Category Market Intelligence – Automotive Industry | SpendEdge
What is Category Market Intelligence and why is it important in the Automotive Industry? The overwhelming rise in demand has led to various challenges for companies in every industry, and businesses often struggle to identify, organize, and procure products and...
Strategic Value of Category Market Intelligence – SpendEdge Insights
Category market intelligence is the process of gaining crucial, fact-based insights into the various dynamics, trends, challenges, and other external factors impacting a particular product category or supply chain section. Category management has become a crucial step...
Five Category Management Steps to Excel in the Healthcare Industry – Category Market Intelligence
What is the role of category management? Category management is the process of grouping products sold by retailers or purchased by businesses according to similarities and acknowledging these categories as individual business units. Category management also involves...
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