People resort to using Google whenever they have any queries needing an answer. The input is usually text-based and search result depends on the keyword input. However, a unique query that faces a user is the need to identify dynamic content such as music, audio, or video. People are curious to know the title of the song that’s playing on the radio or know the details of the image they see somewhere. This is where automatic content recognition comes into play. With the help of smart devices, users can recognize and generate details of the content they are consuming. Such automatic content recognition technology benefits the companies and the brand and can consequently monitor their broadcasted contents, enhance it as per users preferences, and measure the outcomes to develop effective advertising campaigns. Procurement experts from SpendEdge project the automatic content recognition market to post an impressive CAGR of 18.91% during the forecast period 2017-2021. The report also expects an increment in the number of suppliers as new companies with huge market potential are emerging.
Nielsen is a leading data and advertisement performance management firm headquartered in the UK. The ‘what consumers watch’ segment and the ‘what consumers buy’ segment are the two operating segments of the firm that focus on providing audience measurement services and retail performance measurement, respectively. Recently, NEILSEN has bought real-time interactive ads to Smart TVs in a bid to keep streaming audience engaged. The company offers a wide range of solutions including audio measurement, digital content ratings, e-commerce measurement, revenue management and optimization, tv content ratings, and marketing cloud.
Kantar Media is a subsidiary of Kantar, a leading research, data, and insight firm and a part of WPP. The company is responsible for audience measurement of TV ratings for the entire Philippines. The company illustrates expertise in audience measurement, consumer and audience targeting, social media intelligence, media planning tools, advertising, monitoring, and evaluation. Elite clients like LVHM, Spotify, Twitter, Facebook, Amazon, and Google avail services from Kantar Media. The company is utilizing automatic content recognition technology to enhance user experience with SyncNow.
Audible Magic is a company formed in 1999, which emerged into the market with a breakthrough audio identification technology. Many major music aggregators and associations use Audible Magic’s music identification solution for compliance and copyright-related aspects. Additionally, companies such as Daily Motion, Facebook, SoundCloud, Twitch, Vimeo and Verizon Wireless entrust Audible Magic for automated identification of audio and visual content for web media platforms and social networks. Their other solutions include content detection for smart devices and apps, content detection for broadcast monitoring, CopySense for colleges, and other custom services.
Digimark is widely known for its digital watermarking technologies and also provides enterprise solutions to identify content in the form of audio, video, packaging, and images for banking, retail, media, entertainment, and publishing industries. Content protection, barcode solutions, content identification, and digital watermarking are some of the solutions offered by the company. In 2017, the company announced partnership with Erudition Digital, a leading provider of content management system, to develop a bitcoin-based anti-piracy solution for eBooks
Shazam is a very well-known name amongst music enthusiasts. The company provides a mobile app that can listen to any music, TV shows, and advertisements playing and identifying it through the use of ACR. The company was bought recently by Apple Inc. in their bid to strengthen their position in the music industry, after their acquisition of Beats Audio. The app has over 100 million active users and has identified over 15 billion songs.
Read more about the top vendors of automatic content recognition along with sourcing strategies, pricing insights, procurement challenges, and pricing trends in SpendEdge’s upcoming report on the global automatic content recognition market.