Global Superabsorbent Polymers Category - Procurement Market Intelligence Report

This procurement report on the superabsorbent polymers category offers key insights on the best practices for supplier selection and the strategies for category management.

  • Published: Nov 2017
  • Pages: 92
  • SKU: IRCMSTR14589
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Key Features of Report


Supply Market Insights
Procurement Best Practices
Cost Saving Opportunities
Pricing Models
Negotiation Strategies
Category Risk Analysis
Key Supplier Analysis
Supplier Capability Matrix


Superabsorbent Polymers - Category Spend Analysis


According to analysts at SpendEdge, the substantial demand from the diaper industry is a key growth driver for the superabsorbent polymer market. The diaper market constitutes the largest segment, accounting for approximately 80% of the total market for SAPs. Diapers comprise both baby diapers and adult incontinence products. This segment is expected to experience a sustained robust growth during the forecast period due to growth in populations worldwide, rise in aging population (attributed to the availability of better healthcare), and increase in disposable income, leading to enhancement in purchasing power for convenience products. The level of SAP content in baby diapers has increased over time. Earlier, baby diapers contained approximately 2 grams of SAPs. However, at present, the quantities of SAP used are 15─16 grams per diaper. The demand for thinner diapers has resulted in increased emphasis on developing superior performance SAPs, which is driving innovation in the market. Sodium polyacrylate and polyacrylamide copolymer are two types of SAPs. Adult incontinence products are also gaining prominence in the market due to the factor mentioned above of access to better healthcare facilities and increase awareness about these products.

The healthcare industry is also expected to emerge as a prominent sector for superabsorbent polymers. Surgery and emergency medicine require the use of medical products designed to absorb and stop the oozing of body fluids safely and efficiently. For instance, superabsorbent polymers are used in bandages and gauzes to reduce the level of blood loss from wounds. Another advantage of using superabsorbent polymers is that it helps in containing the leakage of unconfined fluids, such as pus, from wounds, preventing the spread of infections.

Superabsorbent Polymers - Procurement Best Practices


One of the procurement best practices for buyers is to look for suppliers that offer opportunities for collaboration in the development of new product formulations that can meet specific performance requirements for end-applications. The nature of collaboration can either be exclusive or non-exclusive. It can even be a mix of both, wherein the exclusivity will hold good for a certain period or volume, post which, the supplier will have the rights to sell the product to other buyers. First-mover advantage in case of exclusivity and cost benefits during procurement in case of non-exclusivity are the major benefits for buyers from this collaboration. In case of volume or period-based exclusivity, buyers will have to bear a part of the development costs in the form of premium pricing during the tenure of exclusivity, post which, they will procure the product at a cost lower than the market price of the product. This will allow buyers to price their products aggressively over their competition. This collaborative arrangement also has benefits such as low TAT for the fulfillment of specific requirements and reduction in time-to-market.

Superabsorbent Polymers - Procurement Challenges


As the global SAP market is highly consolidated and characterized by the presence of patented products, buyers find it challenging to negotiate for cost-saving opportunities or accurately assess the efficiency and value of these products.

According to this procurement research report, one of the key procurement challenges faced by buyers is in understanding cost-saving opportunities across supply chains of suppliers. Buyers look for information on suppliers' cost structure for identifying price negotiation opportunities. However, buyers lack comprehensive visibility over the strategies adopted by suppliers on the following aspects:

  • Cost management for raw material procurement
  • Measures taken to minimize the costs associated with new product development

This is because these details pertain to internal operations of suppliers. Hence, they are not forthcoming in providing this information to buyers.

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  • TAKEAWAY 01 | Market Overview
  • TAKEAWAY 02 | Demand and Supply Snapshot
  • TAKEAWAY 03 | Key Market Dynamics
  • TAKEAWAY 04 | Supply Market Highlights
  • TAKEAWAY 05 | Pricing Insights
  • TAKEAWAY 06 | Procurement Insights


  • Category Definition
  • Research Methodology


  • Category Spend Analysis
  • Category Maturity by Regions
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • Porter’s Five Forces
  • PESTLE Analysis


  • Supplier Operational Capability Matrix
  • Other Prominent Suppliers by Region: Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Other Prominent Suppliers by Region: Functional Capability Matrix
  • Key Clients/Partners
  • Supplier Cost Breakup
  • Supplier Positioning Matrix


  • Pricing Models Snapshot
  • Pricing Models – Pros and Cons
  • Indicative Pricing


  • Major Category Requirements
  • Major Procurement Pain Points
  • Category Sourcing Evolution Matrix
  • Procurement Best Practices
  • Cost-saving Opportunities
  • Supplier Selection Criteria
  • Category Negotiation Strategies
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis


  • BASF
  • Nippon Shokubai
  • Evonik
  • Sumitomo Seika chemicals
  • Sanyo chemical Industries


  • Glossary
  • Key Notes
  • About Us

Research Framework

SpendEdge presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary research

  • Procurement heads
  • Category managers
  • Sourcing consortium professionals
  • Industry experts and thought leaders
  • Procurement managers
  • Category heads of suppliers
  • Client account heads/managers
  • Client and industry consultants

Secondary research

  • Industry journals and reports
  • Periodicals and new articles
  • Category webinars
  • Internal categiry playbooks
  • Industry and government websites on regulations and compliance
  • Internal databases
  • Industry blogs/thought leader briefings



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