Consumer interest in the actual and perceived health benefits of dairy consumption are on the rise,prompting them to be up to date on the latest dairy food trends in the market. Although the market for dairy foods is expected to grow in the coming years, increasing inclination towards veganism’ and the rise of a health-conscious generation who seek to cut down on dairy consumption might prove to be significant challenges of growth in the industry. However, several smart players in the dairy foods industry were quick to identify new lucrative dairy food trends to keep the customers hooked to their products. Claims of fiber-rich and protein infused products fared well in satisfying the health-related concerns of customers. But the hunger for better and innovative products doesn’t seem to die. Consequently, players in the market for dairy foods are continuously formulating new methods to keep their customers satisfied. We have curated a few dairy food trends that are expected to be game-changers in the market in 2018:
‘Clean’ is the new supreme
Customers today look for clean label products that do not contain any additives, artificial preservatives or chemicals. In fact, one of the major dairy food trends in recent times was the shift of clean label products from a ‘fad’ to a ‘necessity.’ Several big players in the market for dairy foods-have already made clean label products a way of life, and in 2018, this trend is expected to be picked up extensively by other players as well. Clean labels are one of the most prominent dairy food trends that are expected to increase consumer trust and mitigate brand risk for dairy food companies.
The disruptive green trend
The recent dairy food trends have seen plant-based milks, meat alternatives, and vegan offerings becoming mainstream. Many dairy companies are using the functional and technical benefits of plants in product development to drive more variety and excitement into their products. With the ‘Go Green’ anthem echoing louder than ever before in the food industry, players in the market for dairy foods will have to embrace this trend and incorporate the same into their products.
Sugar- The evil ingredient
The food industry faces the challenge of balancing public demand to reduce added sugars and create indulgent experiences, without compromising on presenting clean label products. With the increasing need of customers to cut down on carbs and added sugars, dairy foods companies are undertaking new methods by which they can satisfy this segment of customers without making the products decline in terms of quality or taste.
Experimenting with flavors
The number of customers willing to experiment with new flavors are on the rise. Companies can use innovative dairy food trends to their advantage to provide the customers with innovative offerings. Offering a different sensory experience is a way for enticing customers who are on the lookout for something new and innovative. Novelty is something that is a sure shot at attracting modern customers. Consequently, companies who seek to be ahead of the curve have to experiment with such dairy food trends.
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