ENABLING SMART PROCUREMENT

  • Published in: Aug 2017
  • Pages: 92
  • SKU: IRCMSTR14524

Global Mobile Marketing Category - Procurement Market Intelligence Report

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SpendEdge’s procurement research report on the global mobile marketing market is an all-inclusive guide enabling sourcing and procurement leaders to make smart purchasing decisions. This report provides a strategic analysis of the supply markets, factors influencing purchasing decisions, procurement best practices, pricing models, supplier landscape and an analysis of the supplier capability matrix.

Key Features of Report

 

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

Mobile Marketing - Category Spend Analysis

According to procurement analysts at SpendEdge, mobile marketing has high customer reach compared with other digital marketing platforms because of high smart phone penetration. The smartphone market is growing at a rapid rate and global smartphone users are expected to cross 6 billion by 2020. The rapid growth of smartphone market is because of the development of technological infrastructure such as mobile towers and communication networks (due to increased government spending) and the reduction in the price of cell phones. The drop-in price of cell phone is because of intense competition (between smartphone producers) and increased supply from major smartphone producers. In addition, mobile marketing has faster time-to-market compared with traditional advertising medium, such as print, because the former is digital in nature and promotions can be monitored in the real-time by marketers and can be changed with changes in market conditions.

 

Mobile Marketing - Procurement Best Practices

Buyers must engage with service providers that have omni-channel marketing capabilities. In omni-channel mobile marketing, marketers use different promotion channels within mobile marketing, such as SMS, email, social media, websites, and print media, to reach the target audience by providing consistent promotional messages across all platforms. Engaging with service providers that have omni-channel marketing capabilities assist in delivering consistent promotional messages to multiple demographic groups across diversified platforms.

 

Mobile Marketing - Procurement Challenges

In several mobile marketing scenarios, there is a lack of accurate and well-established systems or measures that help to accurately forecast the efficiency of marketing promotions. Various factors such as season, type of promotional channels used, market conditions, and timing of mobile promotion campaigns can influence the demand and sales of products/services. Hence, it is important for buyers to analyze all these factors before conducting mobile marketing promotion campaigns. The lack of well-established procedures to analyze the impact of these factors on mobile promotions coupled with rapid changes in consumer purchasing behavior and purchasing pattern is creating challenges for buyers in accurately forecasting the effectiveness of mobile promotion campaign

SpendEdge also offers customization of this report to meet your exact requirements. Please contact us at enquiry@spendedge.com

Are you an Enterprise User? Try our annual subscription services offering unlimited access to SpendEdge reports. Click here to register for trial/demo.  

Read less

Key Features of Report

 

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

Mobile Marketing - Category Spend Analysis

According to procurement analysts at SpendEdge, mobile marketing has high customer reach compared with other digital marketing platforms because of high smart phone penetration. The smartphone market is growing at a rapid rate and global smartphone users are expected to cross 6 billion by 2020. The rapid growth of smartphone market is because of the development of technological infrastructure such as mobile towers and communication networks (due to increased government spending) and the reduction in the price of cell phones. The drop-in price of cell phone is because of intense competition (between smartphone producers) and increased supply from major smartphone producers. In addition, mobile marketing has faster time-to-market compared with traditional advertising medium, such as print, because the former is digital in nature and promotions can be monitored in the real-time by marketers and can be changed with changes in market conditions.

 

Mobile Marketing - Procurement Best Practices

Buyers must engage with service providers that have omni-channel marketing capabilities. In omni-channel mobile marketing, marketers use different promotion channels within mobile marketing, such as SMS, email, social media, websites, and print media, to reach the target audience by providing consistent promotional messages across all platforms. Engaging with service providers that have omni-channel marketing capabilities assist in delivering consistent promotional messages to multiple demographic groups across diversified platforms.

 

Mobile Marketing - Procurement Challenges

In several mobile marketing scenarios, there is a lack of accurate and well-established systems or measures that help to accurately forecast the efficiency of marketing promotions. Various factors such as season, type of promotional channels used, market conditions, and timing of mobile promotion campaigns can influence the demand and sales of products/services. Hence, it is important for buyers to analyze all these factors before conducting mobile marketing promotion campaigns. The lack of well-established procedures to analyze the impact of these factors on mobile promotions coupled with rapid changes in consumer purchasing behavior and purchasing pattern is creating challenges for buyers in accurately forecasting the effectiveness of mobile promotion campaign

SpendEdge also offers customization of this report to meet your exact requirements. Please contact us at enquiry@spendedge.com

Are you an Enterprise User? Try our annual subscription services offering unlimited access to SpendEdge reports. Click here to register for trial/demo.  

Table of Contents

PART 1: SUMMARY

  • Research Objectives and Methodology         
  • Category Definition

PART 2: CATEGORY AT A GLANCE            

  • Market Overview    
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities   
  • Major Category Requirements          
  • Major Procurement Pain Points        

PART 3: MARKET INSIGHTS        

  • Category Spend Analysis      
  • Key Market Developments 
  • Key Category Growth Drivers             
  • Major Category Growth Constraints
  • Procurement Best Practices
  • History of Innovation            
  • Key Current Technological Innovations          
  • Major Regulatory Frameworks          
  • Strategic Sustainability Practices       
  • SWOT Analysis         
  • PESTLE Analysis        

PART 4: SUPPLY MARKET INSIGHTS        

  • Supplier Operational Capability Matrix           
  • Supplier Functional Capability Matrix             
  • Key Clients 
  • Supplier Cost Breakup           
  • Supplier Positioning Matrix 
  • Supplier Selection Criteria   

PART 5: PRICING INSIGHTS         

  • Pricing Models Snapshot     
  • Pricing Models – Pros and Cons        
  • Indicative Pricing     
  • Category Negotiation Strategies       

PART 6: CATEGORY ESSENTIALS

  • SLA Terms  
  • Supplier Evaluation Criteria 
  • Category Risk Analysis           
  • Category Sourcing Evolution Matrix

PART 7: TOP FIVE SUPPLIERS   

  • Accenture Interactive
  • PwC Digital Services
  • BBDO Worldwide
  • Bluefocus
  • McCann

PART 8: APPENDIX         

  • Glossary
  • About Us     
Read less

Table of Contents

PART 1: SUMMARY

  • Research Objectives and Methodology         
  • Category Definition

PART 2: CATEGORY AT A GLANCE            

  • Market Overview    
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities   
  • Major Category Requirements          
  • Major Procurement Pain Points        

PART 3: MARKET INSIGHTS        

  • Category Spend Analysis      
  • Key Market Developments 
  • Key Category Growth Drivers             
  • Major Category Growth Constraints
  • Procurement Best Practices
  • History of Innovation            
  • Key Current Technological Innovations          
  • Major Regulatory Frameworks          
  • Strategic Sustainability Practices       
  • SWOT Analysis         
  • PESTLE Analysis        

PART 4: SUPPLY MARKET INSIGHTS        

  • Supplier Operational Capability Matrix           
  • Supplier Functional Capability Matrix             
  • Key Clients 
  • Supplier Cost Breakup           
  • Supplier Positioning Matrix 
  • Supplier Selection Criteria   

PART 5: PRICING INSIGHTS         

  • Pricing Models Snapshot     
  • Pricing Models – Pros and Cons        
  • Indicative Pricing     
  • Category Negotiation Strategies       

PART 6: CATEGORY ESSENTIALS

  • SLA Terms  
  • Supplier Evaluation Criteria 
  • Category Risk Analysis           
  • Category Sourcing Evolution Matrix

PART 7: TOP FIVE SUPPLIERS   

  • Accenture Interactive
  • PwC Digital Services
  • BBDO Worldwide
  • Bluefocus
  • McCann

PART 8: APPENDIX         

  • Glossary
  • About Us     

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