ENABLING SMART PROCUREMENT

  • Published in: Aug 2017
  • Pages: 70
  • SKU: IRCMSTR14577

Global Mobile Coupons Category - Procurement Market Intelligence Report

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SpendEdge’s Mobile Coupons Procurement Market Intelligence Report is an all-inclusive guide enabling sourcing and procurement leaders to make smart purchasing decisions. This report provides a strategic analysis of the supply markets, factors influencing purchasing decisions, procurement best practices, pricing models, supplier landscape and an analysis of the supplier capability matrix.

Key Features of Report

 

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

Mobile Coupons - Category Spend Analysis

According to SpendEdge analysts, one of the key growth contributors for the global mobile coupons market is its cost effectiveness and ability to reach the target audience at a comparatively lesser time than the traditional paper-based coupon. Mobile promotion helps brands to provide targeted promotion coupons based on a consumer’s precise location (use of GPS systems) and the analysis of buying behavior (use of techniques such as SEM), which drive the sales of physical stores.

 

Mobile Coupons - Procurement Best Practices

Buyers must prefer suppliers that help them provide a centralized repository of data. These databases include data about the previous coupon promotion campaigns and consumer purchase details from across retail stores. This centralized data base helps the buyer in faster analysis and decision making. A key strategy adopted by procurement managers in this market space is to engage with suppliers that have database of customer and analytics capability in designing and managing coupon promotions

 

Mobile Coupons - Procurement Challenges

A major procurement pain point experienced by the buyers is the possibility of inconsistency in services due to engagement with multiple suppliers. SpendEdge’s procurement specialists predict that the buyers must conduct a periodic review and monitoring of performance and team collaboration must be in place to ensure that content or information is consistent across promotion channels to counter this specific procurement pain point.

 

SpendEdge also offers customization of this report to meet your exact requirements. Please contact us at enquiry@spendedge.com

 

Are you an Enterprise User? Try our annual subscription services offering unlimited access to SpendEdge reports. Click here to register for trial/demo. 

Read less

Key Features of Report

 

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

Mobile Coupons - Category Spend Analysis

According to SpendEdge analysts, one of the key growth contributors for the global mobile coupons market is its cost effectiveness and ability to reach the target audience at a comparatively lesser time than the traditional paper-based coupon. Mobile promotion helps brands to provide targeted promotion coupons based on a consumer’s precise location (use of GPS systems) and the analysis of buying behavior (use of techniques such as SEM), which drive the sales of physical stores.

 

Mobile Coupons - Procurement Best Practices

Buyers must prefer suppliers that help them provide a centralized repository of data. These databases include data about the previous coupon promotion campaigns and consumer purchase details from across retail stores. This centralized data base helps the buyer in faster analysis and decision making. A key strategy adopted by procurement managers in this market space is to engage with suppliers that have database of customer and analytics capability in designing and managing coupon promotions

 

Mobile Coupons - Procurement Challenges

A major procurement pain point experienced by the buyers is the possibility of inconsistency in services due to engagement with multiple suppliers. SpendEdge’s procurement specialists predict that the buyers must conduct a periodic review and monitoring of performance and team collaboration must be in place to ensure that content or information is consistent across promotion channels to counter this specific procurement pain point.

 

SpendEdge also offers customization of this report to meet your exact requirements. Please contact us at enquiry@spendedge.com

 

Are you an Enterprise User? Try our annual subscription services offering unlimited access to SpendEdge reports. Click here to register for trial/demo. 

Table of Contents

PART 1: SUMMARY

  • Research Objectives and Methodology         
  • Category Definition

PART 2: CATEGORY AT A GLANCE            

  • Market Overview    
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities   
  • Major Category Requirements          
  • Major Procurement Pain Points        

PART 3: MARKET INSIGHTS        

  • Category Spend Analysis      
  • Key Market Developments 
  • Key Category Growth Drivers             
  • Major Category Growth Constraints
  • Procurement Best Practices
  • History of Innovation            
  • Key Current Technological Innovations          
  • Major Regulatory Frameworks          
  • Strategic Sustainability Practices       
  • SWOT Analysis         
  • PESTLE Analysis        

PART 4: SUPPLY MARKET INSIGHTS        

  • Supplier Operational Capability Matrix           
  • Supplier Functional Capability Matrix             
  • Key Clients 
  • Supplier Cost Breakup           
  • Supplier Positioning Matrix 
  • Supplier Selection Criteria   

PART 5: PRICING INSIGHTS         

  • Pricing Models Snapshot     
  • Pricing Models – Pros and Cons        
  • Indicative Pricing     
  • Category Negotiation Strategies       

PART 6: CATEGORY ESSENTIALS

  • SLA Terms  
  • Supplier Evaluation Criteria 
  • Category Risk Analysis           
  • Category Sourcing Evolution Matrix

PART 7: TOP FIVE SUPPLIERS     

  • Valassis Communications
  • Quotient Technology
  • Inmar
  • Catalina
  • Koupon Media

PART 8: APPENDIX         

  • Glossary
  • About Us     
Read less

Table of Contents

PART 1: SUMMARY

  • Research Objectives and Methodology         
  • Category Definition

PART 2: CATEGORY AT A GLANCE            

  • Market Overview    
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities   
  • Major Category Requirements          
  • Major Procurement Pain Points        

PART 3: MARKET INSIGHTS        

  • Category Spend Analysis      
  • Key Market Developments 
  • Key Category Growth Drivers             
  • Major Category Growth Constraints
  • Procurement Best Practices
  • History of Innovation            
  • Key Current Technological Innovations          
  • Major Regulatory Frameworks          
  • Strategic Sustainability Practices       
  • SWOT Analysis         
  • PESTLE Analysis        

PART 4: SUPPLY MARKET INSIGHTS        

  • Supplier Operational Capability Matrix           
  • Supplier Functional Capability Matrix             
  • Key Clients 
  • Supplier Cost Breakup           
  • Supplier Positioning Matrix 
  • Supplier Selection Criteria   

PART 5: PRICING INSIGHTS         

  • Pricing Models Snapshot     
  • Pricing Models – Pros and Cons        
  • Indicative Pricing     
  • Category Negotiation Strategies       

PART 6: CATEGORY ESSENTIALS

  • SLA Terms  
  • Supplier Evaluation Criteria 
  • Category Risk Analysis           
  • Category Sourcing Evolution Matrix

PART 7: TOP FIVE SUPPLIERS     

  • Valassis Communications
  • Quotient Technology
  • Inmar
  • Catalina
  • Koupon Media

PART 8: APPENDIX         

  • Glossary
  • About Us     

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