Tag: market intelligence report


How Category Market Intelligence Services Helped a Retail Company to Increase Sales by 150% – A SpendEdge’s Success Story

The Business Challenge

The client – a developing online fashion retail company – was facing predicaments in selling their products. They were finding it hard to position their products in such a way that they can compete with the leading online retail channels in the international market. This compelled them to assess the global market dynamics and drivers that were impacting market trends. They also wanted to develop a market research report that can offer insights into the current situation in the retail market. Moreover, they were looking forward to analyzing competitors’ category strategies to compete with top-level companies in the industry.

Is your business revenue dwindling due to heavy market competition? Get in touch with our experts and know how our category market intelligence services can help you to analyze the global market trends and devise effective marketing strategies.

Solutions Offered

To help the retail e-commerce company devise effective marketing strategies that can tap the potential growth opportunities, the category market intelligence experts at SpendEdge tailored a comprehensive market research methodology. The extensive market research methodology included primary and secondary research coupled with meticulous qualitative and quantitative data collection techniques.

With the aid of the category market intelligence report, the client was able to analyze the performance of the market in a span of two weeks and obtain detailed insights into the latest trends and developments that were going to define the global market.  By targeting the online consumers’ niche, the ecommerce company created an exclusive range of fashion products and achieved a 150% hike in sales after implementing the category market intelligence solutions. Furthermore, our experts offered a category market intelligence report that provided them with the overview of the competitor companies in the international market and the procurement best practices that they can follow. This helped the client to gain buyer insights, analyze risks and understand problems pertaining to suppliers.

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Key Findings

The category market intelligence solutions helped the client to gain accurate buyer insights and improve their sales by 150%. The analysis of the competitors’ category strategies guided the company to formulate effective marketing strategies that can maintain the sales by managing key risks in the supply chain.

What Is the Importance of Category Market Intelligence Solutions?

The category market intelligence solutions help companies to determine market size related to their products and gain detailed insights into the latest trends and developments. Additionally, it prepares companies to mitigate risks such as financially unstable vendors, fluctuations in commodity prices, regulatory change implications, and upstream supply chain interruptions in procurement.

Assessing market dynamics and predicting market sizing requires a great deal of expertise. Request a free demo and know how our experts can assist your company with effective category market intelligence solutions.


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Manufacturing Industry: Manufacturing Cost Strategies, Procurement Challenge, Supply Market Trends to Watch Out for in 2019

LONDON: SpendEdge, a global procurement market intelligence firm, has announced the release of their report portfolio on the global manufacturing industry.

While technology is playing a big role in transforming production processes in the global manufacturing industry, a majority of the key industry players are struggling to identify optimal manufacturing cost strategies to deploy the newest innovations in their business infrastructure. An industrial manufacturing project typically entails an indefinite procurement spend, which pose as a major procurement challenge for the stakeholders to morph their current cost strategies to make space for additional investments. Established companies who boast a full gamut of industrial operations are still managing to eke out profits from their customer base.

However, SpendEdge argues that the marketplace is one unforgiving forum where the ability to identify and adapt to new trends defines the success of firms. The Industry 4.0 revolution, which asserts the necessity of adopting automation in the manufacturing process, is mounting additional pressure on category managers who are struggling to revamp their old-school business model to usher in the breakthrough capabilities without loosening their purse strings. A majority of such category managers are finding answers to such procurement challenge in the market intelligence reports developed by the procurement experts at SpendEdge. These reports help in the creation of a tangible procurement strategy along with optimal manufacturing cost strategies that befit the changing trends of this market space. By assessing the potential risks affecting the market, these sourcing and procurement reports recommend a set of procurement best practices that are meant to foster stability while practicing business in this market. (more…)

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