Earlier this year, the WannaCry ransomware caused a global outcry by encrypting data and demanding ransom payment to release the files. Many companies across the globe lost sensitive data and information because of such a cyber attack. The ransomware was sent as an e-mail attachment and spread to other computers in the same network. The aftermath resulted in employees taking precaution over clicking links sent to them via e-mails. This may prevent any future instances of a cyber-attack, but it also poses a challenge to an important aspect of digital research, i.e., online surveys.
Here are some solutions to mitigate cyber attack and make respondents fill out the online surveys:
Use Trusted Sources
A malware ropes in their prey by masking the genuine CTA button or a link with a malware link. This can be figured out by hovering the mouse over the CTA button to display the actual link. However, people may not be aware of such solutions and would refrain from clicking on any external links. To get people to fill out online surveys and not worry about a cyber attack, trusted sources can be used as they ensure total security. Using Google Forms, Survey Monkey, Survey Gizmo, and other such trusted platforms is an effective way to provide authenticity and mitigate instances of a cyber attack to gather responses from online surveys.
Send E-mail Notification
Uncertainty discourages people from clicking on unknown links. The sales team can notify the respondents in advance that they would be receiving the survey, making them more likely to participate. An e-mail notification notifies the respondents about the objective of the survey and the requirements out of the customer; therefore, providing credibility to the actual email.
Brand E-mail and Survey
The look and feel of the email makes a difference in people’s perception of authenticity. Properly branding the e-mail, the subject line, sender address, and survey gives the feeling that the survey is coming from a reputable source. Respondents will be more likely to fill out the survey coming from a reputed source.
Personalize E-mail Invite
E-mails addressed by the name such as “Dear Mr. John” instead of “Dear Customer” feel more authentic and personalized. A personalized e-mail also makes the respondents feel that they know the sender, so they won’t be hesitant in clicking the link to the online survey.
By following these steps, a researcher can ensure a higher click rate for his/her online survey. It is necessary to reflect authenticity to the respondents and mitigate a cyber attack to gain higher response rates.
To know more about cyber attack and mitigating strategies to facilitate online survey: