will bridge the gap between the buyer and the wide group of audience, thereby; gather more response rate and views on the buyer’s campaign.
This direct marketing services procurement research report identifies the major costs incurred by suppliers and provides additional information on:
- Competitiveness index for suppliers
- Market favorability index for suppliers
- Supplier and buyer KPIs
Devise effective category management strategies for direct marketing services
Prevalence of ad blockers is acting as a significant growth-inhibitor for buyers in the direct marketing services market. Procurement strategies in this industry must have a cost-effective proposition of leveraging content management software that enables service providers to pass through ad blockers and reach the target audience. This software enables the creation and delivery of effective e-mails that are integrated with the rest of their marketing tools and applications.
Key insights offered in this market intelligence report will help the buyers identify:
- Risk mitigation strategies
- Cost-saving opportunities: Supply-side levers
- Supplier relationship management strategies
Determine the spend dynamics for key geographies
The online marketing segment will dominate the direct marketing services market in North America. This is credited to the high demand for data-driven direct marketing strategies because of the improving accessibility to the internet among the population. Service providers in this region are implementing technologies, such as AI and blockchain, to track their marketing efforts and generate higher response rates. This, in turn, is supplementing the category growth in North America. Increasing usage of mobile devices in APAC will drive marketers to devise cross-device strategies, which will account for a high category spend growth rate in direct online marketing channels. At present, APAC is expected to register high growth in the digital marketing services industry. Meanwhile, in Europe, the integration of direct mail with online marketing channels is expected to gain momentum during the forecast period.
Key geographies analyzed in this digital marketing services procurement research report include the following:
- North America
- South America
Information on the top direct marketing services suppliers, actionable insights into the procurement strategies, and significant risks faced while procuring direct marketing services are offered in this market intelligence report. Download a free sample to access the report’s complete scope of coverage.
Key Features of Report
Procurement Best Practices
Cost Saving Opportunities
Supplier Capability Matrix
Direct Marketing Services - Category Spend Analysis
According to SpendEdge analysts, marketers are leveraging the power of digital channels to create a multi-channel strategy by integrating direct mail with digital channels via QR codes and PURL which is one of the key growth contributors of the direct marketing services industry.
Direct Marketing Services – Procurement Best Practices
Buyers must engage with suppliers that have capabilities to offer direct and digital marketing services and offer a consistent customer experience across all media channels. Due to the effectiveness of digital communication channels, it is important to have an omnichannel strategy.
Direct Marketing Services - Procurement Challenges
Based on the analysis in this report, shortage of agencies that offer omnichannel services is one of the major procurement pain points experienced by the buyers. SpendEdge’s procurement specialists predict that the buyers must engage with the suppliers that have partnerships with service providers who specialize in niche services.