ENABLING SMART PROCUREMENT

Global Social Media Analytics Services Category - Procurement Market Intelligence Report

This procurement report offers key insights on the best practices for supplier selection and the strategies for category management.

  • Published: Aug 2017
  • Pages: 82
  • SKU: IRCMSTR14517
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Key Features of Report

 

Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix

 

Social Media Analytics Services - Category Spend Analysis

According to procurement analysts at SpendEdge, the introduction of immersive content mediums such as AR and VR is expected to drive the growth of the socila media analytics services market. Buyers make use of VR and AR to create interactive experiences through social media platforms. These mediums can provide a unique identity through interactive contents that are not available within conventional content formats such as images or videos. Buyers represent content through VR and AR in a 3D environment, which enables social media analytics service suppliers to examine end-user perception, intuition, and pattern recognition through visual data exploration and analysis. Suppliers can use data visualization, AI, natural language processing, and machine learning to correlate variables and identify relationships present in complex datasets/environment. Consequently, buyers would require expertise of social media analytical service providers to garner actionable insights.

 

Social Media Analytics Services - Procurement Best Practices

Buyers must engage with suppliers that can provide analytics for multiple social media platforms other than Facebook and Twitter. People share experiences and feedback on YouTube, Pinterest, Instagram, Google+, various blogs, and other social media sites. Analysis of data present on such sites might provide more critical insights on buyers’ products/services.

 

Social Media Analytics Services - Procurement Challenges

Buyers find it difficult to find suppliers that can easily integrate data from different social media platforms. Data gathered from social media are in an unstructured form and to structure or source data quickly is difficult and expensive. With the variety of data forms (images, videos, text, GIF) present, suppliers might find it difficult to manage and control data quality relevant to buyers.

SpendEdge also offers customization of this report to meet your exact requirements. Please contact us at enquiry@spendedge.com

 

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PART 1: CATEGORY AT A GLANCE

  • TAKEAWAY 01 | Market Overview
  • TAKEAWAY 02 | Demand and Supply Snapshot
  • TAKEAWAY 03 | Key Market Dynamics
  • TAKEAWAY 04 | Supply Market Highlights
  • TAKEAWAY 05 | Pricing Insights
  • TAKEAWAY 06 | Procurement Insights

PART 2:  SCOPE OF THE REPORT

  • Category Definition
  • Research Methodology

PART 3: MARKET INSIGHTS

  • Category Spend Analysis
  • Category Maturity by Regions
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • Porter’s Five Forces
  • PESTLE Analysis

PART 4: SUPPLY MARKET INSIGHTS

  • Supplier Operational Capability Matrix
  • Other Prominent Suppliers by Region: Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Other Prominent Suppliers by Region: Functional Capability Matrix
  • Key Clients/Partners
  • Supplier Cost Breakup
  • Supplier Positioning Matrix

PART 5: PRICING INSIGHTS

  • Pricing Models Snapshot
  • Pricing Models – Pros and Cons
  • Indicative Pricing

PART 6: PROCUREMENT INSIGHTS

  • Major Category Requirements
  • Major Procurement Pain Points
  • Category Sourcing Evolution Matrix
  • Procurement Best Practices
  • Cost-saving Opportunities
  • Supplier Selection Criteria
  • Category Negotiation Strategies
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis

PART 7: TOP FIVE SUPPLIERS

  • Epsilon    
  • Accenture Interactive    
  • Deloitte Digital    
  • PwC Digital Services    
  • SapientRazorfish

PART 8: APPENDIX

  • Glossary
  • Key Notes
  • About Us

Research Framework

SpendEdge presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary research

  • Procurement heads
  • Category managers
  • Sourcing consortium professionals
  • Industry experts and thought leaders
  • Procurement managers
  • Category heads of suppliers
  • Client account heads/managers
  • Client and industry consultants

Secondary research

  • Industry journals and reports
  • Periodicals and new articles
  • Category webinars
  • Internal categiry playbooks
  • Industry and government websites on regulations and compliance
  • Internal databases
  • Industry blogs/thought leader briefings

DATA ANALYSIS

SpendEdge INSIGHTS

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