Global SEM Services Category - Procurement Market Intelligence Report

Price optimization, supplier selection, category management, cost benefit analysis, and risk management insights are now available in this procurement report.

  • Published: Mar 2017
  • Pages: 88
  • SKU: IRCMSTR12026
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Key Features of Report

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

SEM Services ­­- Category Spend Analysis

According to SpendEdge analysts, a key factor contributing to the growth of this market is the shift of advertising from traditional to digital channels due to decreasing popularity of traditional advertising mediums. Effective and measurable ROI in digital advertising is also one of the reasons for the growth of the global SEM services market.

 

SEM Services - Procurement Best Practices

Buyers should ensure that contracts or subscriptions provided by suppliers are flexible with minimum penalty for breaking contracts. Good suppliers rarely force buyers into long-term contracts. Also, it is crucial that buyers hold the ownership of PPC accounts to avoid conflicts post the deployment of services.

 

SEM Services - Procurement Challenges

Based on the analysis in this report, a major procurement pain point experienced by the buyers is the lack of technical knowledge about search engine algorithm updates among suppliers' staff. Search engines such as Google use algorithms to decide the ranking of result pages SERPs. Buyers find it difficult to identify and effectively assess the technical knowledge of suppliers' staff, which can lead to engaging with less than qualified suppliers. A key strategy to overcome this challenge is to thoroughly assess the expertise and success rate of suppliers in the relevant industry prior to engagement.

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Table of Contents

PART 1: SUMMARY

  • Research Objectives and Methodology
  • Category Definition

PART 2: CATEGORY AT A GLANCE

  • Market Overview
  • Category Maturity by Regions
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities
  • Major Category Requirements
  • Major Procurement Pain Points

PART 3: MARKET INSIGHTS

  • Category Spend Analysis
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Key Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Procurement Best Practices
  • History of Innovation
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • Porter’s Five Forces
  • SWOT Analysis
  • PESTLE Analysis

PART 4: SUPPLY MARKET INSIGHTS

  • Supplier Operational Capability Matrix
  • Regional Supplier Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Regional Supplier Functional Capability Matrix
  • Key Clients
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
  • Supplier Selection Criteria

PART 5: PRICING INSIGHTS

  • Pricing Models Snapshot
  • Pricing Models – Pros and Cons
  • Indicative Pricing
  • Category Negotiation Strategies

PART 6: CATEGORY ESSENTIALS

  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
  • Category Sourcing Evolution Matrix

PART 7: TOP FIVE SUPPLIERS

  • IBM Interactive Experience
  • Accenture Digital
  • Deloitte Digital
  • Epsilon
  • PwC Digital

PART 8: APPENDIX

  • Glossary
  • Key Notes
  • About Us

Research Framework

SpendEdge presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary research

  • Procurement heads
  • Category managers
  • Sourcing consortium professionals
  • Industry experts and thought leaders
  • Procurement managers
  • Category heads of suppliers
  • Client account heads/managers
  • Client and industry consultants

Secondary research

  • Industry journals and reports
  • Periodicals and new articles
  • Category webinars
  • Internal categiry playbooks
  • Industry and government websites on regulations and compliance
  • Internal databases
  • Industry blogs/thought leader briefings

DATA ANALYSIS

SpendEdge INSIGHTS

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