Global Media Planning and Buying Category - Procurement Market Intelligence Report

A comprehensive spend analysis of the critical cost drivers, supply chain management insights, and category pricing strategies is offered in this media planning and buying sourcing and procurement report.

  • Published: Dec 2018
  • Pages: 105
  • SKU: IRCMSTR10950
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Key Findings

Growing competition between the end-user conglomerates is resulting in an increase in the strategic media spend, which is significantly accelerating the spend growth momentum of the media planning and buying market. The emergence of start-ups, particularly in the e-commerce sector is also expected to drive the category spend growth during the forecast years. However, the growing internet user penetration in APAC will reduce the share of North America and Europe in the global media planning and buying market by 2023. This media planning and buying sourcing and procurement report offers detailed insights into the supply chain management and guides the investors in achieving market-specific procurement organization objectives.

Insights Delivered

This media planning and buying sourcing and procurement report offers further insights into the present as well as the future trends and the category spend dynamics across various regions. Such insights will foster a better understanding of the total cost of ownership in the competitive media planning and buying market. It also offers a coverage of the sustainability practices and the risk management/mitigation strategies to improve category spend.

Key insights offered in this media planning and buying sourcing and procurement report will help the buyers:

  • Understand the spend potential within the market
  • Compare pricing models
  • Understand the supply chain margins
  • Analyze the global and regional spend opportunity
  • Analyze the impact of cost and volume drivers on pricing

Analyze the global category spend for media planning and buying market           

According to this media planning and buying sourcing and procurement report, the market is poised to witness an increase in the global category spend in the next five years. Such growth can be accredited to the exponential category demand from end-user sectors like the FMCG, automobile, and the e-commerce sector.

This media planning and buying sourcing and procurement report offers additional insights into:

  • Global spend on media planning and buying for the period of 2017-2022
  • Risk management strategies
  • Regional and global spend segmentation
  • Buyer and the supplier ecosystem

Optimize category spend for the media planning and buying market

Exercising better control over the category spend is imperative in the media planning and buying market, where the rising labor cost poses as one of the major pain points. Our procurement experts advise the use of analytics for effective spend and resource management. Such procurement practice will effectively streamline the media buying and planning service operations and facilitate the smooth functioning of business processes and systems.

This media planning and buying sourcing and procurement report also offers a coverage of:

  • Strategic sustainability practices
  • Supplier and the buyer KPIs
  • Major category enablers
  • Category spend analysis

Regional spend potential forecast

The APAC market is expected to grow during the forecast period owing to the rise in spend from end-user industries such as FMCG, healthcare, and e-commerce. North America and Europe are expected to experience a slight reduction in their global share by 2023 owing to the fast growth of APAC. However, factors such as rise in spend of buyers toward cinema and OOH ad spend in these regions will accelerate the category growth during the forecast period. This report on the media planning and buying segments the total spend according to various geographies, which include:

  • North America
  • South America
  • Europe
  • MEA
  • APAC

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Analyze the media planning and buying supply landscape

Buyers can achieve cost-savings when they partner with media planning and buying agencies who offer one-stop services for all media planning and buying requirements. Such services include identification of media platforms and slots, campaign design, and strategy formulation for effective communication. This will allow the buyers to pitch for the volume-based discount on the bundled category procurement.

This media planning and buying sourcing and procurement report also identifies the major costs incurred by the suppliers and offers a coverage of:

  • Suppliers positioning strategy
  • Supplier evaluation criteria
  • Supplier ecosystem outlook

Build effective category management strategies for the media planning and buying market

The level of innovation adopted by service providers in delivering media planning and buying services is a key parameter to be considered by category managers during the service provider selection process. This not only reduces the lead time of the service but also enhances the decision-making process of service providers.

Key insights offered in this media planning and buying sourcing and procurement report will help the buyers identify:

  • Global and regional category risks
  • Category growth drivers
  • Supplier selection criteria

Identify major category enablers

In this market, the leading organizations have been observed to prefer a center-led sourcing model to reduce management complexities. This model offers better visibility on the category spend across operating regions and helps key decision-makers analyze key cost-saving measures in case of bundling multiple services.

This procurement report also offers a comprehensive overview of the procurement organization models and provides an overview of:

  • Centralized models
  • Center-led/ Partially center-led models
  • Decentralized models
  • Coordinated models

 

An analysis of the top suppliers, spend analysis of the category, and the best negotiation levers are offered in this media planning and buying market intelligence report.

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PART 01: Executive Summary

PART 02: Market Insights

  • Global category spend
  • Category spend growth
  • Spend segmentation by region
  • Regional spend dynamics
  • Regional influence on global spend
  • Regional spend opportunity for suppliers

PART 03: Category Pricing Insights

  • Pricing outlook
  • Supplier cost structure
  • Outlook for input costs
  • Total cost of ownership analysis
  • Overview of pricing models
  • Comparison of pricing models
  • Supply chain margins
  • Cost drivers impacting pricing
  • Volume drivers impacting pricing

PART 04: Cost-Saving Opportunities

  • Supplier-side levers
  • Buyer-side levers
  • Quantifying cost-saving opportunities
  • Quantifying cost savings by negotiation strategies

PART 05: Best Practices

  • Innovation and success stories
  • Procurement excellence best practices
  • Procurement best practices
  • Sustainability practices

PART 06: Category Ecosystem

  • Market favorability index for suppliers
  • Competitiveness index for suppliers
  • Buyer power
  • Supplier power
  • Threat of new entrants
  • Threat of substitutes
  • Buyer ecosystem
  • Supplier ecosystem

PART 07: Category Management Strategy

  • Category management objectives
  • Supplier and buyer KPIs
  • Outsourcing category management activities
  • Risk management

PART 08: Category Management Enablers

  • Procurement organization
  • Category enablers

PART 09: Suppliers Selection

  • RFx essentials
  • Supplier selection criteria
  • Service level agreement
  • Incumbent supplier evaluation metrics

PART 10: Suppliers Under Coverage

  • Overview
  • Supplier positioning
  • Profile: Omnicom
  • Profile: PUBLICIS
  • Profile: WPP
  • Profile: DENTSU
  • Profile: IPG
  • Profile: Vivendi

PART 11: US Market Insights

  • Category spend in the US
  • Price outlook
  • Supplier cost structure in the US
  • Margins of suppliers in the US
  • Category cost drivers
  • Category volume drivers
  • Overview of best practices in the US
  • Procurement best practices in the US
  • US supply market overview
  • Supplier positioning for the US
  • Regional category risks

PART 12: Category Definition

  • Category hierarchy
  • Category scope
  • Category map

PART 13: Appendix

  • List of abbreviations
  • Key Notes
  • Global category spend (2018-2023)
  • Category spend growth (2018-2023)
  • Regional spend dynamics
  • Regional spend dynamics
  • Comparison of category maturity across regions
  • Regional spend opportunity for suppliers (2018-2023)
  • Category pricing dynamics
  • Supplier cost breakup
  • Input cost dynamics
  • Total cost of ownership model
  • Benefit comparison of pricing models
  • Pricing models – Comparison matrix
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Cost-saving opportunities: Supply-side levers
  • Cost-saving opportunities: Demand-side levers
  • Cost-saving opportunity matrix
  • Negotiation grid
  • Innovation and success stories
  • Procurement excellence summary: Impact on the category
  • Supplier relationship management metrics
  • Strategic sourcing and category management metrics
  • Technology-facilitated procurement metrics
  • Procurement best practices dashboard
  • Sustainability practices: Impact on the category
  • Sustainability best practices
  • Market environment score
  • Market competitiveness score
  • Buyer power score
  • Supplier power score
  • Ease of market entry score
  • Ease of substitution score
  • Buyer ecosystem: Outlook
  • Supplier ecosystem: Outlook
  • Ecosystem disruption threats
  • Key category management objectives
  • Supplier KPI dashboard: Importance for the category
  • Buyer KPI dashboard: Importance for the category
  • Category management enablers
  • Risk management matrix
  • Category enablers: Organization
  • Category enablers: Technology
  • RFx questions
  • Phase I RFI considerations
  • SLA terms
  • Supplier performance benchmarking criteria
  • Supplier operational capability matrix
  • Supplier positioning matrix
  • Omnicom – Key information dashboard
  • PUBLICIS – Key information dashboard
  • WPP – Key information dashboard
  • DENTSU – Key information dashboard
  • IPG – Key information dashboard
  • Vivendi – Key information dashboard
  • US category spend (2018-2023)
  • Category pricing dynamics
  • Supplier cost breakup
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Procurement excellence summary: Impact on the category
  • Supplier relationship management
  • Strategic sourcing and category management
  • Technology-facilitated procurement
  • Procurement best practices dashboard
  • Supplier operational capability matrix
  • Supplier positioning matrix
  • Risk management matrix
  • Category definition
  • Category nuances
  • Importance of category relative to other categories

Research Framework

SpendEdge presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary research

  • Procurement heads
  • Category managers
  • Sourcing consortium professionals
  • Industry experts and thought leaders
  • Procurement managers
  • Category heads of suppliers
  • Client account heads/managers
  • Client and industry consultants

Secondary research

  • Industry journals and reports
  • Periodicals and new articles
  • Category webinars
  • Internal categiry playbooks
  • Industry and government websites on regulations and compliance
  • Internal databases
  • Industry blogs/thought leader briefings

DATA ANALYSIS

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