How Smart Procurement Can Help Companies Unlock ROI from Marketing and Improve Spend Management?

How Smart Procurement Can Help Companies Unlock ROI from Marketing and Improve Spend Management?

Evaluate external marketing resources  We agree that decisions such as selecting partner agencies and campaign designs should be taken by the marketing teams. But agency or supplier performance should be the primary metric in evaluating outside marketing resources. Procurement teams should be leveraged to develop links of collaboration and help marketing teams to improve spend […]

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