ENABLING SMART PROCUREMENT

  • Published in: Apr 2017
  • Pages: 70
  • SKU: IRCMSTR12794

Global Online Advertising Category - Procurement Market Intelligence Report

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SpendEdge’s Online Advertising Procurement Research Report is an all-inclusive guide enabling sourcing and procurement leaders to make smart purchasing decisions. This report provides a strategic analysis of the supply markets, factors influencing purchasing decisions, procurement best practices, pricing models, supplier landscape and an analysis of the supplier capability matrix.

Key Features of Report

 

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

Online Advertising - Category Spend Analysis

According to SpendEdge analysts, one of the key growth contributors for the global online advertising supply market is the rise in a number of social media users is driving the market as service providers are targeting social networking sites such as Facebook, Twitter, and Instagram to advertise and promote their products.

 

Online Advertising - Procurement Best Practices

Buyers must procure services from providers that create and strategize content through methods such as content remarketing and cookie-based advertising. A key strategy adopted by procurement managers in this market space is engaging with the highly efficient content creator.

 

 Online Advertising - Procurement Challenges

A major procurement pain point experienced by the buyers is the lack of expertise on the agency side. SpendEdge’s procurement specialists predict that the buyers must select agencies that will hire expert personnel and install up-to-date tools and software such as Google Analytics. Adopting such measures will enable agencies to provide innovative solutions to their clients and counter this specific procurement pain point.

 

SpendEdge also offers customization of this report to meet your exact requirements. Please contact us at enquiry@spendedge.com

 

Are you an Enterprise User? Try our annual subscription services offering unlimited access to SpendEdge reports. Click here to register for trial/demo.  

Read less

Key Features of Report

 

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

Online Advertising - Category Spend Analysis

According to SpendEdge analysts, one of the key growth contributors for the global online advertising supply market is the rise in a number of social media users is driving the market as service providers are targeting social networking sites such as Facebook, Twitter, and Instagram to advertise and promote their products.

 

Online Advertising - Procurement Best Practices

Buyers must procure services from providers that create and strategize content through methods such as content remarketing and cookie-based advertising. A key strategy adopted by procurement managers in this market space is engaging with the highly efficient content creator.

 

 Online Advertising - Procurement Challenges

A major procurement pain point experienced by the buyers is the lack of expertise on the agency side. SpendEdge’s procurement specialists predict that the buyers must select agencies that will hire expert personnel and install up-to-date tools and software such as Google Analytics. Adopting such measures will enable agencies to provide innovative solutions to their clients and counter this specific procurement pain point.

 

SpendEdge also offers customization of this report to meet your exact requirements. Please contact us at enquiry@spendedge.com

 

Are you an Enterprise User? Try our annual subscription services offering unlimited access to SpendEdge reports. Click here to register for trial/demo.  

Table of Contents

PART 1: SUMMARY        

  • Research Objectives and Methodology 
  • Category Definition        

PART 2: CATEGORY AT A GLANCE            

  • Market Overview            
  • Category Maturity by Regions
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities
  • Major Category Requirements
  • Major Procurement Pain Points

PART 3: MARKET INSIGHTS

  • Category Spend Analysis
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Key Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Procurement Best Practices
  • History of Innovation
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • PorterÔÇÖs Five Forces
  • SWOT Analysis
  • PESTLE Analysis

PART 4: SUPPLY MARKET INSIGHTS

  • Supplier Operational Capability Matrix
  • Regional Supplier Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Regional Supplier Functional Capability Matrix
  • Key Clients
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
  • Supplier Selection Criteria

PART 5: PRICING INSIGHTS

  • Pricing Models Snapshot
  • Pricing Models ÔÇô Pros and Cons
  • Indicative Pricing
  • Category Negotiation Strategies

PART 6: CATEGORY ESSENTIALS

  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
  • Category Sourcing Evolution Matrix

PART 7: TOP FIVE SUPPLIERS

  • BBDO
  • Leo Burnett
  • Saatchi & Saatchi
  • Wunderman
  • Ogilvy & Mather

PART 8: APPENDIX

  • Glossary
  • Key Notes
  • About Us
Read less

Table of Contents

PART 1: SUMMARY        

  • Research Objectives and Methodology 
  • Category Definition        

PART 2: CATEGORY AT A GLANCE            

  • Market Overview            
  • Category Maturity by Regions
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities
  • Major Category Requirements
  • Major Procurement Pain Points

PART 3: MARKET INSIGHTS

  • Category Spend Analysis
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Key Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Procurement Best Practices
  • History of Innovation
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • PorterÔÇÖs Five Forces
  • SWOT Analysis
  • PESTLE Analysis

PART 4: SUPPLY MARKET INSIGHTS

  • Supplier Operational Capability Matrix
  • Regional Supplier Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Regional Supplier Functional Capability Matrix
  • Key Clients
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
  • Supplier Selection Criteria

PART 5: PRICING INSIGHTS

  • Pricing Models Snapshot
  • Pricing Models ÔÇô Pros and Cons
  • Indicative Pricing
  • Category Negotiation Strategies

PART 6: CATEGORY ESSENTIALS

  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
  • Category Sourcing Evolution Matrix

PART 7: TOP FIVE SUPPLIERS

  • BBDO
  • Leo Burnett
  • Saatchi & Saatchi
  • Wunderman
  • Ogilvy & Mather

PART 8: APPENDIX

  • Glossary
  • Key Notes
  • About Us

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