Global Magazine Advertising Category - Procurement Market Intelligence Report

This procurement report offers supplier market insights for strategic sourcing and procurement professionals looking to identify cost-saving opportunities.

  • Published: Mar 2018
  • Pages: 79
  • SKU: IRCMSTR14720
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Key Features of Report


Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix


Magazine Advertising - Category Spend Analysis


According to procurement analysts at SpendEdge, the transition toward digital advertisements such as e-mail, social media, and paid search marketing is gaining momentum across regions due to their wide reach, ease of content modification, and convenience in terms of accessing content for end-consumers. This is leading to the negative growth of the global magazine advertising market.

One of the challenges faced by this market is the environmental issues related to magazine advertising. Service providers encounter environmental issues related to the production and execution of magazine advertising when compared with other techniques of advertising. Some of the environmental issues affecting magazine advertising are as follows:

  • Deforestation: Trees are a major source of raw materials for paper production. Hence, cutting down of trees to produce paper will lead to global warming and will affect the biodiversity of plants and animals.
  • Air pollution: The use of solvents, inks, and alcohol in the process of printing causes emissions related to VOCs and toxic compounds in the environment.
  • Water pollution: The wastewater released from paper mills may contain chemicals such as chlorine, solvents, plate coatings, acids, and alkalis.

Therefore, to curb environmental problems, governments across have imposed regulations to ensure environment-friendly magazine advertising production techniques. Incorporation of such magazine advertising production techniques has increased operational costs for suppliers. This, in turn, has led to a decline in supplier's profit margins; thereby, decreasing the overall magazine advertising market’s growth.

Magazine Advertising - Procurement Best Practices


One of the procurement best practices for buyers is to opt for service providers that have digital asset management capabilities. Digital asset management systems are applications designed to maintain repositories of media files (such as photos, audio files, and video files). These systems work as a centralized digital library that provides peers, employees, and client-controlled access to digital assets. These systems can also be utilized for optimizing operational efficiency, increasing asset utilization, and improving safety and environmental integrity; thus, aiding buyers to maximize their ROI.

Magazine Advertising - Procurement Challenges


According to this procurement research, one of the key procurement challenges faced by buyers is the difficulty in identifying the appropriate agency. Buyers face issues in identifying agencies (service providers) that possess skills and expertise in creating innovative magazine advertising campaigns. As a result, buyers should ensure that the campaigns can attract a potential audience and stand out in the magazine advertisement space. Also, engaging with agencies that have low proficiency may result in poor campaign performance in terms of converting leads.


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Magazine advertising is a type of printed form of advertising which is placed throughout magazine publications. Strategically placed advertising in magazine publications can drive up sales significantly. Additionally, buyers must advertise their products/brands in relevant magazines to drive up sales. This upcoming procurement research, which is part of SpendEdge’s marketing category, would provide actionable insights on the pricing strategies, market drivers, procurement best practices, and the supply landscape in the global magazine advertising market.

Category overview of the global magazine advertising market

Analysts at SpendEdge consider the various segments within the market. Furthermore, magazine advertising can be categorized into:

  • Display ads- Display the product/brand in a full page or half page of magazine with minimal text written
  • Advertorials- These are written in story form with a catchy headline. They majorly cover an entire page in the main section of the magazine 
  • Classified ads- These are found at the back of the magazine. They mainly contain contact information and call to action with a few lines of text 
  • Special promotions- These include featured products or brands in an article on a particular topic.

Additionally, the report also considers key market segments including cosmetics, FMCG, automotive, food and beverage, fashion and lifestyle, tourism, personal care, pharmaceutical, educational, government, real estate.

This upcoming procurement research on the magazine advertising market would provide detailed analysis into the continuously evolving supplier landscape to help improve source-to-contract cycle performance. Moreover, it would help procurement professionals develop enhanced category strategies, understand supplier and market challenges, boost savings, and implement sourcing best practices.

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  • TAKEAWAY 01 | Market Overview
  • TAKEAWAY 02 | Demand and Supply Snapshot
  • TAKEAWAY 03 | Key Market Dynamics
  • TAKEAWAY 04 | Supply Market Highlights
  • TAKEAWAY 05 | Pricing Insights
  • TAKEAWAY 06 | Procurement Insights


  • Category Definition
  • Research Methodology


  • Category Spend Analysis
  • Category Maturity by Regions
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • Porter’s Five Forces
  • PESTLE Analysis


  • Supplier Operational Capability Matrix
  • Other Prominent Suppliers by Region: Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Other Prominent Suppliers by Region: Functional Capability Matrix
  • Key Clients
  • Supplier Cost Breakup
  • Supplier Positioning Matrix


  • Pricing Models Snapshot
  • Pricing Models – Pros and Cons
  • Billing Rates


  • Major Category Requirements
  • Major Procurement Pain Points
  • Category Sourcing Evolution Matrix
  • Procurement Best Practices
  • Cost-saving Opportunities
  • Supplier Selection Criteria
  • Category Negotiation Strategies
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis


  • BBDO
  • Leo Burnett
  • Saatchi & Saatchi
  • Ogilvy & Mather
  • Dentsu


  • Glossary
  • Key Notes
  • About Us


Research Framework

SpendEdge presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary research

  • Procurement heads
  • Category managers
  • Sourcing consortium professionals
  • Industry experts and thought leaders
  • Procurement managers
  • Category heads of suppliers
  • Client account heads/managers
  • Client and industry consultants

Secondary research

  • Industry journals and reports
  • Periodicals and new articles
  • Category webinars
  • Internal categiry playbooks
  • Industry and government websites on regulations and compliance
  • Internal databases
  • Industry blogs/thought leader briefings



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