Category Management Study Helps a CPG Industry Client Develop Superior Sourcing Strategies

Category Management Study Helps a CPG Industry Client Develop Superior Sourcing Strategies

Category Overview Lately, consumer’s enthusiasm towards the CPG industry has narrowed down drastically due to challenges such as the weakening currencies and slowing GDP growth. Moreover, CPG industry players have been facing pressure from competitors, which has compelled them to rely on strategies to drive traffic and enhance their profit margin in this ever-changing dynamic […]

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