
Global Mobile Marketing Category - Procurement Market Intelligence Report
This procurement report offers key insights on the best practices for supplier selection and the strategies for category management.
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Key Features of Report
Supply Market Insights
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Procurement Best Practices
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Cost Saving Opportunities
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Pricing Models
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Negotiation Strategies
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Category Risk Analysis
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Key Supplier Analysis
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Supplier Capability Matrix
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Mobile Marketing - Category Spend Analysis
According to procurement analysts at SpendEdge, mobile marketing has high customer reach compared with other digital marketing platforms because of high smart phone penetration. The smartphone market is growing at a rapid rate and global smartphone users are expected to cross 6 billion by 2020. The rapid growth of smartphone market is because of the development of technological infrastructure such as mobile towers and communication networks (due to increased government spending) and the reduction in the price of cell phones. The drop-in price of cell phone is because of intense competition (between smartphone producers) and increased supply from major smartphone producers. In addition, mobile marketing has faster time-to-market compared with traditional advertising medium, such as print, because the former is digital in nature and promotions can be monitored in the real-time by marketers and can be changed with changes in market conditions.
Mobile Marketing - Procurement Best Practices
Buyers must engage with service providers that have omni-channel marketing capabilities. In omni-channel mobile marketing, marketers use different promotion channels within mobile marketing, such as SMS, email, social media, websites, and print media, to reach the target audience by providing consistent promotional messages across all platforms. Engaging with service providers that have omni-channel marketing capabilities assist in delivering consistent promotional messages to multiple demographic groups across diversified platforms.
Mobile Marketing - Procurement Challenges
In several mobile marketing scenarios, there is a lack of accurate and well-established systems or measures that help to accurately forecast the efficiency of marketing promotions. Various factors such as season, type of promotional channels used, market conditions, and timing of mobile promotion campaigns can influence the demand and sales of products/services. Hence, it is important for buyers to analyze all these factors before conducting mobile marketing promotion campaigns. The lack of well-established procedures to analyze the impact of these factors on mobile promotions coupled with rapid changes in consumer purchasing behavior and purchasing pattern is creating challenges for buyers in accurately forecasting the effectiveness of mobile promotion campaign
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CUSTOMIZE NOWPART 1: CATEGORY AT A GLANCE
- TAKEAWAY 01 | Market Overview
- TAKEAWAY 02 | Demand and Supply Snapshot
- TAKEAWAY 03 | Key Market Dynamics
- TAKEAWAY 04 | Supply Market Highlights
- TAKEAWAY 05 | Pricing Insights
- TAKEAWAY 06 | Procurement Insights
PART 2: SCOPE OF THE REPORT
- Category Definition
- Research Methodology
PART 3: MARKET INSIGHTS
- Category Spend Analysis
- Category Maturity by Regions
- Demand-Supply Shifts
- Regional Demand-Supply Snapshot
- Market Developments
- Regional Impact of Trends
- Key Category Growth Drivers and Corresponding Regional Impacts
- Major Category Growth Constraints and Corresponding Regional Impacts
- Key Current Technological Innovations
- Major Regulatory Frameworks
- Strategic Sustainability Practices
- Porter’s Five Forces
- PESTLE Analysis
PART 4: SUPPLY MARKET INSIGHTS
- Supplier Operational Capability Matrix
- Other Prominent Suppliers by Region: Operational Capability Matrix
- Supplier Functional Capability Matrix
- Other Prominent Suppliers by Region: Functional Capability Matrix
- Key Clients/Partners
- Supplier Cost Breakup
- Supplier Positioning Matrix
PART 5: PRICING INSIGHTS
- Pricing Models Snapshot
- Pricing Models – Pros and Cons
- Indicative Pricing
PART 6: PROCUREMENT INSIGHTS
- Major Category Requirements
- Major Procurement Pain Points
- Category Sourcing Evolution Matrix
- Procurement Best Practices
- Cost-saving Opportunities
- Supplier Selection Criteria
- Category Negotiation Strategies
- SLA Terms
- Supplier Evaluation Criteria
- Category Risk Analysis
PART 7: TOP FIVE SUPPLIERS
- Accenture Interactive
- PwC Digital Services
- BBDO Worldwide
- Bluefocus
- McCann
PART 8: APPENDIX
- Glossary
- Key Notes
- About Us
Research Framework
SpendEdge presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary research
- Procurement heads
- Category managers
- Sourcing consortium professionals
- Industry experts and thought leaders
- Procurement managers
- Category heads of suppliers
- Client account heads/managers
- Client and industry consultants
Secondary research
- Industry journals and reports
- Periodicals and new articles
- Category webinars
- Internal categiry playbooks
- Industry and government websites on regulations and compliance
- Internal databases
- Industry blogs/thought leader briefings
DATA ANALYSIS

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