Global Telecom Towers Category - Procurement Market Intelligence Report

This telecom tower procurement research report offers suitable recommendations on category pricing strategies, highlights the supply market trends, and provides cost-benefit analysis information on the major cost drivers that are influencing the cost structure of the market.

  • Published: Dec 2018
  • Pages: 107
  • SKU: IRCMSTR15079
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Key findings: Telecom towers


Small tower footprint, better aesthetics, and cost-effective deployment are the beneficial features of the monopole towers. Such beneficial properties are promoting the overall category spend growth momentum of the telecom tower category. However, the implementation of stringent zoning laws and lack of land are making the installation of monopole tower in the urban areas a difficult task. This is negatively impacting the category growth. This market intelligence report also offers detailed insights into the supply market trends and identifies the key cost drivers to help the buyers reduce spend.

Insights delivered


This telecom tower procurement research report offers an analysis of the current supply market trends in different geographies and the demand-supply shifts influencing market growth. In this procurement market intelligence report, the category spend is analyzed from the perspective of the buyers and the suppliers. It also provides recommendations on the market-specific negotiation strategies to help the suppliers identify cost-saving opportunities.

Key insights offered in this market intelligence report will help the buyers:

  • Understand the spend potential within the market
  • Compare pricing models
  • Understand the supply chain margins
  • Analyze the global and regional spend opportunity

Analyze the global category spend for telecom tower           


The proliferation of smartphones is resulting in high data traffic congestion. This recent boom in the demand for better data connectivity is compelling buyers to adopt 4G technology for better coverage and capacity. However, it has been noted that the rising need for such technology is necessitating the usage of new infrastructure and is forcing service providers to upgrade their existing infrastructure.

This market intelligence report, which is a part of the telecom and networking portfolio, offers additional insights into:

  • Global spend on telecom tower- for the period of 2017-2022
  • Risk management strategies
  • Regional and global spend segmentation
  • Buyer and the supplier ecosystem


Optimize category spend for telecom tower


It is recommended that the buyers engage with suppliers who can provide exclusive leasing rights to enter into emerging markets. Such engagements will allow buyers to limit their competition and increase market shares.

This telecom towers procurement research report also offers a coverage of:

  • Strategic sustainability practices
  • Supplier and the buyer KPIs
  • Major category enablers


Assess the regional spend potential


The recent increase in the number of internet users is driving the category growth in APAC. Currently, this region accounts for more than 70% of total market share. Additionally, factors such as adoption of the 4G network, hyperdensification of small cells, and infrastructural development for facilitating 5G and IoT will drive the category market during the forecast period in APAC.

This market intelligence report offers an overall spend analysis and segments the total spend according to various geographies, which include:

  • APAC
  • MEA
  • Europe
  • North America
  • South America
  • Global

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Analyze the telecom tower supply landscape


Considering the category nuances, it is highly recommended that buyers partner with suppliers who have a larger geographical presence. This will help buyers with plans to expand their facilities to engage with the same vendors that will significantly reduce their supplier selection cost.

This telecom tower procurement research report also identifies the major costs incurred by the suppliers and offers a coverage of:

  • Suppliers positioning strategy
  • Supplier evaluation criteria
  • Supplier ecosystem outlook


Build effective category management strategies for telecom tower


Engaging with suppliers who are investing heavily in renewable energy will help buyers to attain their own sustainability goals, apart from helping them reduce their fuel and energy costs.

Key insights offered in this market intelligence report on telecom tower will help the buyers identify:

  • Global and regional category risks
  • Category growth drivers
  • Supplier selection criteria


Identify major category enablers


Buyers who operate across multiple geographies prefer the center-led model for procurement as it gives them the flexibility to select regional/local suppliers in emerging regions. Local/regional suppliers have the know-how of local regulatory and socio-political nuances associated with tower location and setup.

This market intelligence report also offers a comprehensive overview of the procurement organization models and provides an overview of:

  • Centralized models
  • Center-led/ partially center-led models
  • Decentralized models
  • Coordinated models


A comprehensive overview of the top suppliers, supply market forecasts, and the best negotiation levers are offered in this telecom tower procurement research report.

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PART 01: Executive Summary

PART 02: Market Insights

  • Global category spend
  • Category spend growth
  • Spend segmentation by region
  • Regional spend dynamics
  • Regional influence on global spend
  • Regional spend opportunity for suppliers

PART 03: Category Pricing Insights

  • Pricing outlook
  • Supplier cost structure
  • Outlook for input costs
  • Total cost of ownership analysis
  • Overview of pricing models
  • Comparison of pricing models
  • Supply chain margins
  • Cost drivers impacting pricing
  • Volume drivers impacting pricing

PART 04: Cost-Saving Opportunities

  • Supplier-side levers
  • Buyer-side levers
  • Quantifying cost-saving opportunities
  • Quantifying cost savings by negotiation strategies

PART 05: Best Practices

  • Innovation and success stories
  • Procurement excellence best practices
  • Procurement best practices
  • Sustainability practices

PART 06: Category Ecosystem

  • Market favorability index for suppliers
  • Competitiveness index for suppliers
  • Buyer power
  • Supplier power
  • Threat of new entrants
  • Threat of substitutes
  • Buyer ecosystem
  • Supplier ecosystem

PART 07: Category Management Strategy

  • Category management objectives
  • Supplier and buyer KPIs
  • Outsourcing category management activities
  • Risk management

PART 08: Category Management Enablers

  • Procurement organization
  • Category enablers

PART 09: Suppliers Selection

  • RFx Essentials
  • Supplier selection criteria
  • Service Level Agreement
  • Incumbent supplier evaluation metrics

PART 10: Suppliers Under Coverage

  • Overview
  • Supplier positioning
  • Profile: GTL Infrastructure
  • Profile: ATC IP
  • Profile: Bharti Infratel
  • Profile: Helios Towers Africa
  • Profile: Crown Castle
  • Profile: SBA Communications

PART 11: US Market Insights

  • Category spend in the US
  • Price outlook
  • Supplier cost structure in the US
  • Margins of suppliers in the US
  • Category cost drivers
  • Category volume drivers
  • Overview of best practices in the US
  • Procurement best practices in the US
  • US supply market overview
  • Supplier positioning for the US
  • Regional category risks

PART 12: Category Definition

  • Category hierarchy
  • Category scope
  • Category map

PART 13: Appendix

  • List of abbreviations
  • Key notes
  • Global category spend (2017-2022)
  • Category spend growth (2017-2022)
  • Regional spend dynamics
  • Regional spend dynamics
  • Comparison of category maturity across regions
  • Regional spend opportunity for suppliers (2017-2022)
  • Category pricing dynamics
  • Supplier cost breakup
  • Input cost dynamics
  • Total cost of ownership model
  • Benefit comparison of pricing models
  • Pricing models – comparison matrix
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Cost-saving opportunities: Supply-side levers
  • Cost-saving opportunities: Demand-side levers
  • Cost-saving opportunity matrix
  • Negotiation grid
  • Innovation and success stories
  • Procurement excellence summary: Impact on the category
  • Supplier relationship management metrics
  • Strategic sourcing and category management metrics
  • Technology-facilitated procurement metrics
  • Procurement best practices dashboard
  • Sustainability practices: Impact on the category
  • Sustainability best practices
  • Market environment score
  • Market competitiveness score
  • Buyer power score
  • Supplier power score
  • Ease of market entry score
  • Ease of substitution score
  • Buyer ecosystem: Outlook
  • Supplier ecosystem: Outlook
  • Ecosystem disruption threats
  • Key category management objectives
  • Supplier KPI dashboard: Importance for the category
  • Buyer KPI dashboard: Importance for the category
  • Category management enablers
  • Risk management matrix
  • Category enablers: Procurement model
  • Category enablers: Technology
  • RFx questions
  • Phase I RFI considerations
  • SLA terms
  • Supplier performance benchmarking criteria
  • Supplier operational capability matrix
  • Supplier positioning matrix
  • GTL Infrastructure – Key information dashboard
  • ATC IP – Key information dashboard
  • Bharti Infratel – Key information dashboard
  • Helios Towers Africa – Key information dashboard
  • Crown Castle – Key information dashboard
  • SBA Communications – Key information dashboard
  • US category spend (2017-2022)
  • Category pricing dynamics
  • Supplier cost breakup
  • Supplier margin analysis
  • Margin analysis across supply chain
  • Cost drivers
  • Volume drivers
  • Procurement excellence summary: Impact on the category
  • Supplier relationship management
  • Strategic sourcing and category management
  • Technology-facilitated procurement
  • Procurement best practices dashboard
  • Supplier operational capability matrix
  • Supplier positioning matrix
  • Risk management matrix
  • Category definition
  • Category nuances
  • Importance of category relative to other categories

Research Framework

SpendEdge presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key category influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary research

  • Procurement heads
  • Category managers
  • Sourcing consortium professionals
  • Industry experts and thought leaders
  • Procurement managers
  • Category heads of suppliers
  • Client account heads/managers
  • Client and industry consultants

Secondary research

  • Industry journals and reports
  • Periodicals and new articles
  • Category webinars
  • Internal categiry playbooks
  • Industry and government websites on regulations and compliance
  • Internal databases
  • Industry blogs/thought leader briefings



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