Global Online Advertising Category - Procurement Market Intelligence Report

Price optimization, supplier selection, category management, cost benefit analysis, and risk management insights are now available in this procurement report.

  • Published: Apr 2017
  • Pages: 87
  • SKU: IRCMSTR12794
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Key Features of Report

 

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

Online Advertising - Category Spend Analysis

According to SpendEdge analysts, one of the key growth contributors for the global online advertising supply market is the rise in a number of social media users is driving the market as service providers are targeting social networking sites such as Facebook, Twitter, and Instagram to advertise and promote their products.

 

Online Advertising - Procurement Best Practices

Buyers must procure services from providers that create and strategize content through methods such as content remarketing and cookie-based advertising. A key strategy adopted by procurement managers in this market space is engaging with the highly efficient content creator.

 

 Online Advertising - Procurement Challenges

A major procurement pain point experienced by the buyers is the lack of expertise on the agency side. SpendEdge’s procurement specialists predict that the buyers must select agencies that will hire expert personnel and install up-to-date tools and software such as Google Analytics. Adopting such measures will enable agencies to provide innovative solutions to their clients and counter this specific procurement pain point.

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Table of Contents

PART 1: SUMMARY        

  • Research Objectives and Methodology 
  • Category Definition        

PART 2: CATEGORY AT A GLANCE            

  • Market Overview            
  • Category Maturity by Regions
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities
  • Major Category Requirements
  • Major Procurement Pain Points

PART 3: MARKET INSIGHTS

  • Category Spend Analysis
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Key Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Procurement Best Practices
  • History of Innovation
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • PorterÔÇÖs Five Forces
  • SWOT Analysis
  • PESTLE Analysis

PART 4: SUPPLY MARKET INSIGHTS

  • Supplier Operational Capability Matrix
  • Regional Supplier Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Regional Supplier Functional Capability Matrix
  • Key Clients
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
  • Supplier Selection Criteria

PART 5: PRICING INSIGHTS

  • Pricing Models Snapshot
  • Pricing Models ÔÇô Pros and Cons
  • Indicative Pricing
  • Category Negotiation Strategies

PART 6: CATEGORY ESSENTIALS

  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
  • Category Sourcing Evolution Matrix

PART 7: TOP FIVE SUPPLIERS

  • BBDO
  • Leo Burnett
  • Saatchi & Saatchi
  • Wunderman
  • Ogilvy & Mather

PART 8: APPENDIX

  • Glossary
  • Key Notes
  • About Us

Research Framework

SpendEdge presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary research

  • Procurement heads
  • Category managers
  • Sourcing consortium professionals
  • Industry experts and thought leaders
  • Procurement managers
  • Category heads of suppliers
  • Client account heads/managers
  • Client and industry consultants

Secondary research

  • Industry journals and reports
  • Periodicals and new articles
  • Category webinars
  • Internal categiry playbooks
  • Industry and government websites on regulations and compliance
  • Internal databases
  • Industry blogs/thought leader briefings

DATA ANALYSIS

SpendEdge INSIGHTS

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