ENABLING SMART PROCUREMENT

Global Newspaper Advertising Category - Procurement Market Intelligence Report

Single User: Allows a single employee of the organization to access the subscribed reports.

  • Published in: Nov 2017
  • Pages: 83
  • SKU: IRCMSTR14615

Global Newspaper Advertising Category - Procurement Market Intelligence Report

USD1500 USD2500

Single User: Allows a single employee of the organization to access the subscribed reports.

SpendEdge’s procurement research report on the newspaper advertising market provides procurement professionals with up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services. This report provides a detailed analysis of the supply market, procurement challenges, and procurement best practices which can help in planning and executing category management activities. It also focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Key Features of Report

 

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

Newspaper Advertising - Category Spend Analysis

 

According to procurement analysts at SpendEdge, the demand for daily newspapers from households is a key growth driver for the newspaper advertising market. There has been a substantial demand for daily newspapers from household consumers across the globe. Such a demand can be attributed to factors such as increasing middle-age demographic groups within households that prefer to read newspapers to gain information. This may increase newspaper advertising spend by buyers that wish to target end-users such as household consumers. For instance, total daily newspaper circulation (inclusive of free dailies) in 2014 was over 500 million copies, which amounts to 1 newspaper copy per two households across the globe. This substantial demand for daily newspapers across the globe may increase newspaper advertising spend, thus driving the overall market.

The use of AR for targeted newspaper advertising is an emerging trend in the market. AR is the integration of digital information with buyers' environment, which creates a virtual and interactive platform. Increasing number of newspapers are adopting AR technologies to make the newspaper appealing to multiple demographic groups. Through the use of AR technology, newspapers enable buyers to watch video, animation, and other online content. End-users need to scan a certain section of the newspaper with their mobile devices, which leads them to online advertising content. Increasing number of newspapers are combining animated online content along with targeted advertisements using the AR technology. For instance, brand Lynx places newspaper advertisements with AR, which allows potential buyers to have more interaction with the brand and its message

 

Newspaper Advertising - Procurement Best Practices

 

Buyers should adopt systematic procurement practices that allow them to gain better control over service providers, irrespective of the prevailing market conditions, as it will help them manage their expenses better and procure good-quality service.

 

One of the procurement best practices for buyers is to build a standard process for onboarding an agency. Buyers need to build a standard process for selecting and on-boarding of advertising agencies. This can be done using parameters such as detailed RFI documents, checking fee structure, and work samples to help streamline the creative process and have mutually agreed on benchmarks in standards

Newspaper Advertising - Procurement Challenges

 

According to this procurement research, one of the key procurement challenges faced by buyers is measuring ROI. Buyers may not be able to gauge or measure the efficacy of marketing campaigns (inclusive of newspaper advertising) and ROI associated with the same. Tracking ROI of newspaper advertising is difficult and there are limited efficient tools/solutions that provide these features. Moreover, service providers charge a premium for measuring ROI of newspaper advertising services leading to increased procurement costs for buyers.

Get unlimited access to all our reports. Our Insights platform provides ready-to-use procurement research reports, latest supplier news, innovation landscape, markets insights, supplier tracking, and much more at the click of a button. Start your 14-day trial now.

Newspaper advertising is one of the oldest and most popular forms of advertising that has managed to stay relevant in this digital space and age. Newspaper advertising predominantly refers to print advertisements that are displayed across local, national, daily or weekly news publications. This upcoming procurement research report, which is part of SpendEdge’s marketing category, would provide actionable insights on the pricing trends, growth drivers, procurement challenges and best practices, and the supply landscape in the newspaper advertising market.

Category overview of the global newspaper advertising market

Analysts at SpendEdge consider the various segments within the market based on the types of newspaper advertisements, such as newspaper display advertisements and newspaper classified advertisements. The display ads are displayed alongside general content, while classified ads are positioned across distinct sections based on the advertisement category.

Furthermore, this report also considers the market segmentation based on the key market end-users such as:

  • Retail
  • Finance
  • Real Estate
  • Fast Moving Consumer Goods

This upcoming procurement research report would provide detailed insights into the continuously evolving supplier landscape to help improve source-to-contract cycle performance within the newspaper advertising market. Additionally, it helps sourcing professionals develop enhanced category strategies, understand supplier and market challenges, boost savings, and implement sourcing best practices.

Read less

Key Features of Report

 

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

Newspaper Advertising - Category Spend Analysis

 

According to procurement analysts at SpendEdge, the demand for daily newspapers from households is a key growth driver for the newspaper advertising market. There has been a substantial demand for daily newspapers from household consumers across the globe. Such a demand can be attributed to factors such as increasing middle-age demographic groups within households that prefer to read newspapers to gain information. This may increase newspaper advertising spend by buyers that wish to target end-users such as household consumers. For instance, total daily newspaper circulation (inclusive of free dailies) in 2014 was over 500 million copies, which amounts to 1 newspaper copy per two households across the globe. This substantial demand for daily newspapers across the globe may increase newspaper advertising spend, thus driving the overall market.

The use of AR for targeted newspaper advertising is an emerging trend in the market. AR is the integration of digital information with buyers' environment, which creates a virtual and interactive platform. Increasing number of newspapers are adopting AR technologies to make the newspaper appealing to multiple demographic groups. Through the use of AR technology, newspapers enable buyers to watch video, animation, and other online content. End-users need to scan a certain section of the newspaper with their mobile devices, which leads them to online advertising content. Increasing number of newspapers are combining animated online content along with targeted advertisements using the AR technology. For instance, brand Lynx places newspaper advertisements with AR, which allows potential buyers to have more interaction with the brand and its message

 

Newspaper Advertising - Procurement Best Practices

 

Buyers should adopt systematic procurement practices that allow them to gain better control over service providers, irrespective of the prevailing market conditions, as it will help them manage their expenses better and procure good-quality service.

 

One of the procurement best practices for buyers is to build a standard process for onboarding an agency. Buyers need to build a standard process for selecting and on-boarding of advertising agencies. This can be done using parameters such as detailed RFI documents, checking fee structure, and work samples to help streamline the creative process and have mutually agreed on benchmarks in standards

Newspaper Advertising - Procurement Challenges

 

According to this procurement research, one of the key procurement challenges faced by buyers is measuring ROI. Buyers may not be able to gauge or measure the efficacy of marketing campaigns (inclusive of newspaper advertising) and ROI associated with the same. Tracking ROI of newspaper advertising is difficult and there are limited efficient tools/solutions that provide these features. Moreover, service providers charge a premium for measuring ROI of newspaper advertising services leading to increased procurement costs for buyers.

Get unlimited access to all our reports. Our Insights platform provides ready-to-use procurement research reports, latest supplier news, innovation landscape, markets insights, supplier tracking, and much more at the click of a button. Start your 14-day trial now.

Newspaper advertising is one of the oldest and most popular forms of advertising that has managed to stay relevant in this digital space and age. Newspaper advertising predominantly refers to print advertisements that are displayed across local, national, daily or weekly news publications. This upcoming procurement research report, which is part of SpendEdge’s marketing category, would provide actionable insights on the pricing trends, growth drivers, procurement challenges and best practices, and the supply landscape in the newspaper advertising market.

Category overview of the global newspaper advertising market

Analysts at SpendEdge consider the various segments within the market based on the types of newspaper advertisements, such as newspaper display advertisements and newspaper classified advertisements. The display ads are displayed alongside general content, while classified ads are positioned across distinct sections based on the advertisement category.

Furthermore, this report also considers the market segmentation based on the key market end-users such as:

  • Retail
  • Finance
  • Real Estate
  • Fast Moving Consumer Goods

This upcoming procurement research report would provide detailed insights into the continuously evolving supplier landscape to help improve source-to-contract cycle performance within the newspaper advertising market. Additionally, it helps sourcing professionals develop enhanced category strategies, understand supplier and market challenges, boost savings, and implement sourcing best practices.

PART 1: CATEGORY AT A GLANCE

  • TAKEAWAY 01 | Market Overview
  • TAKEAWAY 02 | Demand and Supply Snapshot
  • TAKEAWAY 03 | Key Market Dynamics
  • TAKEAWAY 04 | Supply Market Highlights
  • TAKEAWAY 05 | Pricing Insights
  • TAKEAWAY 06 | Procurement Insights

PART 2:  SCOPE OF THE REPORT

  • Category Definition
  • Research Methodology

PART 3: MARKET INSIGHTS

  • Category Spend Analysis
  • Category Maturity by Regions
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • Porter’s Five Forces
  • PESTLE Analysis

PART 4: SUPPLY MARKET INSIGHTS

  • Supplier Operational Capability Matrix
  • Other Prominent Suppliers by Region: Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Other Prominent Suppliers by Region: Functional Capability Matrix
  • Key Clients/Partners
  • Supplier Cost Breakup
  • Supplier Positioning Matrix

PART 5: PRICING INSIGHTS

  • Pricing Models Snapshot
  • Pricing Models – Pros and Cons
  • Indicative Pricing

PART 6: PROCUREMENT INSIGHTS

  • Major Category Requirements
  • Major Procurement Pain Points
  • Category Sourcing Evolution Matrix
  • Procurement Best Practices
  • Cost-saving Opportunities
  • Supplier Selection Criteria
  • Category Negotiation Strategies
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis

PART 7: TOP FIVE SUPPLIERS

  • Dentsu
  • Y&R
  • McCann
  • BBDO
  • DDB

PART 8: APPENDIX

  • Glossary
  • Key Notes
  • About Us
Read less

PART 1: CATEGORY AT A GLANCE

  • TAKEAWAY 01 | Market Overview
  • TAKEAWAY 02 | Demand and Supply Snapshot
  • TAKEAWAY 03 | Key Market Dynamics
  • TAKEAWAY 04 | Supply Market Highlights
  • TAKEAWAY 05 | Pricing Insights
  • TAKEAWAY 06 | Procurement Insights

PART 2:  SCOPE OF THE REPORT

  • Category Definition
  • Research Methodology

PART 3: MARKET INSIGHTS

  • Category Spend Analysis
  • Category Maturity by Regions
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • Porter’s Five Forces
  • PESTLE Analysis

PART 4: SUPPLY MARKET INSIGHTS

  • Supplier Operational Capability Matrix
  • Other Prominent Suppliers by Region: Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Other Prominent Suppliers by Region: Functional Capability Matrix
  • Key Clients/Partners
  • Supplier Cost Breakup
  • Supplier Positioning Matrix

PART 5: PRICING INSIGHTS

  • Pricing Models Snapshot
  • Pricing Models – Pros and Cons
  • Indicative Pricing

PART 6: PROCUREMENT INSIGHTS

  • Major Category Requirements
  • Major Procurement Pain Points
  • Category Sourcing Evolution Matrix
  • Procurement Best Practices
  • Cost-saving Opportunities
  • Supplier Selection Criteria
  • Category Negotiation Strategies
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis

PART 7: TOP FIVE SUPPLIERS

  • Dentsu
  • Y&R
  • McCann
  • BBDO
  • DDB

PART 8: APPENDIX

  • Glossary
  • Key Notes
  • About Us

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