Growing competition between the end-user conglomerates is resulting in an increase in the strategic media spend, which is significantly accelerating the spend growth momentum of the media planning and buying market. The emergence of start-ups, particularly in the e-commerce sector is also expected to drive the category spend growth during the forecast years. However, the growing internet user penetration in APAC will reduce the share of North America and Europe in the global media planning and buying market by 2023. This media planning and buying sourcing and procurement report offers detailed insights into the supply chain management and guides the investors in achieving market-specific procurement organization objectives.
This media planning and buying sourcing and procurement report offers further insights into the present as well as the future trends and the category spend dynamics across various regions. Such insights will foster a better understanding of the total cost of ownership in the competitive media planning and buying market. It also offers a coverage of the sustainability practices and the risk management/mitigation strategies to improve category spend.
Key insights offered in this media planning and buying sourcing and procurement report will help the buyers:
- Understand the spend potential within the market
- Compare pricing models
- Understand the supply chain margins
- Analyze the global and regional spend opportunity
- Analyze the impact of cost and volume drivers on pricing
Analyze the global category spend for media planning and buying market
According to this media planning and buying sourcing and procurement report, the market is poised to witness an increase in the global category spend in the next five years. Such growth can be accredited to the exponential category demand from end-user sectors like the FMCG, automobile, and the e-commerce sector.
This media planning and buying sourcing and procurement report offers additional insights into:
- Global spend on media planning and buying for the period of 2017-2022
- Risk management strategies
- Regional and global spend segmentation
- Buyer and the supplier ecosystem
Optimize category spend for the media planning and buying market
Exercising better control over the category spend is imperative in the media planning and buying market, where the rising labor cost poses as one of the major pain points. Our procurement experts advise the use of analytics for effective spend and resource management. Such procurement practice will effectively streamline the media buying and planning service operations and facilitate the smooth functioning of business processes and systems.
This media planning and buying sourcing and procurement report also offers a coverage of:
- Strategic sustainability practices
- Supplier and the buyer KPIs
- Major category enablers
- Category spend analysis
Regional spend potential forecast
The APAC market is expected to grow during the forecast period owing to the rise in spend from end-user industries such as FMCG, healthcare, and e-commerce. North America and Europe are expected to experience a slight reduction in their global share by 2023 owing to the fast growth of APAC. However, factors such as rise in spend of buyers toward cinema and OOH ad spend in these regions will accelerate the category growth during the forecast period. This report on the media planning and buying segments the total spend according to various geographies, which include:
- North America
- South America
Analyze the media planning and buying supply landscape
Buyers can achieve cost-savings when they partner with media planning and buying agencies who offer one-stop services for all media planning and buying requirements. Such services include identification of media platforms and slots, campaign design, and strategy formulation for effective communication. This will allow the buyers to pitch for the volume-based discount on the bundled category procurement.
This media planning and buying sourcing and procurement report also identifies the major costs incurred by the suppliers and offers a coverage of:
- Suppliers positioning strategy
- Supplier evaluation criteria
- Supplier ecosystem outlook
Build effective category management strategies for the media planning and buying market
The level of innovation adopted by service providers in delivering media planning and buying services is a key parameter to be considered by category managers during the service provider selection process. This not only reduces the lead time of the service but also enhances the decision-making process of service providers.
Key insights offered in this media planning and buying sourcing and procurement report will help the buyers identify:
- Global and regional category risks
- Category growth drivers
- Supplier selection criteria
Identify major category enablers
In this market, the leading organizations have been observed to prefer a center-led sourcing model to reduce management complexities. This model offers better visibility on the category spend across operating regions and helps key decision-makers analyze key cost-saving measures in case of bundling multiple services.
This procurement report also offers a comprehensive overview of the procurement organization models and provides an overview of:
- Centralized models
- Center-led/ Partially center-led models
- Decentralized models
- Coordinated models
An analysis of the top suppliers, spend analysis of the category, and the best negotiation levers are offered in this media planning and buying market intelligence report.