Global Media Training Category - Procurement Market Intelligence Report

Price optimization, supplier selection, category management, cost benefit analysis, and risk management insights are now available in this procurement report.

  • Published: Apr 2017
  • Pages: 81
  • SKU: IRCMSTR12474
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Key Features of Report

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

Media Training ­­- Category Spend Analysis

According to SpendEdge analysts, the spending on media training has increased due to the rise in availability of digital platforms such as social media networks, e-newspapers, and digital media applications that are relatively untapped especially in developing economies.

 

Media Training - Procurement Best Practices

Buyers should partner with service providers that provide maximum value from their training sessions. While training modules provide knowledge on the theory, practical interviews are considered the best form of learning. Maximum value is derived when media spokespersons are themselves interviewed, recorded, and provide feedback. They are in the best position to respond when faced with a real crisis situation.

 

Media Training - Procurement Challenges

Based on the analysis in this report, a major procurement pain point experienced by the buyers is  identifying the media training firms that not only understand relevant trends and drivers in media but also business requirements.  A key startegy to deal with this challenge is to evaluate media training firms based on their knowledge, experience, and network of media professionals.

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Table of Contents

PART 1: SUMMARY

  • Research Objectives and Methodology
  • Category Definition

PART 2: CATEGORY AT A GLANCE

  • Market Overview
  • Category Maturity by Regions
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities
  • Major Category Requirements
  • Major Procurement Pain Points

PART 3: MARKET INSIGHTS

  • Category Spend Analysis
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Key Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Procurement Best Practices
  • History of Innovation
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • PorterÔÇÖs Five Forces
  • SWOT Analysis
  • PESTLE Analysis

PART 4: SUPPLY MARKET INSIGHTS

  • Supplier Operational Capability Matrix
  • Regional Supplier Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Regional Supplier Functional Capability Matrix
  • Key Clients
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
  • Supplier Selection Criteria

PART 5: PRICING INSIGHTS

  • Pricing Models Snapshot
  • Pricing Models ÔÇô Pros and Cons
  • Indicative Pricing
  • Category Negotiation Strategies

PART 6: CATEGORY ESSENTIALS

  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
  • Category Sourcing Evolution Matrix

PART 7: TOP FIVE SUPPLIERS

  • Edelman
  • Weber Shandwick
  • FleishmanHillard
  • Ketchum
  • Burson-Marstellar

PART 8: APPENDIX

  • Glossary
  • Key Notes
  • About Us

Research Framework

SpendEdge presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary research

  • Procurement heads
  • Category managers
  • Sourcing consortium professionals
  • Industry experts and thought leaders
  • Procurement managers
  • Category heads of suppliers
  • Client account heads/managers
  • Client and industry consultants

Secondary research

  • Industry journals and reports
  • Periodicals and new articles
  • Category webinars
  • Internal categiry playbooks
  • Industry and government websites on regulations and compliance
  • Internal databases
  • Industry blogs/thought leader briefings

DATA ANALYSIS

SpendEdge INSIGHTS

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