Global Promotional Services Category - Procurement Market Intelligence Report

Supplier market intelligence, procurement organization, sustainability best practices, cost-saving opportunities, and supplier selection insights are offered in this promotional services procurement report.

  • Published: Aug 2018
  • Pages: 107
  • SKU: IRCMSTR15049
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Promotional services market overview

According to this promotional services procurement report, industries like retail, financial services, and automobile are leveraging promotional solutions to expand their reach to a larger audience within a limited time. This is consequently accelerating the spend growth momentum of the promotional services supply market. Moreover, the promotional solutions market is expanding its scopes of services from handling media relations to offering strategies to protect a companys brand image. This procurement report also offers detailed insights into the supply market and identifies the key category growth drivers to help the buyers reduce spend.

Why should you buy the report?

This procurement report on the promotional services market offers detailed information on the strategic sourcing best practices and key factors driving the category growth. Additionally, the report offers a coverage of the sustainability practices and risk management/mitigation strategies to help buyers improve category spend. In this procurement report, the category spend is analyzed from the perspective of the buyers and the suppliers. Key insights offered in this report will help the buyers:

  • Understand the spend potential within the promotional services supply market
  • Understand procurement organization metrics
  • Identify cost-saving opportunities
  • Analyze market environment score
  • Analyze the impact of cost and volume drivers on pricing

Understand the global category spend for promotional services market    

This procurement report, which is a part of SpendEdges marketing category predicts an increase in the global category spend for the promotional services market. The emergence of digital marketing activities is promoting the adoption of promotional solutions and sales activities through online sales/distribution channels, which is consequently driving the markets growth. Moreover, offline promotional solutions such as trade shows and exhibitions are witnessing high demand within the B2B marketing mix as they help in expanding customer base and building brand image. Additional insights offered in this procurement report include:

  • Global spend on promotional services for the period of 2017-2022
  • Risk management strategies
  • Overview of pricing models
  • Outsourcing category management activities

Optimize category spend for the promotional services market

In the promotional services market, buyers are advised to implement analytics to integrate planning and management activities related to the promotional services. This helps buyers better understanding the target markets and the ROI of the promotional events undertaken. This promotional services procurement report also offers a coverage of:

  • Strategic sourcing and category management objectives
  • Supplier relationship management
  • The analysis of the total cost of ownership

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Understand the promotional services supply landscape

An analysis of the promotional services supply market shows that the buyers should prefer suppliers who can deliver promotional solutions tailored to the specific requirements of the buyer and execute the same with innovative content. This will attract more audiences and consequently boost sales. This procurement report also identifies the major costs incurred by the suppliers and offers a coverage of:

  • Supply chain margins
  • Market favorability index for suppliers
  • Supplier ecosystem outlook

Build effective category management strategies for the promotional services market

Category managers in the promotional services market must engage with the services providers on a yearly contract to ensure better service delivery and assurance. This is essential to avoid delays in conducting promotional campaigns that are aimed at creating brand awareness or a new product launch. Key insights offered in this procurement report on promotional services will help the buyers identify:

  • Ways to minimize occupational hazards
  • Quality assurance models
  • Cost control strategies

 

An analysis of the top suppliers and the best negotiation levers is offered in this procurement report on the promotional servic

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PART 01: Executive Summary

PART 02: Market Insights

  • Global category spend
  • Category spend growth
  • Spend segmentation by region
  • Regional spend dynamics
  • Regional influence on global spend
  • Regional spend opportunity for suppliers

PART 03: Category Pricing Insights

  • Pricing outlook
  • Supplier cost structure
  • Outlook for input costs
  • Total cost of ownership analysis
  • Overview of pricing models
  • Comparison of pricing models
  • Supply chain margins
  • Cost drivers impacting pricing
  • Volume drivers impacting pricing

PART 04: Cost-Saving Opportunities

  • Supplier-side levers
  • Buyer-side levers
  • Quantifying cost-saving opportunities
  • Quantifying cost savings by negotiation strategies

PART 05: Best Practices

  • Innovation and success stories
  • Procurement excellence best practices
  • Procurement best practices
  • Sustainability practices

PART 06: Category Ecosystem

  • Market favorability index for suppliers
  • Competitiveness index for suppliers
  • Buyer power
  • Supplier power
  • Threat of new entrants
  • Threat of substitutes
  • Buyer ecosystem
  • Supplier ecosystem

PART 07: Category Management Strategy

  • Category management objectives
  • Supplier and buyer KPIs
  • Outsourcing category management activities
  • Risk management

PART 08: Category Management Enablers

  • Procurement organization
  • Category enablers

PART 09: Suppliers Selection

  • RFx Essentials
  • Supplier selection criteria
  • Service Level Agreement
  • Incumbent supplier evaluation metrics

PART 10: Suppliers Under Coverage

  • Overview
  • Supplier positioning
  • Profile: Edelman
  • Profile: Weber Shandwick, Inc. (part of IPG)
  • Profile: Burson-Marsteller (part of WPP)
  • Profile: FleishmanHillard (part of Omnicom Group)
  • Profile: Ketchum (part of Omnicom Group)
  • Profile: MSL (part of Publicis Groupe)

PART 11: US Market Insights

  • Category spend in the US
  • Price outlook
  • Supplier cost structure in the US
  • Margins of suppliers in the US
  • Category cost drivers
  • Category volume drivers
  • Overview of best practices in the US
  • Procurement best practices in the US
  • US supply market overview
  • Supplier positioning for the US
  • Regional category risks

PART 12: Category Definition

  • Category hierarchy
  • Category scope
  • Category map

PART 13: Appendix

  • List of abbreviations
  • Key Notes
  • Global category spend (2017-2022)
  • Category spend growth (2017-2022)
  • Regional spend dynamics
  • Regional spend dynamics
  • Comparison of category maturity across regions
  • Regional spend opportunity for suppliers (2017-2022)
  • Category pricing dynamics
  • Supplier cost breakup
  • Input cost dynamics
  • Total cost of ownership model
  • Benefit comparison of pricing models
  • Pricing models – comparison matrix
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Cost-saving opportunities: Supply-side levers
  • Cost-saving opportunities: Demand-side levers
  • Cost-saving opportunity matrix
  • Negotiation grid
  • Innovation and success stories
  • Procurement excellence summary: Impact on the category
  • Supplier relationship management metrics
  • Strategic sourcing and category management metrics
  • Technology-facilitated procurement metrics
  • Procurement best practices dashboard
  • Sustainability practices: Impact on the category
  • Sustainability best practices
  • Market environment score
  • Market competitiveness score
  • Buyer power score
  • Supplier power score
  • Ease of market entry score
  • Ease of substitution score
  • Buyer ecosystem: Outlook
  • Supplier ecosystem: Outlook
  • Ecosystem disruption threats
  • Key category management objectives
  • Supplier KPI dashboard: Importance for the category
  • Buyer KPI dashboard: Importance for the category
  • Category management enablers
  • Risk management matrix
  • Category enablers: Procurement model
  • Category enablers: Technology
  • RFx questions
  • Phase I RFI considerations
  • SLA terms
  • Supplier performance benchmarking criteria
  • Supplier operational capability matrix
  • Supplier positioning matrix
  • Edelman – Key information dashboard
  • Weber Shandwick, Inc. – Key information dashboard
  • Burson-Marsteller– Key information dashboard
  • FleishmanHillard – Key information dashboard
  • Ketchum – Key information dashboard
  • MSL– Key information dashboard
  • US category spend (2017-2022)
  • Category pricing dynamics
  • Supplier cost breakup
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Procurement excellence summary: Impact on the category
  • Supplier relationship management
  • Strategic sourcing and category management
  • Technology-facilitated procurement
  • Procurement best practices dashboard
  • Supplier operational capability matrix
  • Supplier positioning matrix
  • Risk management matrix
  • Category definition
  • Category nuances
  • Importance of category relative to other categories

 

Research Framework

SpendEdge presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary research

  • Procurement heads
  • Category managers
  • Sourcing consortium professionals
  • Industry experts and thought leaders
  • Procurement managers
  • Category heads of suppliers
  • Client account heads/managers
  • Client and industry consultants

Secondary research

  • Industry journals and reports
  • Periodicals and new articles
  • Category webinars
  • Internal categiry playbooks
  • Industry and government websites on regulations and compliance
  • Internal databases
  • Industry blogs/thought leader briefings

DATA ANALYSIS

SpendEdge INSIGHTS

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