Global Media Monitoring Services Category – Procurement Market Intelligence Report

Price optimization, supplier selection, category management, cost benefit analysis, and risk management insights are now available in this procurement report.

  • Published: Apr 2017
  • Pages: 83
  • SKU: IRCMSTR12117
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Key Features of Report

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

Media Monitoring Services ­­- Category Spend Analysis

According to SpendEdge analysts, a key factor contributing to the growth of this market is the growing need for consumer analytics for identifying the behavioral patterns of the target audience, which helps organization take strategic decision as per buyers' needs.

 

Media Monitoring Services - Procurement Best Practices

Buyers should consider savings on cost by bundling services such as press clippings, daily media monitoring, event monitoring, media analysis, media audit, reputational trackers, and crisis monitoring services across multiple platforms. This reduces management complexities and ensures a streamlined collaboration of services across verticals.

 

Media Monitoring Services - Procurement Challenges

Based on the analysis in this report, a major procurement pain point experienced by the buyers is the high degree of customization in media monitoring services. This is creating a need for media monitoring services to be highly adaptable and buyer specific. Therefore, it is important to procure from vendors that that have high number of customizable media monitoring solutions to suit the buyer's requirements.

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Table of Contents

PART 1: SUMMARY

  • Research Objectives and Methodology
  • Category Definition

PART 2: CATEGORY AT A GLANCE

  • Market Overview
  • Category Maturity by Regions
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities
  • Major Category Requirements
  • Major Procurement Pain Points

PART 3: MARKET INSIGHTS

  • Category Spend Analysis
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Key Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Procurement Best Practices
  • History of Innovation
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • PorterÔÇÖs Five Forces
  • SWOT Analysis
  • PESTLE Analysis

PART 4: SUPPLY MARKET INSIGHTS

  • Supplier Operational Capability Matrix
  • Regional Supplier Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Regional Supplier Functional Capability Matrix
  • Key Clients
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
  • Supplier Selection Criteria

PART 5: PRICING INSIGHTS

  • Pricing Models Snapshot
  • Pricing Models ÔÇô Pros and Cons
  • Indicative Pricing
  • Category Negotiation Strategies

PART 6: CATEGORY ESSENTIALS

  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
  • Category Sourcing Evolution Matrix

PART 7: TOP FIVE SUPPLIERS

  • Starcom Worldwide
  • OMD Worldwide
  • Zenith
  • Mindshare
  • Carat

PART 8: APPENDIX

  • Glossary
  • Key Notes
  • About Us

Research Framework

SpendEdge presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary research

  • Procurement heads
  • Category managers
  • Sourcing consortium professionals
  • Industry experts and thought leaders
  • Procurement managers
  • Category heads of suppliers
  • Client account heads/managers
  • Client and industry consultants

Secondary research

  • Industry journals and reports
  • Periodicals and new articles
  • Category webinars
  • Internal categiry playbooks
  • Industry and government websites on regulations and compliance
  • Internal databases
  • Industry blogs/thought leader briefings

DATA ANALYSIS

SpendEdge INSIGHTS

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