ENABLING SMART PROCUREMENT

  • Published in: Aug 2017
  • Pages: 82
  • SKU: IRCMSTR14517

Global Social Media Analytics Services Category - Procurement Market Intelligence Report

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SpendEdge’s procurement research report on the global social media analytics services market is an all-inclusive guide enabling sourcing and procurement leaders to make smart purchasing decisions. This report provides a strategic analysis of the supply markets, factors influencing purchasing decisions, procurement best practices, pricing models, supplier landscape and an analysis of the supplier capability matrix.

Key Features of Report

 

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

Social Media Analytics Services - Category Spend Analysis

According to procurement analysts at SpendEdge, the introduction of immersive content mediums such as AR and VR is expected to drive the growth of the socila media analytics services market. Buyers make use of VR and AR to create interactive experiences through social media platforms. These mediums can provide a unique identity through interactive contents that are not available within conventional content formats such as images or videos. Buyers represent content through VR and AR in a 3D environment, which enables social media analytics service suppliers to examine end-user perception, intuition, and pattern recognition through visual data exploration and analysis. Suppliers can use data visualization, AI, natural language processing, and machine learning to correlate variables and identify relationships present in complex datasets/environment. Consequently, buyers would require expertise of social media analytical service providers to garner actionable insights.

 

Social Media Analytics Services - Procurement Best Practices

Buyers must engage with suppliers that can provide analytics for multiple social media platforms other than Facebook and Twitter. People share experiences and feedback on YouTube, Pinterest, Instagram, Google+, various blogs, and other social media sites. Analysis of data present on such sites might provide more critical insights on buyers’ products/services.

 

Social Media Analytics Services - Procurement Challenges

Buyers find it difficult to find suppliers that can easily integrate data from different social media platforms. Data gathered from social media are in an unstructured form and to structure or source data quickly is difficult and expensive. With the variety of data forms (images, videos, text, GIF) present, suppliers might find it difficult to manage and control data quality relevant to buyers.

SpendEdge also offers customization of this report to meet your exact requirements. Please contact us at enquiry@spendedge.com

 

Are you an Enterprise User? Try our annual subscription services offering unlimited access to SpendEdge reports. Click here to register for trial/demo.  

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Key Features of Report

 

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

Social Media Analytics Services - Category Spend Analysis

According to procurement analysts at SpendEdge, the introduction of immersive content mediums such as AR and VR is expected to drive the growth of the socila media analytics services market. Buyers make use of VR and AR to create interactive experiences through social media platforms. These mediums can provide a unique identity through interactive contents that are not available within conventional content formats such as images or videos. Buyers represent content through VR and AR in a 3D environment, which enables social media analytics service suppliers to examine end-user perception, intuition, and pattern recognition through visual data exploration and analysis. Suppliers can use data visualization, AI, natural language processing, and machine learning to correlate variables and identify relationships present in complex datasets/environment. Consequently, buyers would require expertise of social media analytical service providers to garner actionable insights.

 

Social Media Analytics Services - Procurement Best Practices

Buyers must engage with suppliers that can provide analytics for multiple social media platforms other than Facebook and Twitter. People share experiences and feedback on YouTube, Pinterest, Instagram, Google+, various blogs, and other social media sites. Analysis of data present on such sites might provide more critical insights on buyers’ products/services.

 

Social Media Analytics Services - Procurement Challenges

Buyers find it difficult to find suppliers that can easily integrate data from different social media platforms. Data gathered from social media are in an unstructured form and to structure or source data quickly is difficult and expensive. With the variety of data forms (images, videos, text, GIF) present, suppliers might find it difficult to manage and control data quality relevant to buyers.

SpendEdge also offers customization of this report to meet your exact requirements. Please contact us at enquiry@spendedge.com

 

Are you an Enterprise User? Try our annual subscription services offering unlimited access to SpendEdge reports. Click here to register for trial/demo.  

Table of Contents

PART 1: SUMMARY

  • Research Objectives and Methodology         
  • Category Definition

PART 2: CATEGORY AT A GLANCE            

  • Market Overview    
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities   
  • Major Category Requirements          
  • Major Procurement Pain Points        

PART 3: MARKET INSIGHTS        

  • Category Spend Analysis      
  • Key Market Developments 
  • Key Category Growth Drivers             
  • Major Category Growth Constraints
  • Procurement Best Practices
  • History of Innovation            
  • Key Current Technological Innovations          
  • Major Regulatory Frameworks          
  • Strategic Sustainability Practices       
  • SWOT Analysis         
  • PESTLE Analysis        

PART 4: SUPPLY MARKET INSIGHTS        

  • Supplier Operational Capability Matrix           
  • Supplier Functional Capability Matrix             
  • Key Clients 
  • Supplier Cost Breakup           
  • Supplier Positioning Matrix 
  • Supplier Selection Criteria   

PART 5: PRICING INSIGHTS         

  • Pricing Models Snapshot     
  • Pricing Models – Pros and Cons        
  • Indicative Pricing     
  • Category Negotiation Strategies       

PART 6: CATEGORY ESSENTIALS

  • SLA Terms  
  • Supplier Evaluation Criteria 
  • Category Risk Analysis           
  • Category Sourcing Evolution Matrix

PART 7: TOP FIVE SUPPLIERS  

  • Epsilon    
  • Accenture Interactive    
  • Deloitte Digital    
  • PwC Digital Services    
  • SapientRazorfish   

PART 8: APPENDIX         

  • Glossary
  • About Us     
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Table of Contents

PART 1: SUMMARY

  • Research Objectives and Methodology         
  • Category Definition

PART 2: CATEGORY AT A GLANCE            

  • Market Overview    
  • Preferred Procurement Models and Major Service Providers
  • Cost-saving Opportunities   
  • Major Category Requirements          
  • Major Procurement Pain Points        

PART 3: MARKET INSIGHTS        

  • Category Spend Analysis      
  • Key Market Developments 
  • Key Category Growth Drivers             
  • Major Category Growth Constraints
  • Procurement Best Practices
  • History of Innovation            
  • Key Current Technological Innovations          
  • Major Regulatory Frameworks          
  • Strategic Sustainability Practices       
  • SWOT Analysis         
  • PESTLE Analysis        

PART 4: SUPPLY MARKET INSIGHTS        

  • Supplier Operational Capability Matrix           
  • Supplier Functional Capability Matrix             
  • Key Clients 
  • Supplier Cost Breakup           
  • Supplier Positioning Matrix 
  • Supplier Selection Criteria   

PART 5: PRICING INSIGHTS         

  • Pricing Models Snapshot     
  • Pricing Models – Pros and Cons        
  • Indicative Pricing     
  • Category Negotiation Strategies       

PART 6: CATEGORY ESSENTIALS

  • SLA Terms  
  • Supplier Evaluation Criteria 
  • Category Risk Analysis           
  • Category Sourcing Evolution Matrix

PART 7: TOP FIVE SUPPLIERS  

  • Epsilon    
  • Accenture Interactive    
  • Deloitte Digital    
  • PwC Digital Services    
  • SapientRazorfish   

PART 8: APPENDIX         

  • Glossary
  • About Us     

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