Global Loyalty Programs Category - Procurement Market Intelligence Report

Price optimization, supplier selection, category management, cost benefit analysis, and risk management insights are now available in this procurement report.

  • Published: Mar 2017
  • Pages: 65
  • SKU: IRCMSTR11127
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Key Features of Report

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

Loyalty Programs ­­- Category Spend Analysis

According to SpendEdge analysts, one of the key growth contributors for the global loyalty programs market is the use of omnichannel loyalty, which has increased the reach of program benefits to a wider audience, subsequently attracting customers toward program membership.

 

Loyalty Programs - Procurement Best Practices

Buyers should focus on developing the program's value proposition before defining the goals as the value well received by the customers leads to program success. One of the key aspects that buyers have to consider is that the value offered by the program (rewards/benefits) must be high to make the program membership attractive.

 

Loyalty Programs - Procurement Challenges

Based on the analysis in this report, a major procurement pain point experienced by the buyers is the difficulty in measuring the effectiveness of the program. In a loyalty program, there are no defined metrics to measure the success of the program as it varies with the structure and the level of program customization. SpendEdge’s procurement specialists predict that the buyers must use KPIs such as member activation rate and early repeat rate that can directly provide the programs' contribution to the sales turnover.

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Table of Contents

PART 1: SUMMARY

  • Research Objectives and Methodology
  • Category Definition

PART 2: CATEGORY AT A GLANCE

  • Market Overview
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities
  • Major Category Requirements
  • Major Procurement Pain Points

PART 3: MARKET INSIGHTS

  • Category Spend Analysis
  • Demand-Supply Shifts
  • Key Market Developments
  • Key Category Growth Drivers
  • Major Category Growth Constraints
  • Procurement Best Practices
  • History of Innovation
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • SWOT Analysis
  • PESTLE Analysis

PART 4: SUPPLY MARKET INSIGHTS

  • Supplier Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Key Clients
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
  • Supplier Selection Criteria

PART 5: PRICING INSIGHTS

  • Pricing Models Snapshot
  • Pricing Models – Pros and Cons
  • Indicative Pricing
  • Category Negotiation Strategies

PART 6: CATEGORY ESSENTIALS

  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
  • Category Sourcing Evolution Matrix

PART 7: TOP FIVE SUPPLIERS

  • Maritz Holdings
  • Brierley+Partners
  • Kobie Marketing
  • Affinion Group
  • Edenred

PART 8: APPENDIX

  • Glossary
  • Key Notes
  • About Us

Research Framework

SpendEdge presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary research

  • Procurement heads
  • Category managers
  • Sourcing consortium professionals
  • Industry experts and thought leaders
  • Procurement managers
  • Category heads of suppliers
  • Client account heads/managers
  • Client and industry consultants

Secondary research

  • Industry journals and reports
  • Periodicals and new articles
  • Category webinars
  • Internal categiry playbooks
  • Industry and government websites on regulations and compliance
  • Internal databases
  • Industry blogs/thought leader briefings

DATA ANALYSIS

SpendEdge INSIGHTS

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