Key findings: Outbound telemarketing
This outbound telemarketing procurement intelligence report offers granular insights into the supply chain margins, category pricing strategies, category management objectives, and risk assessment strategies. An analysis of the top suppliers and current market landscape is also offered in this report.
Enterprises are deepening their focus on securing more direct communication with the customers through cost-effective marketing channels. Tapping into this growing requirement, telemarketing service providers are improving their technology by adopting soundboard and VoIP services to cater to the buyer’s unique needs. These factors are expected to offer a significant boost to the spend momentum of the outbound telemarketing market. Despite predictions of growth, stringent regulations, lack of skilled workforce, and high attrition rates pose as some of the critical procurement risks faced in the current market.
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Our reports from the marketing category offer buyers with actionable data on the current and future supply market scenario. Coverage of the US market, including category spend analysis, pricing strategies, and supplier cost structure, among others, is also offered in this outbound telemarketing procurement intelligence report. Additional information includes an analysis of the cost and volume drivers, top suppliers, category management, and risk assessment strategies.
Insights offered in this outbound telemarketing procurement intelligence report will help the buyers understand:
- Global and regional spend potential for the period of 2018-2023
- Pricing models and the factors influencing them
- Pricing strategies to achieve cost-savings
- Category management objectives
Analyze the global category spend for outbound telemarketing
In terms of category spend, the IT and telecom sector is predicted to contribute the largest share followed by BFSI and consulting sectors. To boost sales, buyers from these industries are leveraging outbound telemarketing services to improve customer services related to connectivity and quality of communication. Adoption of call data analytics, omnichannel strategies, agent-assisted automated technology, and non-invasive strategies by category service providers will significantly propel the demand for outbound telemarketing campaigns across significant business sectors, thereby; increasing the category spend growth rate.
Access the complete year-over-year spend growth rate and category spend details by downloading a free sample copy.
This outbound telemarketing sourcing and procurement report offers coverage of:
- Regional spend opportunity for suppliers
- Global and regional spend segmentation
- Cost drivers impacting pricing strategies
Optimize category spend for outbound telemarketing
Collaborating with service providers that specialize in offering marketing automation services will enable buyers to increase their conversion rates, thereby; boosting sales. Marketing automation will aid buyers by evaluating market trends and analyze customer behavior data. Such information will help to identify potential customers who are likely to convert into qualifying leads.
This outbound telemarketing procurement intelligence report also offers coverage of:
- Total cost of ownership
- Supply chain margins and outlook for input costs
- Overview and comparison of pricing strategies
Assess category spend for the US region
To boost sales while concentrating more on the core competencies, buyers in the US are outsourcing outbound telemarketing services. Outsourcing of this service is benefiting buyers with qualified leads through warm/cold calling and improve the visibility of their products. The growing popularity of smartphones is giving telemarketing firms the liberty to leverage omnichannel such as e-mail, SMS, and social media to ensure maximum end consumer reach. However, stringent regulations, high rejection rate, and increase in DNC registration are impeding the category growth in the US to a significant extent.
Additional information offered in this outbound telemarketing procurement intelligence report will help buyers analyze:
- Supplier cost structure in the US
- Margins of suppliers and risk assessment strategies insights
- Category spend potential in the US
Build strategies for effective supplier selection
Strategic selection of suppliers will aid buyers in securing maximum result without overriding the procurement budget. The viability of suppliers must be assessed based on their ability to use omnichannel such as chats, face-to-face, telephones, video communication, e-mails, and social networks for outbound telemarketing services. Such omnichannel communication facilitates better customer engagement, thereby; increasing the probability of getting more leads.
This outbound telemarketing sourcing and procurement report identifies the major costs incurred by suppliers and provides additional information on:
- Supplier ecosystem
- Buyer and supplier KPIs
- Incumbent supplier evaluation criteria
Devise effective category management strategies for outbound telemarketing services
Category managers are prioritizing supply base rationalization to select the best-fit service provider that will aid in reducing the overall procurement cost. Infrastructure and staffing, technology adoption, accurate prospect list are some of the strategies that must be considered by the buyers.
Key insights offered in this outbound telemarketing sourcing and procurement report will help the buyers identify:
- Critical KPIs for buyers and suppliers
- Category management objectives and risk management strategies
- Pricing strategies across various geographies
Determine the spend dynamics for key geographies
Increasing demand for outbound telemarketing services from countries like UK, Germany, and France will drive the category growth in Western Europe. Currently, APAC is emerging as one of the fastest growing regions in the global outbound telemarketing market. An influx of outsourced outbound telemarketing services because of the availability of low-cost workforce is primarily driving the category growth in the region. Increasing adoption of technologies such as VoIP and agent-assisted automation by service providers will drive the category spend momentum in South America.
Key geographies analyzed in this outbound telemarketing procurement intelligence report include the following:
- North America
- South America
Information on the top outbound telemarketing services suppliers, actionable insights into pricing strategies, category management objectives, and major risks faced while procuring Outbound telemarketing services is offered in this procurement intelligence report. Download a free sample to access the report’s complete scope of coverage.
Key Features of Report
Procurement Best Practices
Cost Saving Opportunities
Supplier Capability Matrix
Outbound Telemarketing - Category Spend Analysis
According to SpendEdge analysts, one of the key growth contributors for the global outbound telemarketing market is the growing use of call data analytics. The market is witnessing a major shift in the dialer strategy for making calls. To ensure better response rates, call data analytics and historical trend analyses are conducted to improve the productivity of the campaign.
Outbound Telemarketing – Procurement Best Practices
Buyers should engage with suppliers that offer multi-channel marketing services for better customer engagement. Due to the effectiveness of digital communication channels, it is important to have an omni-channel strategy to reap the benefits of telemarketing. Buyers should look for suppliers that can seamlessly offer consistent customer experience across all media channels.
Outbound Telemarketing - Procurement Challenges
Based on the analysis in this report, a major procurement pain point experienced by the buyers are not able to determine the agents' skillsets due to their limited interaction with the telemarketing team. SpendEdge’s procurement specialists predict that the buyers must check for the telemarketing team's certifications.