ENABLING SMART PROCUREMENT

Global Mobile Marketing Category - Procurement Market Intelligence Report

Single User: Allows a single employee of the organization to access the subscribed reports.

  • Published in: Aug 2017
  • Pages: 92
  • SKU: IRCMSTR14524

Global Mobile Marketing Category - Procurement Market Intelligence Report

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Single User: Allows a single employee of the organization to access the subscribed reports.

SpendEdge’s procurement research report on the global mobile marketing market is an all-inclusive guide enabling sourcing and procurement leaders to make smart purchasing decisions. This report provides a strategic analysis of the supply markets, factors influencing purchasing decisions, procurement best practices, pricing models, supplier landscape and an analysis of the supplier capability matrix.

Key Features of Report

 

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

Mobile Marketing - Category Spend Analysis

According to procurement analysts at SpendEdge, mobile marketing has high customer reach compared with other digital marketing platforms because of high smart phone penetration. The smartphone market is growing at a rapid rate and global smartphone users are expected to cross 6 billion by 2020. The rapid growth of smartphone market is because of the development of technological infrastructure such as mobile towers and communication networks (due to increased government spending) and the reduction in the price of cell phones. The drop-in price of cell phone is because of intense competition (between smartphone producers) and increased supply from major smartphone producers. In addition, mobile marketing has faster time-to-market compared with traditional advertising medium, such as print, because the former is digital in nature and promotions can be monitored in the real-time by marketers and can be changed with changes in market conditions.

 

Mobile Marketing - Procurement Best Practices

Buyers must engage with service providers that have omni-channel marketing capabilities. In omni-channel mobile marketing, marketers use different promotion channels within mobile marketing, such as SMS, email, social media, websites, and print media, to reach the target audience by providing consistent promotional messages across all platforms. Engaging with service providers that have omni-channel marketing capabilities assist in delivering consistent promotional messages to multiple demographic groups across diversified platforms.

 

Mobile Marketing - Procurement Challenges

In several mobile marketing scenarios, there is a lack of accurate and well-established systems or measures that help to accurately forecast the efficiency of marketing promotions. Various factors such as season, type of promotional channels used, market conditions, and timing of mobile promotion campaigns can influence the demand and sales of products/services. Hence, it is important for buyers to analyze all these factors before conducting mobile marketing promotion campaigns. The lack of well-established procedures to analyze the impact of these factors on mobile promotions coupled with rapid changes in consumer purchasing behavior and purchasing pattern is creating challenges for buyers in accurately forecasting the effectiveness of mobile promotion campaign

SpendEdge also offers customization of this report to meet your exact requirements. Please contact us at enquiry@spendedge.com

Are you an Enterprise User? Try our annual subscription services offering unlimited access to SpendEdge reports. Click here to register for trial/demo.  

Read less

Key Features of Report

 

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

Mobile Marketing - Category Spend Analysis

According to procurement analysts at SpendEdge, mobile marketing has high customer reach compared with other digital marketing platforms because of high smart phone penetration. The smartphone market is growing at a rapid rate and global smartphone users are expected to cross 6 billion by 2020. The rapid growth of smartphone market is because of the development of technological infrastructure such as mobile towers and communication networks (due to increased government spending) and the reduction in the price of cell phones. The drop-in price of cell phone is because of intense competition (between smartphone producers) and increased supply from major smartphone producers. In addition, mobile marketing has faster time-to-market compared with traditional advertising medium, such as print, because the former is digital in nature and promotions can be monitored in the real-time by marketers and can be changed with changes in market conditions.

 

Mobile Marketing - Procurement Best Practices

Buyers must engage with service providers that have omni-channel marketing capabilities. In omni-channel mobile marketing, marketers use different promotion channels within mobile marketing, such as SMS, email, social media, websites, and print media, to reach the target audience by providing consistent promotional messages across all platforms. Engaging with service providers that have omni-channel marketing capabilities assist in delivering consistent promotional messages to multiple demographic groups across diversified platforms.

 

Mobile Marketing - Procurement Challenges

In several mobile marketing scenarios, there is a lack of accurate and well-established systems or measures that help to accurately forecast the efficiency of marketing promotions. Various factors such as season, type of promotional channels used, market conditions, and timing of mobile promotion campaigns can influence the demand and sales of products/services. Hence, it is important for buyers to analyze all these factors before conducting mobile marketing promotion campaigns. The lack of well-established procedures to analyze the impact of these factors on mobile promotions coupled with rapid changes in consumer purchasing behavior and purchasing pattern is creating challenges for buyers in accurately forecasting the effectiveness of mobile promotion campaign

SpendEdge also offers customization of this report to meet your exact requirements. Please contact us at enquiry@spendedge.com

Are you an Enterprise User? Try our annual subscription services offering unlimited access to SpendEdge reports. Click here to register for trial/demo.  

PART 1: CATEGORY AT A GLANCE

  • TAKEAWAY 01 | Market Overview
  • TAKEAWAY 02 | Demand and Supply Snapshot
  • TAKEAWAY 03 | Key Market Dynamics
  • TAKEAWAY 04 | Supply Market Highlights
  • TAKEAWAY 05 | Pricing Insights
  • TAKEAWAY 06 | Procurement Insights

PART 2:  SCOPE OF THE REPORT

  • Category Definition
  • Research Methodology

PART 3: MARKET INSIGHTS

  • Category Spend Analysis
  • Category Maturity by Regions
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • Porter’s Five Forces
  • PESTLE Analysis

PART 4: SUPPLY MARKET INSIGHTS

  • Supplier Operational Capability Matrix
  • Other Prominent Suppliers by Region: Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Other Prominent Suppliers by Region: Functional Capability Matrix
  • Key Clients/Partners
  • Supplier Cost Breakup
  • Supplier Positioning Matrix

PART 5: PRICING INSIGHTS

  • Pricing Models Snapshot
  • Pricing Models – Pros and Cons
  • Indicative Pricing

PART 6: PROCUREMENT INSIGHTS

  • Major Category Requirements
  • Major Procurement Pain Points
  • Category Sourcing Evolution Matrix
  • Procurement Best Practices
  • Cost-saving Opportunities
  • Supplier Selection Criteria
  • Category Negotiation Strategies
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis

PART 7: TOP FIVE SUPPLIERS

  • Accenture Interactive
  • PwC Digital Services
  • BBDO Worldwide
  • Bluefocus
  • McCann

PART 8: APPENDIX

  • Glossary
  • Key Notes
  • About Us
Read less

PART 1: CATEGORY AT A GLANCE

  • TAKEAWAY 01 | Market Overview
  • TAKEAWAY 02 | Demand and Supply Snapshot
  • TAKEAWAY 03 | Key Market Dynamics
  • TAKEAWAY 04 | Supply Market Highlights
  • TAKEAWAY 05 | Pricing Insights
  • TAKEAWAY 06 | Procurement Insights

PART 2:  SCOPE OF THE REPORT

  • Category Definition
  • Research Methodology

PART 3: MARKET INSIGHTS

  • Category Spend Analysis
  • Category Maturity by Regions
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • Porter’s Five Forces
  • PESTLE Analysis

PART 4: SUPPLY MARKET INSIGHTS

  • Supplier Operational Capability Matrix
  • Other Prominent Suppliers by Region: Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Other Prominent Suppliers by Region: Functional Capability Matrix
  • Key Clients/Partners
  • Supplier Cost Breakup
  • Supplier Positioning Matrix

PART 5: PRICING INSIGHTS

  • Pricing Models Snapshot
  • Pricing Models – Pros and Cons
  • Indicative Pricing

PART 6: PROCUREMENT INSIGHTS

  • Major Category Requirements
  • Major Procurement Pain Points
  • Category Sourcing Evolution Matrix
  • Procurement Best Practices
  • Cost-saving Opportunities
  • Supplier Selection Criteria
  • Category Negotiation Strategies
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis

PART 7: TOP FIVE SUPPLIERS

  • Accenture Interactive
  • PwC Digital Services
  • BBDO Worldwide
  • Bluefocus
  • McCann

PART 8: APPENDIX

  • Glossary
  • Key Notes
  • About Us

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