Quality Control in the Food Industry
The food industry deals with highly sensitive products. This is one of the key reasons behind maintaining quality standards and adhering to quality requirements, which are imperative for players in the food industry. When it comes to food items, most of us tend to repeatedly buy the same brand which we perceive is of good quality and matches our expectations. Also, in the case of companies in this industry, even a small incident where the quality of products has been compromised could tarnish the brand image. Consequently, the company’s profits could go crashing down the hill. This makes having appropriate quality control measures highly necessary for brands dealing in food products. Quality control (QC) is a reactive process and aims to identify and rectify the defects in finished products. It can be achieved by identifying and eliminating sources of quality problems to ensure customer’s requirements are continually met. It involves the inspection aspect of quality management and is typically the responsibility of a specific team tasked with testing products for defects.
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Importance of Quality Control
We have identified a few reasons why brands dealing in food items must not ignore quality control:
Reduced Production Cost
By undertaking effective inspection and control in the production processes and operations, companies in the food industry can reduce their production costs considerably. Wastages and poor product quality further increase production costs. Quality control keeps tabs on the production of inferior products and wastages thereby bringing down the cost of production significantly.
Better Goodwill
By producing goods of better quality and satisfying customer’s needs, quality control gives a boost to the goodwill of the company in the minds of people. This consequently results in a good brand reputation and positive word-of-mouth on both offline and online channels. A reputed concern can easily raise finances from the market. Furthermore, when a company has enhanced goodwill, the chances of its survival in the highly competitive market are also high.
Facilitates Pricing
By employing quality control measures, food industry companies can ensure that uniform products of the same quality are produced. This greatly facilitates the problem of price fixation for food products. This also eliminates the worry of constantly changing the prices of commodities.
Increase Sales
Quality control ensures the production of good quality products which is immensely helpful in attracting more customers to the product thereby increasing sales. It is significantly beneficial in maintaining the existing demand and also creating new demand for the company’s products. Also, the rise in the use of social media has made it more essential for brands to be on their toes. Any negative comment or review by a customer could affect the brand image.
Improved Techniques of Production
Quality control ensures that commodities are produced at reasonable rates and the desired standards. By supplying technical and engineering data for the product and manufacturing processes, better methods and designs of production are ensured by quality control.
Higher Employee Morale
An effective quality control system is greatly useful in increasing the morale of employees. When employees start to feel that they are working in a concern producing good and higher quality products their willingness and motivation to work towards the company’s objectives tend to increase. Also, these employees are more likely to keep up with the company’s standards of quality control in their operations.
